Using Facebook As A Brand Marketing Platform? Here’s How To Better Utilise It.

Every social media platform can be used for growing your fashion brand if only you know the best way to use the right platform for your brand. Facebook is one, among many other platforms, that offers many advantages, as well as disadvantages, for your fashion brand. Here they are.

Facebook, Inc., popularly known as Facebook, is an American social media conglomerate founded by Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. It is a popular global social networking website and is considered to be one of the world’s most valuable companies. 

Facebook offers many other products and services beyond its social networking platform, such as Facebook Watch, and Facebook Portal. It also owns Instagram, WhatsApp, Oculus VR, Giphy, and Mapillary.

The words, Facebook, evokes thoughts of a great platform where users can share aspects of their lives with and stay in contact with family and friends.

With over 2.7 billion monthly active users and  1.62 billion daily users, Facebook is the world’s biggest social networking platform. Every day,

Fashion Brands And Facebook

There is a significant number of fashion brands that have a Facebook account and use it for marketing purposes. Big fashion brands, like Converse, Victoria’s Secret, and Adidas, have a significant following on the platform.

In Africa, a significant number of fashion brands use the platform, with many using it to significantly grow their brands. 

Compared to other social media platforms like TikTok, Twitter, LinkedIn, and Instagram, Facebook has the widest range of users in different age groups. Fashion brands that wish to reach a wide age group of people with their products can find Facebook to be very useful. 

Advantages of Using Facebook to Advertise Your Fashion Brand

1. Wide Audience 

Since Facebook is the largest social networking platform, the audience on the platform is huge. As a fashion entrepreneur who wishes to reach a wide range of customers, Facebook is a sure bet as it gives you and your brand good scope for potential customers.

2. Great Targeting Capabilities

Reaching customers is easier through targeting. With Facebook, you can target a very specific group of people for your advertising campaign.  You can choose the location, age group, gender, hobbies and interests, marital status and many more specific points that you might need according to the uniqueness of your fashion brand.

With Facebook, you can also send ads to people who have bought something from your competitors and previous visitors to your website.

3. Customer Loyalty

When customers feel taken care of because of the interactions and great customer service you offer, they are more likely to stay with you as opposed to porting to one of your competitors. With Facebook, you can build relationships with your clients by interacting with them through starting conversations and responding to complaints.  

All of these will, in turn, help you build your brand image and customer loyalty.

4. Communicate Your Brand Voice

With Facebook, you can effectively and efficiently communicate your brand voice to your customers and prospective customers. Since Facebook allows a much higher character count than most other social media platforms when posting statuses, you can really pass across your brand message the way you want to.

Disadvantages of Using Facebook to Advertise Your Fashion Brand

1. Pay to Play

No one will see your content unless you are using Facebook ads. To be successful on Facebook, you need to know your target audience and use Facebook ads to reach them. Although it is possible to advertise with a small budget, you still need some money in order to advertise on Facebook.

2. It is No Longer the Mst Preferred Platform

With the new generation of people coming up, the features of other social networks like Instagram has shifted attention from Facebook. Even though they still have the highest number of users in a wide age range, they are no longer the majority’s top choice.

3. It Requires Commitment

It is important to note that running a Facebook page requires commitment. Posting consistent, relevant and valuable content is the best way to reach and satisfy your audience, but it takes time and resources. If you do not have the time to keep your page updated, it might be better to stay away from Facebook