Adidas sells Reebok

Adidas Sells Reebok for $2.5 Billion, Serena Williams and Nike Release First Collection, More in Global Fashion Roundup

It’s the end of yet another exciting week and the fashion industry definitely did not go to sleep. This week, Serena Williams Design Crew Nike released its first collection, Bridgerton fans got exciting news about a new shoe collection with Malone Souliers and more. Check it out;

Tiffany & Co Names Beyonce And Jay-Z Its Newest Ambassadors

In an attempt to rebrand and attract a fresh audience following its acquisition by LVMH, Tiffany & Co has named Beyonce and Jay-Z its newest ambassadors. The announcement was made in the September issue of Harper’s Bazaar magazine featuring Beyonce as the cover star. They will work alongside Anya Taylor Joy, Tracee Ellis Ross, and Rosé.

On the cover of the issue, the award-winning artist is seen sporting a piece from her Ivy Park collection and a 21 karat Tiffany diamond. In another image, she is pictured wearing Tiffany jewellery and brooches. Recently, also, the jeweller released a “Not Your Mother’s Tiffany” campaign that stirred criticism from its customers.

Adidas Sells Reebok For $2.5Billion to Authentic Brands Group (ABG)

Adidas has announced that it has entered into a definitive agreement to sell Reebok to Authentic Brands Group (ABG) for $2.5billion. ABG is the brand that owns US magazine Sports Illustrated and bought other bankrupt fashion brands like Brooks Brothers, Aeropostale and Forever 21.

“It’s an honour to be entrusted with carrying Reebok’s legacy forward. This is an important milestone for ABG, and we are committed to preserving Reebok’s integrity, innovation, and values – including its presence in bricks and mortar,” said Jamie Salter, Founder, Chairman and CEO of ABG We look forward to working closely with the Reebok team to build on the brand’s success.”

This sale comes after the initial plan to use Reebok as a competitor to Adidas failed. Following the acquisition, Reebok will keep its headquarters in Boston and continue its operations in North and Latin America, Asia-Pacific, Europe and Russia.

“Reebok has been a valued part of Adidas, and we are grateful for the contributions the brand and the team behind it have made to our company. With this change in ownership, we believe the Reebok brand will be well-positioned for long-term success,” said Kasper Rorsted, CEO of Adidas AG. “As for Adidas, we will continue to focus our efforts on executing our “Own the Game” strategy that will enable us to grow in an attractive industry, gain market share, and create sustainable value for all of our stakeholders.”

Serena Williams Design Crew and Nike Release First Collection

The first collection by the first cohort of the Serena Williams Design Crew (SWDC) is out. In 2019, Nike partnered with the tennis star to create the SWDC, an apprenticeship program for young designers to work with Nike to promote diversity in the design world.

In January 2020, 10 emerging designers were scouted and sent off to work with Nike to create a Serena-inspired capsule collection. This collection was worked on for 6 months and consists of performance apparel, shoes and accessories for women. Each piece was created with Serena in mind down to the smallest details.

The collection features jumpsuits, shorts, t-shirts, shoes and more, all designed for the purpose of tennis performance. It pays homage to William’s lineage and legacy with inspiration gotten from her daughter’s OO initials, West Africa’s kente-cloth-inspired prints with hidden S monograms, and her 23 Grand Slam titles.

“They took it to a place where I could never have seen it; that was just really exciting. I feel like they were able to communicate my aesthetics very well through the silhouettes and patterns that they brought and in the colours as well,” said Williams. “It’s something really fun. It’s definitely bold. And it’s definitely different—but it’s also very wearable. I think that’s also really important.”

Kano State Enforces Islamic Ban On Fashion Mannequins

The Islamic police force, Hisbah, in the Kano state of Nigeria, has raised eyebrows with its new laws relating to fashion mannequins. Haruna Ibn-Sina, the commander of the Sharia police in Kano has ordered that shop owners remove the heads of mannequins used for clothing display.

In addition to this, he also stated that every mannequin must be covered properly at all times with no bodily curvature showing. According to the group, fashion mannequins used to display clothing are “responsible for immoral thoughts among some members of the public”.

To back their stand, the group claims that “Islam frowns on idolatry” and carving human statues and mannequins with heads resemble humans. While many Muslims support this new law, other Muslims see it as a misinterpretation of the teachings of Islam. To enforce the ban, the Hisbah religious police has partitioned the state into five segments to allow its thousands of Hisbah officers to monitor local stores and retailers.

Bridgerton And Malone Souliers Team Up To Launch Regency-Inspired Shoe And Accessories Line

In an exciting new twist, Bridgerton is teaming up with celebrity favourite shoe brand, Malone Souliers. This collaboration will birth a 15-piece capsule collection of shoes and accessories for men and women inspired by key looks from Bridgerton.

The brand has urged fans to expect intricate jacquards, shimmering satins, dramatic feathered plumes and ball-worthy embellishments throughout the collection. The collection will see Malone’s signature designs reimagined.

“I’m a huge fan of Bridgerton. It revisits the past with a sense of revolution and joy, which is exactly how I approach shoemaking. This partnership has been fascinating from a design perspective, allowing us to embrace the pop and unabashed splendour of Regency fashion,” says creative director and founder Mary Alice Malone.

“But it also has felt like such a natural fit. I’m always inspired by the creative possibilities we can find in our past, but also the importance of always being innovative and daring in my work. For me, Bridgerton sums up both these impulses – and has a lot of fun doing it. I can’t wait to see where the partnership will go next,” she added.

The official date of the collection release has, however, not been announced yet.

Old Navy Redefines Plus Size Shopping For Its Customers

Old Navy has announced a complete revamping of how it does plus size fashion. The brand has announced that it will no longer separate its women’s plus size section but will showcase all women’s clothing together starting August 20. The new initiative dubbed BODEQUALITY will be put into action in all Old Navy’s 1,200 stores in sizes 0-28 (clothing in size 30 will only be available online).

These plus-size clothing will be available in the same styles, for the same price, completely integrated into the existing women’s section. This move is aimed at making shopping seamless for every woman regardless of her size.

“After intensive research where we spent time listening, learning, and walking in our customers’ shoes, it was clear there was an opportunity to do more to meet their needs and make sure that every woman saw herself in our brand,” Nancy Green, President and CEO of Old Navy, said over email. “BODEQUALITY represents a complete transformation in how we run our business—from the design and production process to our shopping experience across stores and online, and how we engage with our customers across all brand touchpoints. This launch reinforces our brand belief in the democracy of style.”

To coincide with the launch, a marketing campaign featuring women of all sizes alongside plus-size icon Aidy Bryant, who will be the face of the launch will roll out. This new initiative will see the inclusion of new mannequins throughout the stores in sizes 4, 12 and 18. Signs will also be used to highlight the changes.

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