The fashion industry is one of the fastest-growing industries in the world and with good reason - everyone wants to fashionable and remain in style. The fashion industry in Nigeria is one that has more than enough space for designers with innovative ideas, but,how can an individual start a successful fashion business in Nigeria? Here are steps to achieve that.

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Finance plays a major role in any business as no one can run a successful business without money. Sometimes, fashion entrepreneurs make the mistake of mixing company finance up with personal finance, which can be detrimental to the business. Ms. Olajumoke Tawose of Gracies Atelier and Ms. Omowunmi Sowunmi of Owunmi clothing shared with us tips on how to keep.company and personal finance separate.

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Marketing is an important aspect of building a successful fashion business as if you do not market your fashion brand no one will know it exists. This week, we spoke with Opeyemi Ademola of OpshebyOpshe and Gift Innocent of Ehi's Couture about how they market their fashion brands to attract the right customers and the marketing channnels that work best for them.

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Pricing is an important aspect of fashion businesses as the price you put on your fashion items goes a long way in determining how your brand is perceived by the public and how much profit your business makes. This week, Chinelo Ikegbune of Lucydaves and Opeoluwa Egbetayo of Avore Style Company share with us on how startup fashion entrepreneurs can rightly price their fashion items.

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Everyone loves a great story, that's why novels and movies with great storylines sell out fast.So, if novels and movies can become bestsellers just by telling great and compelling stories that their audience can connect with, what are the possibilities for a fashion brand that connects with its audience through stories? This week, we spoke with Esohe Igbinoba on building a great story for your fashion brand.

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