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Why PUMA Terminated Its 4-Year Contract With Nigeria’s Athletics Federation Halfway Through 2020 Tokyo Olympics

  • August 5, 2021
  • Adenike Adebowale
AFN PUMA
Fashion brand, Puma, has terminated a 4-year contract with the Athletics Federation of Nigeria (AFN) because of a breach by the federation. Part of the requirements in the contract is…
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sell like crazy
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  • Fashion Business
  • Trending

Episode 1: 3 Things You Really Need to Get From Sell Like Crazy

  • April 14, 2021
  • Mauvelli
Hey entrepreneur, welcome to this book review. Over the next 6 weeks, we will be discussing the principles from Sabri Suby’s ‘Sell Like Crazy’ and applying some great ones. We…
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Desewa-Endroit
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How the Desewa Endroit Brand Grew From One Sewing Machine.

  • February 20, 2020
  • Mauvelli
Afew years ago, a young vibrant lady decided to pick up tailoring as a skill useful for herself and her family alone, a few years down the line that same…
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  • Marketing
  • Trending

6 Steps to Review Your Marketing Strategy for Better Results

  • December 7, 2022
  • Adenike Adebowale
Every business does marketing. Writing emails and captions for ads, drafting blogposts, planning campaigns, coming up with concepts and running ads are all part of it. Depending on the size of your firm, all these may be done by 1 person or split among members of a marketing team. But regardless of the size of the team, it is important to regularly review your marketing strategy and I’ll tell you why.
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  • Fashion Business
  • Insiders
  • Trending

How to Write Content That Inspires People To Act in 3 Steps

  • January 28, 2022
  • Adenike Adebowale
As a content writer or business owner, knowing how to write content that immediately connects with your readers is a big deal. Whether it is social media content, email copies,…
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The Verge accelerator for writers
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  • Services
  • Trending

Learn Highly-Paid Writing Skills – Become an insanely good Copy and Content Writer in The Verge Accelerator

  • January 26, 2022
  • Mauvelli
There are three different tracks that you can select from to give yourself a leg up above other content writers.
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SWOT Analysis
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  • Fashion
  • Fashion Business
  • Trending

How To Conduct A SWOT Analysis For Your Fashion Business For Better Business Decision Making

  • November 16, 2021
  • Iyinoluwa Oludiya
A SWOT analysis is a must for fashion entrepreneurs. Wikipedia defines it as a strategic planning technique that helps you to identify key elements of your brand when you are…
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Is Mauvelli going out of business?
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  • Fashion
  • Fashion Business

Is Mauvelli Going Out Of Business? – Editorial

  • November 11, 2021
  • Adenike Adebowale
Normally an editorial comes with the first weekly or monthly publication of a blog or magazine. This one is coming on a Thursday and I feel somewhat whimsical writing it.…
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  • Fashion
  • Fashion Business

Feel Like Quitting? Here Are 8 Ways To Reignite Your Passion For Your Fashion Business

  • November 2, 2021
  • Iyinoluwa Oludiya
Passion fuels dreams and ambitions. If you do not have passion for a cause, it is highly unlikely that you will put your very best into it. As a fashion…
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Zendaya
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  • Fashion
  • Fashion News
  • Trending

Zendaya Is Youngest Ever CFDA Fashion Icon, Lagos Fashion Week Comes Back With A Bang, More

  • October 22, 2021
  • Iyinoluwa Oludiya
It’s been a fun-filled couple of days in the fashion industry and we have put together the most interesting of fashion news from around the world just for you. Stay…
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Sales mistakes
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  • Fashion
  • Fashion Business
  • Trending

Top 5 Sales Mistakes And How To Avoid Them As A Fashion Entrepreneur

  • October 22, 2021
  • Iyinoluwa Oludiya
Many fashion entrepreneurs make mistakes that hurt the business for years to come while trying to make sales. Since sales are a very big part of any fashion business, you…
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Toluwaleye Odunsi of Folabomi House of Fashion
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  • Fashion
  • Insiders
  • Series
  • Trending

“Covid-19 Helped Me Start My Casualwear Line” – Toluwaleye Odunsi Of Folabomi House of Fashion

  • October 18, 2021
  • Iyinoluwa Oludiya
The covid-19 lockdown shook the fashion industry to its core. All over the world, fashion shows had to be cancelled and many fashion brands shut down operations. Every fashion business…
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Megan Fox x Boohoo
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  • Fashion
  • Fashion News
  • Trending

Lagos To Host Nigerian Sportswear Fashion Show, Megan Fox Launches Debut Collection With Boohoo, More

  • October 15, 2021
  • Iyinoluwa Oludiya
This week came with a bang and lots of exciting news in the fashion industry. This week, Megan Fox released her first-ever fashion collection with Boohoo, Hyundai Motors launched a…
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