LookBook 101: Creating That Wow Effect For Your Brand During a Photoshoot
As a fashion designer whose brand focuses on clothing outfits, it is important that you accessorise your clothes in a way that draws attention to them and appeals to your clients senses.
With the rise in the use of social media, one of the best ways to get customers is by posting images of your items online for everyone to see. A beautiful photograph of an outfit accessorised in the right way will definitely draw attention.
Every fashionista knows that the right jewellery can take an outfit from being boring to being a head turner.
Matching the right jewellery with your outfits can make a potential customer either click to view or swipe up.
What's to match with what?
Busy Pattern: If your design is one that has a very busy print or pattern, it's always best to match it with very simple jewellery so as not to produce a clash between the outfit and jewellery, making people wonder what in the world is going on with the outfit.
Plain Outfits: If the outfit you've made has a plain fabric without too much design on it, matching it with catchy jewellery like large bracelets, statement earrings or necklaces can draw attention to it in a way that's admirable.
Simple and Classic Outfits: When simple and classic outfits like a black dinner gown or something similar is paired with gold statement jewellery it creates a certain appeal that's hard to ignore.
Bright Colours: Mix bright coloured outfits with cool jewellery e.g. deep green and blue stones pop against a yellow or orange background to add glamour to your photos.
Sea Coloured Outfits: Outfits that range from aqua to deep blue to stormy grays can be matched with pearls to create a stunning ensemble. Pearls naturally and effortlessly go with any outfit that is sea coloured and it complements those outfits.
Neckline of Outfit: Jewellery must always complement the neckline of your outfit. When pairing an outfit with jewellery for your next photoshoot, consider the neckline, for example, deep V necklines go with necklaces that have long pendants and a sweetheart neckline goes with short necklaces.
Bonus Point: Some jewellery can be matched with any and every outfits e.g. diamond or diamond like jewellery goes well with any outfit.
Using the right jewellery for your outfits goes a long way in creating beautiful photos thus giving your brand that chic and sophisticated look.