The importance of advertising your fashion brand cannot be overemphasized. Every fashion brand, no matter how big or small, has to advertise to get clients to patronise them. This week, we spoke with Brand Consultant and Communications Expert, Mr. Jeffrey Adebayo, on advertising campaigns for fashion brands, what it takes for fashion brands to make unforgettable adverts, and many more.

Continue Reading

Many times, fashion brands find it hard to communicate effectively with their target audience and this hinders growth in many ways. This week, we spoke with Brand Strategist, Dunni Dimka, on ways fashion brands can use marketing and communication to position and differentiate their brands from others in the fashion industry.

Continue Reading

Some of the first few things customers come in contact with when associating with your fashion brand are your brand name, logo, and colours. This is why picking the right logo design and brand colours to reflect what you stand for as a brand are imperative. This week, Mr Kayo-Sanya Kayode shared with us on all fashion entrepreneurs need to know about choosing the right logo design and brand colours for their fashion brands.

Continue Reading

Every fashion entrepreneur hopes to have a large clientele and to steadily increase sales as time goes on. When this does not happen, it leads to discouragement and frustration. This week, we spoke with Eki Okubanjo of The Eki Oris Fashion Company and Omolaraeni Opeyemi Adeleke of Araeni Stitches on what fashion entrepreneurs need to know about customer retention and increasing sales in their fashion business.

Continue Reading

Without fashion designers, the world will not be quite as exciting as it is since they make one of the most essential things for living - clothes. The Noctu fashion brand is one that makes stylish nightwear and loungewear from pure organic cotton. Here is all you need to know about the brand, its practices and impact on the environment.

Continue Reading

The internet is an amazing place to be. It is one that you can find almost anything on. People visit the internet for various reasons, and one of them is to buy products. As a fashion entrepreneur, this provides a great opportunity for you to sell your brand to the right people and increase sales. This week, we spoke with Digital Product Designer, Ladipo Odunsi, on the most important components and features every fashion website should have.

Continue Reading

No one ever starts a fashion business with hopes of shutting down business operations after investing a significant amount of time, money, and effort into it. Sometimes, however, this is the only option left for fashion entrepreneurs during the course of running a fashion brand. Here is how to use liquidation as a business exit strategy to shut down the operations of your fashion business.

Continue Reading

In many ways, the fashion industry is related to many other industries, including the photography industry. This week, we spoke with Olamide Egbinola of egbinolamide photography on how fashion entrepreneurs can use photography as a tool to boost their brand's image, how to successfully run a fashion photoshoot, and things to look out for while conducting a photoshoot for their brands.

Continue Reading