Sending emails is an unavoidable aspect when it comes to managing a fashion brand. Emails may have to be sent out to customers, prospective customers, investors, vendors and, sometimes, even other designers.
In sending these emails, it is important to maintain a professional image for your brand because it influences how the recipients of your emails view your brand. If the emails look shabby or perhaps poorly constructed, there is a high chance that it won’t be given the right amount of attention it deserves.
In fashion businesses, for example, when an email is sent to prospective and current customers by a brand to notify them of new products and services, this is known as email marketing. And the structure of the email, considering if it is professional or not, determines if the customers would patronise the brand or not.
Since a fashion brand cannot avoid sending emails, what then is the right way to go about it? How does a fashion brand maintain a professional image when sending emails? Here are some tips;
Top Tips To Maintain A Professional Image When Sending Emails As A Brand.
Professional Email Address: In sending emails for fashion brands, some fashion entrepreneurs use their personal emails, which can be seen as unprofessional to some clients. When emails are sent from personal email addresses, such as firstname.lastname@example.org, for example, it doesn’t give off a very good brand image.
It is advisable to keep business and personal emails separate, as it will also help to avoid urgent business emails being lost amidst personal emails.
Accurate Subject: This part of an email is often overlooked by many, but it determines the initial response of the recipient to the email. Emails without clear and concise subjects, which actually summarize the nature of the email, are not really prioritized. This might also happen if the email doesn’t have a subject at all.
Therefore, the subject of the email should be clear, precise and with as few words as possible, describe the topic of the email.
Greeting: Some fashion entrepreneurs are quite personal with their clients, so their emails start with an overly-friendly greeting. This is not bad, however, it should not be overdone. For professional emails, it’s usually best to stick to greetings like “Hello…” or “Greetings…”, which are professional and courteous.
The language of these emails should also be kept formal, and emojis and abbreviations should be avoided.
Short And Simple Content: Most people tend to ramble in their emails, which makes it bulky and uninteresting, which isn’t so great actually. Imagine you get an email from a fashion brand advertising a ready-to-wear outfit, but instead of getting to the point, they tell the story behind the outfit, how the colors were chosen etc, for about 10 minutes first. You probably wouldn’t want to get more emails from such a brand, right?
Keeping professional emails short and simple helps to grab the attention of your recipients, and lets them see your brand as one that knows what it wants and wastes no time doing it.
Closing: In the closing part of the email, it is advisable to sign off properly, with a corteous greeting. A signature block, which is a personalized block of text that usually contains important details about your brand, like the founders name, contact information and so on, can also be included in the concluding part of the email.
Proofread: Lastly, the email should be proofread and checked for grammatical errors, punctuation errors, spelling mistakes and more. Customers or clients can easily think that the brains behind a fashion brand is unintelligent because of some errors. This has to be avoided at all costs so it does not affect your brand negatively.
There you go! These tips will help you communicate better in emails for your fashion brand in order to help maintain a good professional image.