Running a fashion business is a full-time job which can get very demanding, especially when there are many orders to attend to. It is so easy for fashion entrepreneurs to get lost in the work and forget to pay much attention to their appearance.
In business, however, if you don’t want to get doubted and want to be taken seriously by your clients, you need to take care of your appearance. Yes, your work might be awesome and you feel like it will speak for itself, but if you look shabby, customers will doubt your ability to get styles right and the price tag you put on your products.
Last week, we reviewed a video by by Ronke Lawal on how to turn your online community into paying customers, and, this week, we reviewed a video by Desola of Daisy’s Wardrobe on ‘How to Look Attractive at All Times Even Without Makeup’. In it, she discussed ways fashion entrepreneurs can always look attractive to attract clients to the business.


The video aims to help fashion entrepreneurs understand the importance of looking attractive at all times and how their appearance affects the way their customers see them and their business.
This video review will cover;
- useful points fashion entrepreneurs can learn from,
- important points missed out,
- the relevance of the information provided to fashion entrepreneurs.
How to Look Attractive At All Times
As a fashion entrepreneur, you will find that customers, generally, prefer for you to attend to them when they visit your store as opposed to having one of your employees do it. When they see you, your appearance goes a long way in determining if they will patronise tour brand or not and if they will want to pay whatever price you name.
Your appearance matters a lot.
Here are 5 ways to enhance your appearance to look attractive to people;
1. Basic Grooming
You have to do your basic grooming. Have your hair done properly. You don’t need expensive wigs or weaves to achieve this, you can just weave your natural hair or cut it short, never let it just be all over the place.
Also, keep your nails tidy. If you have long nails or acrylics, keep them neat and tidy. It makes you more attractive to people and even to your spouse.
2. Have a Classy Wardrobe
There is nothing as good as having a classy wardrobe. If you are a fashionista, all well and good, but if you don’t have the money to buy all the trendy pieces out there, you can just buy basics items of clothing that are always in vogue, for example, a pair of jeans, nice blouses, skirt, etc.
If you prefer tailored clothes, wear them, but make sure they look neat, nice, and fit you properly. You don’t have to break the bank to buy clothing items and accessories that look good on you, work with what you have.
3. Exercise
This is a game-changer. What is the point if you have nice clothes but look unattractive in them because you are out of shape? Exercise is important.
Try to exercise as much as you can and watch what you eat. You can try going to the gym or working out by yourself.Â


4. Smile
When you have done all these things and you look good from head to toe, top it up with a nice smile. A smile can melt hearts and draw people to you.
​​​Other Points Missed Out
5. Sleep
No matter how busy the job gets, you must get your sleep. No customer wants to come to your shop and meet you looking all tired and exhausted, especially if they come with a big order.
Always make out the time to sleep so you don’t look sleep-deprived and too tired to attend to them properly.
All these eventually transcend into your confidence. It shows in the way you carry yourself and makes you more confident as a person and you like it and people like it. It attracts people to you.
Take care of yourself, look good, enhance your appearance. There are days when you wake up and don’t feel like it, but nothing stops you from wearing a nice clean pair of jeans and a top that fits properly, having your hair done properly, and a clean pair of shoes.
The Usefulness of the Information to Fashion Entrepreneurs
The video is one very useful one, especially for fashion entrepreneurs that are juggling so many responsibilities at the same time. While it might not seem like your appearance can affect sales, it can.
The video shows simple but effective ways anyone can improve their appearance to look for attractive to others.
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