Can you smell that? That is the aroma of love in the air as people prepare to exchange gifts and acts of kindness as a show of love. Valentine is in the air, it is a day for global celebration of love when people get to show love to their lovers, family and friends.
For most people, Valentine’s day impacts us in ways we can’t forget in a hurry; either because we got so much love or we gave so much that it left our pockets crying. Either way, Valentine’s day has its effects on every one and everywhere including the fashion industry.
If you are wondering how valentine’s day impacts the fashion industry, here are a few ways:
MONEY MAKING SEASON
Of course, the biggest impact of the valentine’s day is usually felt in the economy. Asides Christmas, this is the only time that people feel the need to spend money on gifts, so, there is a lot of buying and selling going on, which eventualy takes its toll on the economy.
The Fashion industry usually has the larger share of this impact, as most people are inclined to buy their loved ones fashion items like wristwatches, bags, beauty products, clothes, jewelries and the likes. Rihanna, the pop star and fashion designer also confirmed this when she said “I’m selling lots of lingerie on that day. That day is just another business day now.”
Everyone is looking out for gifts to buy and every brand is trying to get their attention. Therefore fashion creators/retailers are pushed to be more creative, forcing them to create designs and packages good enough to lure the customers in and possibly keep them for longer. The competition makes designers open up their minds to more possibilities, that’ll help them stand out in this season.
Fashion creators and designers find more reasons to collaborate with others in the industry every valentine. It becomes apparent that designers have the same target market and since it will be impossible to fulfil all the needs of the customers alone, the need to collaborate with others to create attractive and fuller parcels becomes necessary.
RED EVERYWHERE !
Red is the color of love, therefore, a lot of fashion items during this period are produced in red or a touch of red. Everything from videos, pictures, illustrations and designs are done with the color red being apparent .
Even the choice of the color for gift packs is usually influenced by the color of the season. Of course, there are exceptions, but more often than not, you will find the color red in a valentine parcel.
Most people are often clueless on what to wear or what to buy for valentine, so it is not surprising when they turn to the internet for advice. This makes valentine a peak period for fashion bloggers and vloggers with valuable content. So if you are looking to get noticed, now is the right time to put out contents that’ll answer valuable questions.
Summarily, there are so many opportunities to take advantage of in the valentine season for fashion entreprenuers and brands. It will do your brand a lot of good to take advantage of this season to give value to your customers, valentine (opportunity) comes but once a year.