Managing a fashion brand in this time and season may not be as easy as it seems. Esther Bankyu, the founder and CEO of PreggyFashionNG dished out expert tips during the Fashion Evolve Conference.
Brand Consultant, Jeffrey Adebayo, Shares On How You Can Effectively Advertise Your Fashion Brand To Leave The Right Impression On ClientsJune 17, 2020 | by Iyin | 0 Comments
The importance of advertising your fashion brand cannot be overemphasized. Every fashion brand, no matter how big or small, has to advertise to get clients to patronise them. This week, we spoke with Brand Consultant and Communications Expert, Mr. Jeffrey Adebayo, on advertising campaigns for fashion brands, what it takes for fashion brands to make unforgettable adverts, and many more.
WesternFashion - Meet Alienina, The Sustainable Fashion Brand That Makes Fashion Accessories From RopesAugust 05, 2020 | by Iyin | 0 Comments
Every fashion brand needs to have something that is unique to them and that they can use as their unique selling point and the Alienina fashion brad found just that. The Alienina fashion brand is one that uses materials like sailing and climbing ropes to make beautiful fashion accessories like handbags and jewellery pieces.
Seeing your fashion business grow is one of the many joys of entrepreneurship. Here are 2 major business growth strategies to help you achieve your fashion business growth goals.
Brand Strategist, Dunni Dimka, Shares On How To Use Marketing Communication To Rightly Position Your Fashion Brand In The Fashion IndustryAugust 04, 2020 | by Iyin | 0 Comments
Many times, fashion brands find it hard to communicate effectively with their target audience and this hinders growth in many ways. This week, we spoke with Brand Strategist, Dunni Dimka, on ways fashion brands can use marketing and communication to position and differentiate their brands from others in the fashion industry.
Jut like Google My Business can help you get more clients for your fashion business, Google Shopping can help you gain more visibility and, hence, more clients and sales for your business. But, what is Google Shopping and how does it work? Fine out more here.
Behind every fashion brand is a story that is unique to the brand and that endears customers to it. The Nannacay fashion brand, owned by Marcia Kemp, is one that started out of a need to show to the world the beauty of traditional handwoven crafts and seeks to help people develop creative potential. Here's how they are achieving this.
Instagram stories are a great feature on Instagram that fashion entrepreneurs can use to build their brands. In this video, Sharon Ojong shares on how entrepreneurs can build their brand using the Instagram stories feature on Instagram.
Graphic Artist, Kayo-Sanya Kayode, Shares Tips On Choosing A Logo Design And Brand Colours For Fashion BrandsAugust 14, 2020 | by Iyin | 3 Comments
Some of the first few things customers come in contact with when associating with your fashion brand are your brand name, logo, and colours. This is why picking the right logo design and brand colours to reflect what you stand for as a brand are imperative. This week, Mr Kayo-Sanya Kayode shared with us on all fashion entrepreneurs need to know about choosing the right logo design and brand colours for their fashion brands.
Creative Directors Of The Eki Oris Fashion Company And Araeni Stitches Share On How To Retain Customers And Increase Sales In Your Fashion BusinessAugust 18, 2020 | by Iyin | 1 Comment
Every fashion entrepreneur hopes to have a large clientele and to steadily increase sales as time goes on. When this does not happen, it leads to discouragement and frustration. This week, we spoke with Eki Okubanjo of The Eki Oris Fashion Company and Omolaraeni Opeyemi Adeleke of Araeni Stitches on what fashion entrepreneurs need to know about customer retention and increasing sales in their fashion business.
#WesternFashion - Meet FYNE Jewellery, A Sustainable Fashion Brand That Makes Unique Jewellery Pieces Using Lab-Grown DiamondsAugust 26, 2020 | by Iyin | 0 Comments
Sustainability in the fashion industry is getting more and more widely embraced. FYNE Jewellery is one fashion brand that has jumped on the sustainable bandwagon my using lab-grown diamonds for their jewellery pieces. Here's how.
In the fashion industry, models play a huge role in making things happen and taking brands to the next level. Here are types of fashion models in the industry and how you can use them to the advantage of your fashion brand.
Noctu, The Fashion Brand That Makes Nightwear From Pure Organic Cotton - Here Is The Impact Of Their Practices On The EnvironmentSeptember 03, 2020 | by Iyin | 0 Comments
Without fashion designers, the world will not be quite as exciting as it is since they make one of the most essential things for living - clothes. The Noctu fashion brand is one that makes stylish nightwear and loungewear from pure organic cotton. Here is all you need to know about the brand, its practices and impact on the environment.
The fashion industry has many arms to it, we have the clothes designers, footwear designers, jewellery makers, cosmetics manufacturers, and so on. Each of these areas is related in many ways but still diverse in some ways. Here is a video review on running a fashion business in Nigeria.
Every fashion entrepreneur wants to see their brand grow and see more and more people come to them for their fashion products. While many of them focus on increasing their branded marketingand advertising efforts, only a few focus on trying user-generated content. Here are ways to encourage user-generated content for yoru fashion brand.
Thinking Of Building A Fashion Website? Digital Product Designer, Ladipo Odunsi, Shares Important Features You Should Have In PlaceSeptember 09, 2020 | by Iyin | 0 Comments
The internet is an amazing place to be. It is one that you can find almost anything on. People visit the internet for various reasons, and one of them is to buy products. As a fashion entrepreneur, this provides a great opportunity for you to sell your brand to the right people and increase sales. This week, we spoke with Digital Product Designer, Ladipo Odunsi, on the most important components and features every fashion website should have.
No one ever starts a fashion business with hopes of shutting down business operations after investing a significant amount of time, money, and effort into it. Sometimes, however, this is the only option left for fashion entrepreneurs during the course of running a fashion brand. Here is how to use liquidation as a business exit strategy to shut down the operations of your fashion business.
Wondering How To Successfully Hold A Photoshoot For Your Brand? Fashion Photographer, Olamide Egbinola Shares HowSeptember 18, 2020 | by Iyin | 0 Comments
In many ways, the fashion industry is related to many other industries, including the photography industry. This week, we spoke with Olamide Egbinola of egbinolamide photography on how fashion entrepreneurs can use photography as a tool to boost their brand's image, how to successfully run a fashion photoshoot, and things to look out for while conducting a photoshoot for their brands.