Another week has gone by but the world of fashion definitely did not go to sleep. Lots of things happened in the industry from Rihanna becoming a billionaire thanks to her Fenty fashion brand to the NYFW requiring all participants to be vaccinated and the Philip Plein brand now collecting payments in crypto.
Let’s dive in!
Rihanna enters the billionaires league thanks to her Fenty beauty Line
According to Forbes, Robyn Fenty, popularly known as Rihanna, is now worth an estimated $1.7 billion. This makes her “the wealthiest female musician” in the world and second only to Oprah Winfrey as the “richest female entertainer”.
The bulk of her fortune which is estimated to be $1.4 billion comes from the value of her Fenty Beauty brand. She has a 50% stake in the business. Further analysis shows that a good chunk of the $1.4 billion fortune comes from her lingerie line, Savage x Fenty. The lingerie line is worth an estimated $270 million while the rest of her fortune comes from her career as a musician and actress.
Launched in 2017, Fenty Beauty is a cosmetic company that aims to make “women everywhere (feel) included.” This is the line that has put her in the league of billionaires.
Philipp Plein Becomes First Fashion House To Accept Crypto Payments
Philipp Plein is set to become the first major fashion brand to accept cryptocurrency as payment. The brand announced on Tuesday that it will accept 15 cryptocurrencies including bitcoin and ether.
“I believe that cryptocurrencies are the future and my team and I have made a major commitment in time and resources, performing all necessary system modifications to adopt this new type of currency,” Plein said in a press release.
Crypto payments will be accepted both in Philipp Plein bricks-and-mortar retail stores and online shops. To make this possible, the brand has partnered with Coinify, a crypto payments platform owned by Voyager Digital.
MET Gala Set To Hold But With Face Masks And Vaccination Required
One of fashion’s biggest annual events, the MET Gala is set to hold on September 13. The event which was cancelled last year due to the coronavirus pandemic is now back in full swing with the theme “In America: A Lexicon of Fashion”. The event has a dress code pointing towards American Independence.
However, the event has some interesting new additions this year, face masks and vaccination cards. Every attendee at the MET gale event must come prepared with face masks and proof of vaccination.
“Currently, all attendees at The Met Gala on September 13 must provide proof of full vaccination and will also be expected to wear masks indoors except when eating or drinking. We will update these guidelines as needed,” a spokesperson for the Met said in a statement.
With this new mask requirement, we are sure to see lots of interesting new fashion at the event.
Serena Williams Launches Fashion Brand
Tennis star, Serena Wiliams, on Thursday, announced the launch of her new fashion brand “Xena”. In a post on her Instagram captioned “Strong leggings are just the beginning…” she let the world in on her new brand.
Serena started giving hints about the Xena line at the end of July.
Outfits in the clothing line come in various colours from bright red to black and comprise mainly of dresses, with a few shirts and leggings included. Mostly bodycon, the outfits contain trending styles like cut-outs, ruching, and off-shoulder designs.
Click here to see the full collection.
New York Fashion Week will hold but you need a Vaccine Cards to attend
The CFDA has announced that all CFDA runway now requires proof of vaccination for all guests, staff, and on-site personnel. On Tuesday, IMG, the operators of the NYFW: The Shows issued a vaccine requirement for its primary venue, Spring Studios.
“Following IMG’s announcement of a vaccination requirement at NYFW: The Shows, we encourage the broader industry to follow suit as it is imperative to place the safety of guests and those working events in the highest priority,” the CFDA said in a statement. “We will be closely following updates and recommendations from the CDC, New York State, and city, and will be releasing further detailed guidelines in mid-August.”
This comes after New York City announced a vaccine requirement for indoor dining, gyms, and other activities.
Luxury Fashion Houses Louis Vuitton And Burberry Launch Video Games With Embedded NFTs
Luxury fashion houses, Louis Vuitton and Burberry have dived into the realm of non-fungible tokens (NFTs) to promote their brands. As the interest in digital art rises, these brands have turned to NFTs and gaming to capture the hearts of their customers.
In a statement on Wednesday, Burberry revealed that it will realise an NFT game character called “Sharky B”. It will be for Mythical Games’ multiplayer online game “Blankos Block Party”. The limited-edition character, covered in Burberry’s monogram will be available on August 11 for in-game purchase.
“Pushing boundaries through experimentation sits at the heart of what we do at Burberry, and we are continually looking to connect with our communities in the spaces they love,” Rob Manley, chief marketing officer at Burberry, said.
Separately, Louis Vuitton, on Wednesday, launched a mobile video game called “Louis: The Game”. This game, which includes 10 NFTs, allows players to collect 30 free NFTs as they follow the brand’s mascot, Vivienne, to Paris.
