Amidst the pandemic that has shaken our world, changed what is seen as the norm in the society and initiated lockdown, people have started doing innovative things with their time.
From big fashion houses stepping up to help out in these trying times to fashion shows going virtual, the fashion industry has found a ways to adapt and contribute to society.
David Tlale, a South African fashion designer, recently showcased his Winter/Autumn Collection themed “Classica Icons” virtually. The show which was pre-recorded before the national lockdown featured a mix of men’s and women’s wear and was streamed on Instagram, YouTube and Twitter.
The collection mixed ideas from the current worldwide situation with exquisite designs and excellent craftsmanship to bring out stunning outfits. Some of the models wore face masks and gloves as a show of solidarity.
The pre-recorded, virtual fashion show, according to the designer, served as a call-to-action to encourage everyone to support the local clothing and textile industry and for the fashion community to bring about awareness of business sustainability in South Africa and adhere to the national lockdown regulations by going virtual.
Designers from all around Africa can learn from David Tlale and use their fashion brands to send powerful messages to the public and show solidarity during these trying times.
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