Do you need a modern and classy outfit to that next outing? You do not need to go as far as patronising international brands, because Nigerian brands are definitely putting in the work now!
From Kenneth Ize to Deola Sagoe, Lisa Folawiyo and many others, these brand owners have tailored their brands to cater specifically for the target audience in Nigeria. Eponymous fashion brand, Ejiro Amos Tafiri is another fashion brand in Nigeria that is notable for its unique and custom-made pieces. So, what makes the brand special? And what benefit do you stand to gain from this brand?
About Ejiro Amos Tafiri
Well, Ejiro Amos Tafiri is an eponymous womenswear fashion brand that fuses customary African dresses formed with detailed modern garment construction techniques, often influenced by the fluidity and ornamental style of oriental heritage.
This brand is one that celebrates individuality as well as ultra-femininity through innovative applications of fabrics, modern cuts and drapery technique.
“Ejiro Amos Tafiri is fueled with a vision to become a global brand associated with crafting unique and delicate garments for a confident and self-aware woman who is utterly feminine and romantic at heart.”
About The Founder
The brand is owned by Ejiro Amos Tafiri, an award-winning designer who has had quite the interest for fashion since she was young. Being a feminist, Ejiro Amos Tafiri is using her brand as a platform to speak up as well as uphold her personal beliefs.
“Women have the right to be whatever they want to be – strong and delicate – however they want it to be. If you speak up, you would find out that you are not alone.” – Ejiro Amos Tafiri
Top Competitors
Moofa Designs
Moofa Designs is a haute couture and ready-to-wear brand in Nigeria that creates timeless and functional pieces for women. Their outfits are designed for the modern woman who enjoys bold, contemporary and edgy pieces that provide directional styling and structure to her wardrobe.
The fashion label is owned by Fashola Olayinka, a fashion enthusiast who started her sojourn into fashion very early.
Wana Sambo
Wana Sambo is an award-winning ready-to-wear womenswear brand which was officially launched in 2010. The outfits in the brand are inspired greatly by the African culture and heritage and they are a fusion of traditional and western influences.
The eponymous brand is owned by Wana Sambo who is inspired by the most inexplicable sources.
CLAN RTW
CLAN RTW is a global fashion brand, that comes with a fresh, irreverent style for edgy, style-conscious male and females. The brand has also been noted for streamlined, cleaned and colour oriented design choices to pick from for any workaholic lifestyle you’re in.
Target Audience And Pricing
At the Ejiro Amos Tafiri brand, some of their services include a ready-to-wear line with superior quality and unique and carefully crafted garments to give a sense of modernity and modesty; as well as a more affordable range of clothing from the diffusion line.
The brand also offers bespoke services, where clients can request specially for custom-made outfits. For her Park Well video, Tiwa Savage rocked a custom-made golden dress from the brand and it was breathtaking.
Also, celebrities such as award-winning actress Joke Silva rock pieces from their diffusion line. Their outfits range from 7,000 Naira to about 130,000 naira, which caters to all women in different social strata.
Despite the unique cuts and designs, we think the Ejiro Amos Tafiri brand is made affordable to cater to the modern woman.
