Every ready-to-wear fashion designer needs a size chart to guide them when making pieces for their collections. This size chart is needed to ensure every body size the brand caters to is taken care of properly.
Last week, we reviewed a video by Lady Biba on how to use influencer marketing to the benefit of your fashion brand and this week, we reviewed a video by Desola of Daisy’s Wardrobe on ‘How to Develop a Size Chart for Your Clothing Line’. In it, she talks about what a size chart is and why it is important, and then she gave tips on how to figure out the right size chart to use for your fashion brand.
The video aims to help ready-to-wear fashion designers to know the best way to develop a size chart that will work for them.
This video review will cover;
- useful points fashion entrepreneurs can learn from,
- important points missed out,
- the relevance of the information provided to fashion entrepreneurs.
Useful Points for Fashion Entrepreneurs
What is a Size Chart?
A size chart is what you want your clothing sizes to be like. It is what you want for a size 6, 8, 10, 12, and so on. These measurements include bust, hips, and waist measurements for each size.
When it comes to a clothing line you need to be as consistent as possible.
Importance of a Size Chart
1. It Guides Customers
A size chart is important because it allows people to know what size to pick in terms of the clothes you are selling.
For your ready-to-wear clothing line, what makes someone a size 8, 10, 14 or 16? These factors are peculiar to your business. Usually, there is a range for each size which can be found when you go to other clothing line retailers like your top shop, H&M and so on.
Even though there are commercial size charts available, you need to know which sizes fit the type of clothing you make.
Different types of clothing are being made so you need to figure out what type of sizing goes for your specific type of clothing. For example, if you make structured clothing with classy silhouettes, your size chart cannot be the same as someone that makes free clothes.
2. It Brings Customers Back
When you have a size chart that works, customers will come back to your business. If customers know that your sizes fit them perfectly, they will surely come back to your brand.
This is why your sizing has to be consistent. No one wants to buy clothes with sizes that always fluctuate. And as you grow and get to understand your customers better, you need to tweak your size chart to suit them better.
How to Figure Out A Size Chart For Your Clothing Line
Understand Your Target Market
To figure out what sizing will work for you, you need to know who your target market is. This will greatly affect your sizing. For example, a teenage girl will not necessarily have the same bust measurement as someone in their mid-twenties or thirties.
If you are sewing for older people, you have to consider that they might not want to wear clothing that has a certain type of silhouette.
Size charts differ from target market to target market and clothing type to clothing type.
Some people make clothing for petite people and this means that their size 10 sizing for a petite person will not be the same as a size 10 for other people. A size 10 for a fuller figured woman with voluptuous breasts, a full behind and tiny waist will not be the same for a woman with a different body type.
You have to alter your sizing to work for your clothing line. That is why you need to understand the kind of clothes you are making and the people you are making them for – understand their bodies and preferences.
Your size chart is your selling point. It is the reason people come back to your business. When you have your size chart on lockdown, just go ahead and run with it.
It determines to a large extent how often people will come back to you. One way to guide yourself while making your size chart is to go online and check what others are using, then fine-tune it to fit your market.
When you get your sizing right, stick to it and look for ways to constantly improve on it as you understand your customers better. Since most women want to buy clothes that fit them with little to no alteration whatsoever needed, that should be your aim as a ready-to-wear designer.
Important Points Missed Out
Size Chart Ranges
Althouhgh the ranges for sizes differs greatly, here is a little guide to help you with creating your size chart;
Small: Bust: 30 – 34, Waist: 24 – 27, Hips: 33 – 37.
Medium: Bust: 35 – 39, Waist: 25 – 29, Hips: 36 – 40.
Large: Bust: 39 – 42, Waist: 28 – 33, Hips: 41 -46.
Extra Large: Bust: 42 – 46, Waist: 34 – 38, Hips: 45 – 50.
The Usefulness of the Information to Fashion Entrepreneurs
The information provided in the video is quite useful to fashion entrepreneurs. It highlights the important factors to look for in creating a size chart for your fashion brand and it gives general guidelines on sizing charts.
The video, however, does not provide information on the range for each sizing based on commercial sizes available. It leaves that research up to you to do for yourself.
Overall, this video provides value to fashion entrepreneurs so they know how better to position themselves in the market.