Global Fashion Roundup: Levi Strauss Releases Most Sustainable Jeans Yet, CFDA Announces Nominees For Its 2020 Fashion Awards, And Many More - Mauvelli
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Global Fashion Roundup: Levi Strauss Releases Most Sustainable Jeans Yet, CFDA Announces Nominees For Its 2020 Fashion Awards, And Many More

July 24, 2020 | by Iyin | 0 Comments

Every week, something new and exciting happens in the fashion industry. This week, Levi produced its most sustainable jeans yet, CFDA released the full list of nominees for its 2020 fashion awards and many more. Here are the highlights of fashion news from around the world for this week.

Levi Strauss Releases Its Most Sustainable Jeans Yet

US denim giant Levi Strauss & Co. has launched its most sustainable jeans yet after 5 years of research in circular denim design. The jeans, which is part of their WellthreadTM collection, is made from organic cotton and the newly-patented Circulose fibre made from cotton recycled from discarded textiles.

The brand worked in collaboration with Re:newcell, the Swedish company that developed the Circulose fibre.

The process of making the Circulose fibre involves breaking down the discarded fabric in water and stripping away the colour of the material by using eco-friendly bleach. When this mixture dries up, it leaves behind a sheet of Circulose, which turns into viscose fibre. The material is then combined with cotton and woven into a new fabric. 

This process requires no cotton fields, no oil, and no tree to produce.

This new technology is featured on the women's High Loose and the men's 502. The garments are made out of 20 per cent recycled denim, 20 per cent sustainably sourced viscose and 60 per cent organic cotton sourced from Turkey. 

The CFDA Releases The Full List Of Nominees For Its 2020 Fashion Awards

The Council of Fashion Designers of America (CFDA) has released the list of nominees for its 2020 fashion awards.

The in-person event which was set to hold on June 8, was indefinitely postponed earlier this year due to the coronavirus pandemic. The new date is September 14 and winners of the design categories will be announced on CFDA.com and the CFDA's social media channels. 

“In this time of unprecedented challenge and change for our industry, we feel very strongly that it is important to recognise the nominees representing the best of fashion creativity,” Tom Ford, Chairman of the CFDA, said in a press release. “We look forward to returning to an in-person celebration honouring the American fashion industry in 2021.”

This 2020 edition will strictly focus on awarding the top fashion creatives in American womenswear, menswear, accessories, and emerging talents, along with global design. This year, however, there will be no honoree category awards, like the Lifetime Achievement Award, the Founder's Award, the Award for Positive Change, and the Fashion Icon Award. 

 “In lieu of the in-person event, we will be prioritizing new and existing programming to support our designer community during the global pandemic — by redirecting efforts towards next-generation scholarships and making important changes to bring racial equity to the fashion industry,” said Steven Kolb, President and CEO of the CFDA, in a statement. “The annual gala serves as our largest fundraiser, and our hope is to continue raising money to support this work through industry contributions.”

See the complete list here. 

Jide Zeitlin, The CEO Of Tapestry Resigns

On Tuesday, the CEO of Tapestry, the parent company of Coach, Kate Spade, and Stuart Weitzman, Jide Zeitlin stepped down from his post, after less than a year in office. 

His resignation came amid an investigation into an allegation made by a woman who claimed he had posed as a photographer under an alias to lure her into a romantic relationship over a decade ago. 

Under his leadership, CultureBanx reported that Tapestry thrived during Zeitlin's brief tenure, as one of the few Black CEOs in the Fortune 500. Before his taking over of the company, 2 of the brands, Kate Spade and Stuart Weitzman were struggling. It is unclear how the company will forge ahead now that he has resigned but they have appointed Tapestry Chief Financial Officer, Joanne Crevoiserat, as interim CEO.

Tapestry said it will consider internal and external candidates as Zeitlin's replacement. 

Heineken Lagos Fashion Week Celebrates 'A Decade In Fashion'

This year, Heineken Fashion Week celebrates A Decade in Fashion and all that is African fashion. 

In this 10th year, the organisers of the Heineken Lagos Fashion Week intend to go on with the fashion show despite the global pandemic. This year, the show will be a combination of both physical and digital presentations, that will adhere strictly to Lagos State and Federal Government guidelines. 

The show will run from October 29th to November 1st, 2020 and the public will be invited to view designer's collections via live streaming and virtual tours. The organisers also announced that opportunities will be given "for a select number of patrons and the public to attend an onsite must-see installation and activation centre."

Presentation from designers will utilise a range of technologies from Virtual Reality to 3D visualisation. 

"With so much happening around us, the general mood is not celebratory but we are mindful that despite this, we have achieved an important milestone. We have been encouraged to hold firm and this resolve has enabled us to innovate a bit, despite the current climate," Omoyemi Akerele, the brain behind the Lagos Fashion Week, said in a statement. "The growth that we experienced in these areas alone is a testament to the resilience, drive and talent that exists on the continent."

This year, participation in the Lagos Fashion Week showcase will be by invitation only and will feature only designers that have been consistent on the platform for the last 10 years. Also, designers that have a strong visual aesthetic, are consistent with sales, content creation, innovation and have a strong digital presence will be invited to showcase. 

Flipkart Buys Walmart India

The Flipkart Group, India's homegrown e-commerce group, has launched Flipkart Wholesale, a new digital marketplace to help transform the Kirana retail ecosystem in India by leveraging cutting-edge and locally developed technology. As part of the launch, the Group announced the acquisition of 100 per cent interest in Walmart India Pvt Ltd. 

"Kiranas and MSMEs are central to India's retail ecosystem and Flipkart Wholesale will focus on meeting their needs by providing small businesses a wide selection at significant value, powered by technology to make their lives easier," Flipkart Group said in a statement. "Whether in grocery, general merchandise, or fashion, these businesses will have one-stop access to an extensive selection of products with attractive schemes and incentives, supplemented with data-driven recommendations for stock selection, delivered through a  fast and reliable network to drive greater efficiencies and better margins."

Also, Kiranas and MSMEs will benefit from access to easy credit options and opportunities for new income generation through various Flipkart initiatives, creating new ways to catalyse growth.

Flipkart Wholesale intends to leverage Flipkart's strong homegrown technology capabilities and Walmart's strong relationship with brands. 

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