Irrespective of a fashion entrepreneur’s area of expertise in the industry, they still have to put out relevant products to advertise to a larger audience. In form of a collection, fashion entrepreneurs can communicate their creativity and design process with the cuts, silhouettes and materials they use for that collection.
Read More: Idia Aisien Recently Launched Her Debut Fashion Collection, And Here’s Our Review.
Sustainable fashion brand, Kancky released their SS21 Collection, the Charity Collection, and it communicates the right amount of calmness and serenity. Here’s our review of the collection.
About The Charity Collection
The SS21 Charity Collection by Kancky features hand-painted and hand-dyed fabrics used to create unique trendy styles for women. In case you didn’t know, Kancky is a womenswear fashion brand that creates ready-to-wear outfits that are functional and chic.
Their vision is to empower women through tribal-chic pieces that the world can be proud of in terms of sustainability, and they make this known through their fashion collections.
“As our first attempt into custom made prints, we explored Indigo and Batik techniques from different parts of the world on sustainably sourced 100% cotton, chiffon, and rayon.” – Nkechi Hilda Nwafor, Brand Director of Kancky.
A post shared by Premium Womenswear (@kanckyofficial) on Nov 9, 2020 at 4:31am PST
Design Inspiration
Over the past few years, the Kancky fashion brand has been through quite a journey and this was the main inspiration behind this collection. Though Kancky was established to provide modern women with tribal-chic clothing, the outfits do not need to be boring or monotonous, just like people think.
The Clarity collection is one that expresses a complete understanding of what the Kancky brand represents, in terms of their fun and unconventional designs.
“Finally gaining understanding of what the Kancky brand represents, who I am as a woman, who the ideal Kancky woman is and what she stands for, I can confidently say I have Clarity; one that is synonymous with crystal clear water.” – Nkechi Hilda Nwafor.
Uniqueness
Only sustainable hand-painted and hand-dyed fabrics were used for this collection, and this is one of the things that makes it unique. The colour splash patterns, exuberant hues as well as the symmetrical patterns of the prints were used to create a striking effect for the designs.
Most of the designs in this collection are also in trend, and this created a high level of affinity for these pieces to modern women. Designs such as flared sleeves, ruched style, tiered sleeves, high-low, bishop sleeves and many more were utilised in this collection.
“It goes beyond just creating designs that boost confidence in our women; how we come about these finished pieces (in terms of materials used and methods of sourcing and production) is of great significance to the Kancky brand.” – Nkechi Hilda Nwafor.
Target Audience And Pricing
One thing that was communicated expressly through this collection is how it is targeted at the modern women who loves to experiment with prints and colours. This collection consists of workwear staples as well as casual outfits that can be worn to a variety of occasions.
“Our objective is to depict indigenous prints in a more refined way through employing a range of fun and unconventional designs (mostly geometric and abstract) interpreted into chic functional styles and silhouettes.”
A post shared by Premium Womenswear (@kanckyofficial) on Nov 9, 2020 at 1:00am PST
The outfits in this collection were made to be affordable for a lot of people as they range from about 18,500 naira to about 52,500 naira.
Kancky’s Clarity collection is one that utilised fully the uniqueness that sustainable materials portray. The collection also communicates expressly who the modern woman should strive to be in terms of celebrating African culture with fashion.
This collection also comprises of new school trends for the customers not be seen as slacking, and this is indeed commendable.
