What Designers Need to Know About Lookbooks, Fashion Photography, and Customer Attraction With Majek

For many designers at Fashion Evolve, this weekend is wrapping up on a very beautiful note, as the Fashion Evolve conference final sessions held today. Fully run online, the conference opened the door to a lot of knowledge, business structures and practices that are very essential to a fashion brand. 

We wrapped up with a panel session that touched on the critical aspects of photoshoots, fashion photography, and lookbooks. These all play a role in the perception, position, and pricing of fashion brands.

Here are the top tips from the session

#1 Most Used form of Fashion Photography 

Having worked with major fashion brands which include Femi Handbags, Tiwa D Tailor, and April by Kumbi, Deji Majek shared that the most common forms of fashion photography that brands use are the editorial photography and lookbooks. 

You can read all about Majek’s exclusive with Mauvelli on Lookbooks here.

You can also read up more on how to create that wow effect with each photoshoot in this Mauvelli original.

#2 Getting the best out of photoshoots

Because every Mauvelli conference focuses on the designer’s growth, at Fashion Evolve we asked designers for the challenges they had with photoshoots and we got responses. One of the questions was on how to get the best out of a photoshoot.

People relate with stories, so a photoshoot should tell a story that you want your audience to be a part of. It should be captivating, positive and exude a quality that your audience will want to associate with. 

Bring in the right people, models and all. Work with the right people that will carry your brand well. If it is business, do not shortchange your brand by calling in favors with people, if they will not do a perfect job.

Another key factor, according to Majek, is that creative designers of fashion brands or whoever is in charge of photoshoots must communicate clearly with photographers so they get the desired result. Clearly stating the expectations, the story you want to be told, and the results you want the photoshoot to have will help the photography team use the right approach to deliver the right results.

Perhaps one of the highlights of the session with Majek were these words, ‘one shoot will not do the magic, it is the consistency that defines and positions your brand’.

#3 Phones can come in too

It is important to be selective about what goes up on a brand’s social media pages. While it is good for the brand to put pictures of customers wearing their products, it is also important to establish a baseline of quality. Customers have to know that there is a level of picture quality that your brand does not go below, that will help to give a standard to your brand and retain quality perception. 

You can do some additional reading on how to keep your fashion brand on the good side of the law in the post below

We got a tax expert to help you figure out how to keep your fashion business on the good side of the law. Read all about it. #mauvelli #tax #fashion— Mauvelli (@Mauvelli) April 9, 2020

Quite a lot more was learnt at Fashion Evolve, connect with us on social media to know about our events as they come up.






11 responses to “What Designers Need to Know About Lookbooks, Fashion Photography, and Customer Attraction With Majek”

  1. Have you ever thought about publishing an e-book or guest
    authoring on other websites? I have a blog centered on the same ideas you discuss and would love to have you share some stories/information. I know my readers would value your work.

    If you are even remotely interested, feel free to shoot me an e mail.

  2. whoah this weblog is great i love studying your posts.
    Keep up the good work! You realize, a lot of people are searching
    round for this info, you could aid them greatly.

  3. Hi there very nice site!! Man .. Beautiful ..
    Wonderful .. I’ll bookmark your website and take the feeds also?
    I am satisfied to find numerous helpful information here within the put up, we need work out more strategies
    in this regard, thank you for sharing. . . . . .

  4. When I initially commented I clicked the “Notify me when new comments are added” checkbox
    and now each time a comment is added I get three emails with the
    same comment. Is there any way you can remove me from that service?

    Appreciate it!

  5. Yes! Finally someone writes about {a.

  6. Hi there, i read your blog from time to time and i own a similar one
    and i was just curious if you get a lot of spam feedback?

    If so how do you prevent it, any plugin or anything you can suggest?

    I get so much lately it’s driving me mad so any assistance
    is very much appreciated.

  7. Excellent goods from you, man. I’ve have in mind your stuff prior to and you are just too
    great. I really like what you’ve got here, certainly like what
    you are stating and the way during which you are saying it.
    You make it entertaining and you continue to take care of to keep it sensible.
    I can’t wait to learn far more from you. That is actually a wonderful website.

  8. Hello! I’m at work surfing around your blog from my new iphone 4!
    Just wanted to say I love reading your blog and look forward to all your posts!
    Carry on the excellent work!

  9. Great post. I was checking continuously this blog and I am impressed!
    Very helpful information particularly the last part 🙂 I care for such
    info much. I was looking for this particular information for a very long time.

    Thank you and best of luck.

  10. 770497 627047I enjoy your function , regards for all the informative posts . 545265

  11. Greate article. Keep posting such kind of info on your page.
    Im really impressed by your blog.
    Hi there, You have done a great job. I’ll definitely digg it and in my view suggest to my friends.

    I’m sure they will be benefited from this web site.

Leave a Reply

Your email address will not be published. Required fields are marked *