Creativity and intentionality are 2 integral parts of fashion and Didi Creations had that in mind as they put together their latest briefcase collection.
Fashion can be as flexible as you want it to be. It gives room for your creative mind to go explore concepts from their rich depth. However, it is important that your innovations are relevant and it would be excellent if they are solving a problem.
Before we talk about the problems Didi Creations new briefcase collection can solve, take a close look at the e-flier below and plan to attend.
Let’s get into Didi Creations now.
About The Didi Creations Brand
Didi Creations was launched in 2012 by Tina Ndidi-Ugo. It was born after Tina realised that job creation was a surer guarantee for employment than job hunting. A Political Science graduate from the University of Ibadan, Tina chose to stay back in the US after her master’s degree program in 2001.
She got interested in fashion, took classes and finally launched her brand 11 years later. Though she works in the UK, she has loyal clients in Nigeria, especially in Lagos and Abuja.
Didi Creations is majorly a unisex brand that makes luxurious bags, shoes and fashion accessories for the modern man and woman.
About The Briefcase Collection
This collection was made for stylish working-class women, both executives and entrepreneurs. With the increasing need to carry PCs and gadgets to work, Didi Creations thought to make briefcases that would be professional and stylish.
The brand understood that having to go to work should not be boring. Here’s what the brand had to say about the collection,
“The aim was to create pieces that are modern yet timeless. Small treasures that will stand the test of time and make the women carrying them feel as amazing as they truly are. Designed to keep work essentials and beauty essentials in one stylish compact bag, this timeless treasure will belong in the owner’s wardrobe forever.
They are unique because women can now have their laptops, tablets, paperwork and make up organised and in perfect condition because the bag is structured.”
Tina Ndidi-Ugo
The bags in this collection were made of leather in different colours to exude class and luxury. Each bag is shaped like a regular briefcase but is more compact and fashionable. Some of the bags were adorned with African prints for a more interesting look.
Target Audience
This collection is for the modern and sophisticated woman who wants to look her best to work. The collection contains bags in various colours and styles that can go with multiple outfits. So, each piece promises to be fun for the woman who owns and rocks it.
Impact The Collection Has
This collection empowers the modern woman. It helps her to be a confident woman who flawlessly merges work, grace and style. Confidence breeds productivity and a productive individual would work to make the world a much better place.
We believe that this collection is timely and needed. What do you think? Let us know in the comments section below.
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