Not Getting Enough Clients? Here’s How To Create Brand Awareness For Your Fashion Brand

What’s the use of a business if no one knows it exists? Every business, whether on a large scale or small scale, needs to let people know it exists to be able to make sales and grow.

Every business needs to know how to create awareness of its existence to the public so it can get clients and grow constantly.

Imran Amed, the founder and CEO of The Business of Fashion, shared in this YouTube video ways you can create brand awareness and build a communication and marketing strategy for your brand.

What is Brand Awareness?

Brand awareness is the extent to which your customers/target market are familiar with your brand and are able to recognise it under different circumstances.

Steps to Creating Brand Awareness 

There are 3 major elements in creating brand awareness: Target Customer, Brand Story and Marketing Mix.

1. Target Customer:

This deals with the question of who you are designing for, and it is one of the most important elements of building a successful fashion brand. The more you know your target customer the more you know about how you can meet their needs.

You have to understand what their lifestyle is like, where they live, where they work, what’s important to them. If you don’t know these things then you can’t design for them. When you understand these things you can effectively create awareness about your brand.

2. Brand Story:

A brand story is the story people will talk about when they think about your brand. It is what the press, buyers and consumers will say about your brand. You should ask yourself, “how do I get my story in front of a consumer and how do I make my brand resonate with them?”

A brand story should be easily understandable by people. It should really convey who you are, what you’re doing/providing to your customers, why it is unique and why it matters.

3. Marketing Mix:

The marketing mix is made up of 4 P’s which work together and must be in alignment with each other. It is a set of tools which allows you to craft a clear marketing direction to tell your story. They help you achieve your objectives both online and offline.

As a designer and creative director of your business, you’re going to oversee multiple elements of the marketing mix so you need to be on top of it.

The price for entry into the fashion industry is having a well-designed high quality product – Imran Amed.

The 4 P’s

  • Product: This is the tangible/physical product or service you offer. It might be that you’re known for footwear, cocktail dresses, active wear or any other thing. You really need to be specific about what it is you’re selling.
  • Price: As many young designers assume, you do not need to operate at the luxury end of the market. You might find that pricing your product at a more accessible price point gives you a bigger market opportunity. Pricing affects the materials you can use, the places you can sell etc. It effectively positions you in the market and helps you understand who the adjacent brand that you’re competing with are.
  • Place: This deals with where you distribute and sell your products. Whatever the product you’re selling, there are going be places where your product naturally sits, certain places where your target market naturally shops and so on. You have to ensure that your product is available where your target market shops and at a place which is consistent with the positioning of your product from a price stand point.
  • Promotion: How do you promote your product? Of your trying to reach a certain type of customer, she’s going to have certain kinds of boutiques that she interacts with on social media which will help to promote your product.

Promotional Techniques 

Under promotion, you need to understand the ways in which you can promote your brand. There are 2 major ways promotion is done: Adevertising and PR.

Advertising: As a young brand, you will most likely not need to spend too much money on advertising. With the advent of new media/social media marketing, designers can create awareness about their brand at an affordable price. 

Social media advertising is very powerful and you do not have to be on all of them to effectively create awareness for your brand.

You, as a designer, should be on some social media platforms and also have a website. When someone hears about your brand and checks for it on Google, they should see content that you have put online. You should have control over your social media and portray your brand how you want it to be portrayed.

Your website doesn’t have to be complicated, you can make a simple website for your brand where you can showcase your products and make make it clear what it is exactly that you’re offering the market. It should also have something that enables you to participate in conversations about your brand and about fashion.

All of your online content should spark an emotional reaction in your target market and make them feel impacted or moved in one way or the other. This gets people to share and it a more powerful and efficient way to use in building your social media following.

Public Relations (PR): This is another way you can use to define and build your brand. There are many different channels in PR; long lead publications like magazines, short lead publications like newspapers and online publications like websites. All these platforms work differently in terms of engagement.

Some people engage a PR or communication company but in the early days you can handle it yourself, just focus on building relationships with the press, especially those that have taken an interest in your product and genuinely like it.

Creating brand awareness for your brand is very important. Follow the above steps and watch your brand get into the limelight.

You should also read our article on writing the perfect business plan for your fashion brand.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Related Topics

Subscribe

Get timely fashion business insights that will help you build your brand.

You May Also Like
64 comments

  1. Zahrajte si v novém online casinu Pelican CZ a
    vyhrajte svou vysněnou odměnu. Čekají zde na vás ty nejlepší casino hry a fantastické bonusy v podobě peněz!

  2. Hello just wanted to give you a brief heads up and let you
    know a few of the pictures aren’t loading correctly.
    I’m not sure why but I think its a linking issue. I’ve tried it in two different internet browsers and both show the same
    results.

  3. Unquestionably believe that which you said.
    Your favourite reason appeared to be at the
    net the simplest factor to take note of. I say to you, I
    certainly get annoyed even as people think about concerns that they just don’t recognize about.
    You managed to hit the nail upon the top and also defined out the entire thing
    without having side-effects , folks can take a signal. Will likely be
    back to get more. Thank you

  5. You could definitely see your enthusiasm in the article you write.
    The world hopes for even more passionate writers like you
    who aren’t afraid to say how they believe. Always follow your heart.

  6. I do consider all of the concepts you’ve presented
    for your post. They are really convincing and will certainly work.
    Nonetheless, the posts are very quick for starters.
    May you please extend them a little from next time?
    Thank you for the post.

  7. What’s up i am kavin, its my first occasion to commenting anyplace,
    when i read this paragraph i thought i could also create
    comment due to this brilliant article.

  10. It’s remarkable to pay a visit this web site and reading the views
    of all mates concerning this post, while I am also keen of getting knowledge.

  13. Hello my family member! I wish to say that this article is amazing, great written and come with almost all vital infos. I would like to peer more posts like this .
    It’s going to be ending of mine day, but before ending I am reading this fantastic paragraph to increase my knowledge.

  15. Thanks for some other excellent post. Where else
    may just anybody get that kind of info in such a perfect means of
    writing? I have a presentation next week, and I am at the
    look for such info.

  16. Hi! Do you know if they make any plugins to help with
    Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good success.
    If you know of any please share. Cheers!

  17. I have been exploring for a little bit for any high-quality articles or blog posts on this sort of
    house . Exploring in Yahoo I ultimately stumbled upon this website.
    Studying this info So i’m happy to exhibit
    that I have an incredibly just right uncanny feeling I came upon just
    what I needed. I such a lot definitely will make sure to do not
    fail to remember this web site and give it a glance on a constant basis.

  18. That is a really good tip especially to those new
    to the blogosphere. Brief but very precise info… Thanks for sharing this one.

    A must read article!

  21. Heya i am for the primary time here. I came across this board and I to find It truly helpful & it helped me out
    much. I’m hoping to offer something back and aid others like you
    aided me.

  23. We’re a group of volunteers and opening a new scheme in our community.
    Your web site provided us with useful information to
    work on. You’ve performed a formidable task and our entire neighborhood can be grateful to you.

    My page … 사설토토

  24. What’s up to all, how is everything, I think every
    one is getting more from this website, and your views are good in support of new people.

  25. Thank you a bunch for sharing this with all of us you really recognise
    what you are speaking approximately! Bookmarked.
    Kindly additionally visit my web site =). We can have a hyperlink exchange arrangement between us

    Here is my webpage :: 먹튀검증

  26. Wonderful blog! Do you have any hints for aspiring writers?
    I’m planning to start my own website soon but I’m
    a little lost on everything. Would you suggest starting with a free platform
    like WordPress or go for a paid option? There are so many choices out there that I’m completely confused
    .. Any suggestions? Kudos!

  27. Hi there! Someone in my Myspace group shared this website with us so I came to look it over.
    I’m definitely loving the information. I’m bookmarking and will be tweeting this to
    my followers! Superb blog and terrific design and style.

    Feel free to visit my page … 동대문홈타이

  29. Right here is the right blog for anyone who really wants to understand
    this topic. You know a whole lot its almost tough to argue with you
    (not that I actually will need to…HaHa). You certainly put a fresh spin on a topic which has
    been written about for ages. Great stuff, just excellent!

    Feel free to visit my web-site 대구스웨디시

  31. This design is steller! You certainly know how to keep a reader amused.
    Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Excellent
    job. I really enjoyed what you had to say, and more
    than that, how you presented it. Too cool!

    my blog :: 원주1인샵

  32. I have been exploring for a little for any high-quality
    articles or weblog posts on this kind of area . Exploring in Yahoo I finally stumbled upon this
    site. Reading this information So i’m happy to exhibit that
    I’ve a very excellent uncanny feeling I found out just what I needed.
    I most undoubtedly will make sure to do not put out
    of your mind this web site and provides it a glance regularly.

    Stop by my web page :: 창원1인샵

  36. Do you mind if I quote a couple of your articles as long as I provide credit and
    sources back to your webpage? My blog is in the exact same area of interest as yours and my users would really benefit from some of the information you provide here.

    Please let me know if this alright with you. Thanks a lot!

    Take a look at my website: 강동1인샵 (Loretta)

  39. hello there and thank you for your information –
    I have definitely picked up something new from right here.
    I did however expertise some technical issues using
    this web site, since I experienced to reload the web
    site lots of times previous to I could get it
    to load properly. I had been wondering if your web hosting is
    OK? Not that I’m complaining, but slow loading
    instances times will often affect your placement in google and
    can damage your high quality score if ads and marketing with
    Adwords. Well I am adding this RSS to my e-mail and could look out for much more of your respective interesting content.
    Make sure you update this again very soon.

    Feel free to surf to my blog: 용인스웨디시

  40. Great article! This is the kind of information that are supposed to be shared around the net.
    Disgrace on Google for now not positioning this post upper!

    Come on over and seek advice from my web site . Thank you =)

    Also visit my website; 치평동마사지

  41. I do not know if it’s just me or if everybody else encountering problems with your blog.
    It seems like some of the text in your content are
    running off the screen. Can somebody else please
    provide feedback and let me know if this is happening to them
    too? This might be a issue with my web browser because I’ve had this happen before.
    Kudos 0mniartist asmr

  44. Howdy just wanted to give you a quick heads up.
    The text in your post seem to be running off the
    screen in Chrome. I’m not sure if this is a format issue or something to do with internet browser compatibility but I figured I’d
    post to let you know. The design and style look great though!
    Hope you get the issue resolved soon. Many thanks

    Have a look at my website; 사당출장마사지

  45. Hey are using WordPress for your blog platform? I’m new to the blog world but I’m trying
    to get started and set up my own. Do you require any coding knowledge to make your own blog?
    Any help would be really appreciated!

    Feel free to surf to my webpage :: 부천1인샵

  50. Today, while I was at work, my sister stole my iphone and tested to see if it can survive a twenty five foot drop, just so she can be a youtube sensation. My apple ipad is now destroyed and she has 83 views.

    I know this is completely off topic but I had to share it with someone!

    Here is my website: 성북마사지

  53. I do consider all the ideas you have introduced in your post.

    They are very convincing and will certainly work.
    Nonetheless, the posts are too quick for starters.
    May you please extend them a little from subsequent
    time? Thank you for the post.

    my blog post :: 대구1인샵

  60. Today, I went to the beach with my kids. I found a sea shell
    and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell
    to her ear and screamed. There was a hermit crab inside and
    it pinched her ear. She never wants to go back! LoL I know this is completely off topic but I
    had to tell someone!

    my web page … 유성센슈얼

  62. This is the perfect blog for anybody who wants
    to understand this topic. You realize a whole lot
    its almost hard to argue with you (not that I actually would want to…HaHa).
    You definitely put a fresh spin on a topic that
    has been discussed for a long time. Great stuff, just great!

    my web page: 김포출장마사지

Leave a Reply

Your email address will not be published. Required fields are marked *