Mauvelli
Mauvelli
Mauvelli
  • Home
  • Services
  • Resources
    • Blog
  • Copywriting Bootcamp
  • Uncategorized

Wondering If Hand Dyed Fabrics Look Good For A Collection?  Check Out Kancky’s Clarity Collection And Our Review

  • November 11, 2020
  • Mauvelli
Total
0
Shares
0
0
0

​

Irrespective of a fashion entrepreneur’s area of expertise in the industry, they still have to put out relevant products to advertise to a larger audience. In form of a collection, fashion entrepreneurs can communicate their creativity and design process with the cuts, silhouettes and materials they use for that collection.

Read More: Idia Aisien Recently Launched Her Debut Fashion Collection, And Here’s Our Review.

Sustainable fashion brand, Kancky released their SS21 Collection, the Charity Collection, and it communicates the right amount of calmness and serenity. Here’s our review of the collection.

About The Charity Collection

The SS21 Charity Collection by Kancky features hand-painted and hand-dyed fabrics used to create unique trendy styles for women. In case you didn’t know, Kancky is a womenswear fashion brand that creates ready-to-wear outfits that are functional and chic.

Their vision is to empower women through tribal-chic pieces that the world can be proud of in terms of sustainability, and they make this known through their fashion collections. 

“As our first attempt into custom made prints, we explored Indigo and Batik techniques from different parts of the world on sustainably sourced 100% cotton, chiffon, and rayon.” – Nkechi Hilda Nwafor, Brand Director of Kancky.

View this post on Instagram







THE CHARI DRESS Crafted from a luxurious and lightweight Rayon, this piece in our custom Teal Batik was made for Comfort without compromising on Style. Photography- @thedejioluokun Model- @missudonsak of @pagesmodels Discover more Online(Link in Bio), Send a Dm or Whatsapp message for assistance. . . #Kancky #SS21 #TribalChic #FunctionalandForever #SustainableLuxury

A post shared by Premium Womenswear (@kanckyofficial) on Nov 9, 2020 at 4:31am PST

Design Inspiration

Over the past few years, the Kancky fashion brand has been through quite a journey and this was the main inspiration behind this collection. Though Kancky was established to provide modern women with tribal-chic clothing, the outfits do not need to be boring or monotonous, just like people think.

The Clarity collection is one that expresses a complete understanding of what the Kancky brand represents, in terms of their fun and unconventional designs.

“Finally gaining understanding of what the Kancky brand represents, who I am as a woman, who the ideal Kancky woman is and what she stands for, I can confidently say I have Clarity; one that is synonymous with crystal clear water.” – Nkechi Hilda Nwafor.

Uniqueness

Only sustainable hand-painted and hand-dyed fabrics were used for this collection, and this is one of the things that makes it unique. The colour splash patterns, exuberant hues as well as the symmetrical patterns of the prints were used to create a striking effect for the designs.

Most of the designs in this collection are also in trend, and this created a high level of affinity for these pieces to modern women. Designs such as flared sleeves, ruched style, tiered sleeves, high-low, bishop sleeves and many more were utilised in this collection.

“It goes beyond just creating designs that boost confidence in our women; how we come about these finished pieces (in terms of materials used and methods of sourcing and production) is of great significance to the Kancky brand.” – Nkechi Hilda Nwafor.

Target Audience And Pricing

One thing that was communicated expressly through this collection is how it is targeted at the modern women who loves to experiment with prints and colours. This collection consists of workwear staples as well as casual outfits that can be worn to a variety of occasions.

“Our objective is to depict indigenous prints in a more refined way through employing a range of fun and unconventional designs (mostly geometric and abstract) interpreted into chic functional styles and silhouettes.”

View this post on Instagram







May your week be as Colorful as our CHARI dresses!💛💫 View and Shop Online(Link in Bio), Send a Dm or Whatsapp message for assistance. . . #Kancky #SS21 #TribalChic #FunctionalandForever #SustainableLuxury

A post shared by Premium Womenswear (@kanckyofficial) on Nov 9, 2020 at 1:00am PST

The outfits in this collection were made to be affordable for a lot of people as they range from about 18,500 naira to about 52,500 naira.

Kancky’s Clarity collection is one that utilised fully the uniqueness that sustainable materials portray. The collection also communicates expressly who the modern woman should strive to be in terms of celebrating African culture with fashion.

This collection also comprises of new school trends for the customers not be seen as slacking, and this is indeed commendable.  ​

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Mauvelli

Subscribe

Get timely fashion business insights that will help you build your brand.

You May Also Like
Easter Lauder and Amanda Gorman
View Post
  • Uncategorized

Estee Lauder Names Amanda Gorman First Global Changemaker, TikTok Announces #TikTokFashionMonth and More

  • Iyinoluwa Oludiya
  • September 10, 2021
View Post
  • Fashion Business
  • Uncategorized

7 Ways To Increase The Profit Margin In Your Fashion Business

  • Iyinoluwa Oludiya
  • June 8, 2021
View Post
  • Uncategorized

These Are The 6 Hottest Instagram Looks in White That We Saw This Week

  • Iyinoluwa Oludiya
  • May 29, 2021
View Post
  • Uncategorized

Oluwapelumi Adesina’s 6 Tips To Help You Choose The Perfect Gele Style And Makeup Look For Clients

  • Iyinoluwa Oludiya
  • May 10, 2021
View Post
  • Uncategorized

See How to Achieve This Flawless Chocolatey Owanbe Look By Oluwapelumi Adesina

  • Iyinoluwa Oludiya
  • May 6, 2021
What fashion investors are thinking
View Post
  • Fashion Business
  • Promo Premium
  • Uncategorized

Read This Before Pitching Your Fashion Brand to an Investor

  • Mauvelli
  • May 6, 2021
jeff bezos
View Post
  • Uncategorized

Resource: Download Amazon CEO, Jeff Bezos, Shareholder Letters

  • Mauvelli
  • April 12, 2021
View Post
  • Uncategorized

African Brands: Asides Adding Sequins And More On African Fabrics, Here’s What Makes The Lisa Folawiyo Brand Unique

  • Mauvelli
  • January 12, 2021
1 comment
  1. glockonline.org says:
    October 15, 2021 at 1:35 am

    436654 252169A genuinely fascinating read, I might nicely not agree totally, but you do make some quite legitimate factors. 529217

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts
  • 2 Must-Know Copywriting Hacks to Skyrocket Customer Engagement & Sales, Even If You’ve Never Written Before
  • 6 Steps to Review Your Marketing Strategy for Better Results
  • How to Write Content That Inspires People To Act in 3 Steps
  • Learn Highly-Paid Writing Skills – Become an insanely good Copy and Content Writer in The Verge Accelerator
  • How To Conduct A SWOT Analysis For Your Fashion Business For Better Business Decision Making
Categories
  • Business poems
  • Collections
  • Fashion
  • Fashion Business
  • Fashion News
  • fashiontech
  • In my closet
  • Insiders
  • Marketing
  • People work
  • Premium
  • Promo Premium
  • Series
  • Services
  • Trending
  • Uncategorized
  • What they think