testphase - Mauvelli

Why PUMA Terminated Its 4-Year Contract With Nigeria’s Athletics Federation Halfway Through 2020 Tokyo Olympics

Fashion brand, Puma, has terminated a 4-year contract with the Athletics Federation of Nigeria (AFN) because of a breach by the federation. Part of the requirements in the contract is…

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Episode 1: 3 Things You Really Need to Get From Sell Like Crazy

Hey entrepreneur, welcome to this book review. Over the next 6 weeks, we will be discussing the principles from Sabri Suby’s ‘Sell Like Crazy’ and applying some great ones. We…

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How the Desewa Endroit Brand Grew From One Sewing Machine.

Afew years ago, a young vibrant lady decided to pick up tailoring as a skill useful for herself and her family alone, a few years down the line that same…

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How To Conduct A SWOT Analysis For Your Fashion Business For Better Business Decision Making

A SWOT analysis is a must for fashion entrepreneurs. Wikipedia defines it as a strategic planning technique that helps you to identify key elements of your brand when you are…

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Is Mauvelli Going Out Of Business? – Editorial

Normally an editorial comes with the first weekly or monthly publication of a blog or magazine. This one is coming on a Thursday and I feel somewhat whimsical writing it.…

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Feel Like Quitting? Here Are 8 Ways To Reignite Your Passion For Your Fashion Business

Passion fuels dreams and ambitions. If you do not have passion for a cause, it is highly unlikely that you will put your very best into it. As a fashion…

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Zendaya Is Youngest Ever CFDA Fashion Icon, Lagos Fashion Week Comes Back With A Bang, More

It’s been a fun-filled couple of days in the fashion industry and we have put together the most interesting of fashion news from around the world just for you. Stay…

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Top 5 Sales Mistakes And How To Avoid Them As A Fashion Entrepreneur

Many fashion entrepreneurs make mistakes that hurt the business for years to come while trying to make sales. Since sales are a very big part of any fashion business, you…

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“Covid-19 Helped Me Start My Casualwear Line” – Toluwaleye Odunsi Of Folabomi House of Fashion

The covid-19 lockdown shook the fashion industry to its core. All over the world, fashion shows had to be cancelled and many fashion brands shut down operations. Every fashion business…

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Lagos To Host Nigerian Sportswear Fashion Show, Megan Fox Launches Debut Collection With Boohoo, More

This week came with a bang and lots of exciting news in the fashion industry. This week, Megan Fox released her first-ever fashion collection with Boohoo, Hyundai Motors launched a…

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How Opeyemi of Opeyemi’s Diary Made Her Fashion Blogging Business Profitable In 3 Years

Every fashion entrepreneur has a unique journey that pushes them into the limelight. Taking that leap from being a brand no one knows to one that slowly begins to grow…

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