When your customers are pleased and satisfied it usually leads to more awareness and more patronage. On the other hand, a dissatisfied consumer can destroy a brands reputation. This is why customer relation is a skill that must be put in the bag.
Branding makes your customer emotionally attached when they can relate to the story of your brand, it helps them to be loyal. It can also convert other customers who are willing to buy into the culture of your brand. It makes the life of the persona you have created for your brand attractive to prospective customers.
It's no news that the COVID-19 pandemic is affecting many sectors in the world, including the fashion sector. Also, now more than ever, the need for Personal Protective Equipment, popularly known as PPE is on the rise, some of which include gloves, surgical coveralls, and face masks
What Designers Need to Know About Lookbooks, Fashion Photography, and Customer Attraction With MajekApril 04, 2020 | by Adenike | 0 Comments
Having worked with major fashion brands which include Femi Handbags, Tiwa D Tailor, and April by Kumbi, Deji Majek shared that the most common forms of fashion photography that brands use are the editorial photography and lookbooks. Here are the top tips from his session
The Editor-In-Chief of Vogue, Anna Wintour, in a conversation with Naomi Campbell revealed how she thinks the fashion industry will be changed due to the coronavirus pandemic. She shared her take on what she believes the future of fashion will look like.
Let's talk about that time in your brand's journey when you are feeling the need to expand and add more hands to the team in order to meet the demands. Knowing some of what to look out for will help in making the right decisions that will expand and strengthen your team.
The Strategy You Should Have Before Having A Digital Marketing Strategy for - With Founder of TinklingDMarch 03, 2020 | by Adedewe | 0 Comments
Today we find that many businesses are setting up online stores and getting customers on the internet. Digital marketing is now a major way of pushing products out for consumers to see and purchase. From our rich exclusive chat with a brand consultant, Oluwamayowa Oshidero, we can surmise that marketing your fashion brand online is more than just gathering likes and posting pictures.
Marketing is an important aspect of building a successful fashion business as if you do not market your fashion brand no one will know it exists. This week, we spoke with Opeyemi Ademola of OpshebyOpshe and Gift Innocent of Ehi's Couture about how they market their fashion brands to attract the right customers and the marketing channnels that work best for them.
How can models contribute more in terms of exposure, sales and other aspects to fashion brands in Nigeria? Mauvelli had an exclusive fashion chat with Beauty Queen Joy Adeola Ogeyingbo to get answers to these questions.