The world of fashion is a vast and exciting one and every new week something new happens in the fashion industry. This week in fashion news from around the world, Victoria’s Secret is planning to bring back its fashion show, Regina Daniels launched her fashion label and more.
Nike Jerseys for Barca Receives Criticism
Users have taken to criticise the kit Nike made for the Barca football team. The kit features striped blue and red jerseys and split coloured shorts with one blue and one red leg each.
While most users had no issues with the jerseys, they did have issues with the shorts. Many felt they should have been in one colour rather than split-coloured. The shorts were likened to an outfit fit for a clown by many and users expressed surprise that team Barca accepted the design.
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Victoria’s Secret Planning to Return to the Runway
On Monday, lingerie brand, Victoria’s Secret revealed that it is planning to one day return to the runway. It plans to bring back its iconic fashion show, but this time inmore culturally relevant way.
The iconic fashion show ran for nearly 20 years with Victoria’s Secret Angels parading their bedazzled and lazy underwear. The last show, however, happened in 2018, and with the lowest ratings the show has ever seen. Now, with the brand becoming a separate entity from its parent L Brands next month, it is changing its story.
“We have historically had a very significant amount of our marketing spend that was around the fashion show, and we saved that money in the last two years,” said Martin Waters, Victoria’s Secret CEO, during a virtual presentation. “Our intent is to get back into the fashion show business.”
He also added that the brand is in no hurry to announce when that will be or how it will be but stating that they “will redefine it in a way that’s culturally relevant in the coming years.” In a shift towards this, Victoria’s Secret has incorporated more plus-sized mannequins into its stores.
Olympic Teams Set to Display Fashion at Tokyo 2020
With the opening night for Tokyo 2020 happening Friday, July 23, Olympians from around the world are set to flaunt their various outfits for the Olympics. Having waited a year for the Olympics due to the coronavirus pandemic, the teams are off and ready for us.
This year, the Czech Republic will flaunt their usual indigo block-print design with matching fans and Israel’s athletes have see-through nylon jackets with huge pockets. Australia is offering its athlestes a sand-colored blazer lined with the names of the country’s 320 Olympic gold medalists.
Some other teams, however, are going for famous designer brands to fix up their outfits. Emporio Armani will embellish Italy’s tracksuit with a reinterpretation of Japan’s rising sun in the colours of the Italian flag: red, green and white; Liberia is set to wear kits made by Telfar Clemens; for the closing Ceremony, Canada teamed up with Levi’s to produce a denim ‘Canadian tuxedo’ jacket designed with Japanese street-style graffiti to be worn with white denim pants; team USA is sticking with Ralph Lauren for a navy blazer, blue-and-white striped T-shirt and belt, over slim blue denim pants.
Giving some insight into the team USA uniforms, the designer revealed that they designed the outfits for maximum comfort. The uniforms are lightweight and fitted with a special RL COOLING technology for the Olympic and Paralympic flag bearers. This will help keep heat away from the athletes’ bodies.
As the Olympics progresses, we are sure to see more fashion displayed.
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Regina Daniels Launches Clothing Line
On July 18, 2021, Regina Daniels officially launched her clothing line, Regina Daniels Fashion. She first announced the news in May 2021 on her Instagram page with a caption urging those that love her style to watch out for it.
“Hello fam….. sorry I have been off for a while but it’s because your girl is cooking something beautiful for you all. Expect the Regina Daniels fashion coming your way 🔜… You like what I wear? RD fashion coming soon…”
The actress, in an interview with Kemi Olunloyo, revealed that she has always liked fashion since she was a child. Now she has taken that passion to the next level by launching her fashion brand to show her style. The clothing line is targeted at men, women, and children.
Tiffany’s Not Your Mother’s Tiffany Campaign Receives High Criticism
The new Not Your Mother’s Tiffany campaign by luxury jewellery brand Tiffany&Co has been met with strong criticism from older customers. The campaign features women in their 20s striking a pose and wearing a piece of Tiffany jewellery. Each stares straight at the camera and has a NOT YOUR MOTHER’S TIFFANY caption boldly written beside their image.
The campaign was designed by LVMH to catch the younger generation. Although it looks good and inviting, the older generation does not quite like it. The campaign has been described by users on social media as “disrespectful”, “horrible” and “vulgar”, amongst others. Asides from its older customers, some younger customers were not pleased with the advert.
“This sounds offensive…at sooo many levels,” chipped one Instagram user. “Am I not good enough? Am I too embarrassing? Too old? My values and thoughts too stupid and dumb?” another asked. “Is everyone better than me because I gave birth? Or is it just all old women are not worth it and embarrassing?”.
Although the campaign is receiving negative feedback, it is sure to strike a chord in the hearts of many others.
Check Out: How To Connect Emotionally With Your Audience And Increase Their Engagement With Your Fashion Brand On TikTok
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