Today we find that many businesses are setting up online stores and getting customers on the internet. Digital marketing is now a major way of pushing products out for consumers to see and purchase. From our rich exclusive chat with a brand consultant, Oluwamayowa Oshidero, we can surmise that marketing your fashion brand online is more than just gathering likes and posting pictures.

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Marketing is an important aspect of building a successful fashion business as if you do not market your fashion brand no one will know it exists. This week, we spoke with Opeyemi Ademola of OpshebyOpshe and Gift Innocent of Ehi's Couture about how they market their fashion brands to attract the right customers and the marketing channnels that work best for them.

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