In this digital age, it is no news that lots of social media platforms have helped skyrocket traffic and sales for businesses across industries, including the fashion industry. LinkedIn, Instagram, and TikTok are some of the channels through which business owners reach their target audience and promote their products.
What makes these channels aid the promotion of these businesses is the presence of certain features, like paid advertising on Instagram, Facebook Pay on Facebook, and so on.
Pinterest is an image sharing and social media service which serves as a visual discovery engine for fashion, style inspiration and many more. They recently announced the addition of a new feature, Pinterest Story Pins, which can be beneficial to creatives and influencers. Here’s how.
Pinterest has increasingly become the creatives go-to application for inspiration. Pinterest, according to one of their co-founders, Ben Silbermann, is a catalogue of ideas that encourages users to go do ‘that’ thing.
It contains a wide range of images and videos that have been uploaded or linked from a website to help anyone that needs inspiration or ideas. Pinterest has consistently added new features to help creatives and users achieve their goals.
Earlier in August, they launched a Black-owned fashion and beauty shop, otherwise known as the Pinterest Shop Collection, when they noticed an increase in the search for small and black-owned businesses during that period.
Pinterest Story Pins
Pinterest Story Pins is the new Pinterest feature which gives users a new, in-depth way to display content on the social media platform rather than just a snapshot. Compared to Instagram stories, Pinterest story pins are designed to show you how people are actually trying new ideas and products.
Alongside these Story Pins, new features were also added specifically for creators to help their businesses and help them reach a large number of people. There are new creator profiles that highlight the original posts of these creators, an engagement tab that will allow them to respond quickly to other users and many more.
How It Can Benefit Fashion Entrepreneurs
These Pinterest Story Pins, like other features on many applications as well, can be beneficial to fashion brand owners.
Fashion designers, for example, can take users on the journey or process of bringing a sketch work or design to life. This can give users the ability to connect with both the designer and their works, thereby establishing a good relationship.
Fashion stylists or influencers can also make use of these story pins to showcase styling videos from their favourite fashion brands. And one thing that makes this story pins different is the fact that they are not ephemeral.
What do we mean?
Unlike other platforms where the stories disappear after 24 hours, Pinterest Story Pins don’t disappear after a set period of time, and can still be found via search or other discovery mechanisms.
“The best ideas and story pins remain relevant for months.” – David Temple, head of content, creator, and home feed product at Pinterest
The Pinterest Story Pins can combine multiple pages of images, videos, voiceovers, and overlaid texts to create value for both creatives and users.