Glamera, a fashion beauty startup in Egypt, recently announced a six-figure seed funding from Dual Gate Investment Holding in order to expand across the Middle East and North Africa. With many announcements of equity funding in the Egyptian fashion space, what is the Egyptian government including in their industries, when compared with Nigeria? And what does this mean for Glamera?

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Growth in business is bliss and shows that hard work pays off. When your fashion business is not experiencing growth, it has a way of dampening the spirit and making you want to give up but it is at this point that you should strive harder to succeed. Here, we take a look at the Product Development and Diversification business growth strategies to pivot your fashion business to the next level.

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