Every fashion entrepreneur, at one point or the other, has tried their hands on fashion marketing. As a fashion entrepreneur, your fashion marketing strategy will affect every area of your business and so you must pay special attention to it. I mean, without customers, how can your fashion brand solve problems?
If, however, you find that your current marketing efforts aren’t pulling in the desired results, don’t worry, there’s always room for improvement. Here are 5 ways to improve your fashion marketing strategy.
5 Powerful Strategies To Put In Your Fashion Marketing Mix
1. Work on Your Website – It’s an important marketing tool
Your website is one of your most important and powerful marketing tools. It tells the story of your brand and provides useful information to your target market. In this digital age we live in, you should never neglect it.
Some of the most important elements your website should contain include your story, missions and goals and testimonial and reviews from past and present clients. It should also be fully optimised for various devices, load fast and be easy to browse through. And since fashion is visual, it must have high-quality images on it. Also, it should contain valuable information for your target audience.
One of the best ways to have valuable content on your site is to include a blog on it. Let your customers find everything they need all in one place. From information on how to use your fashion products to styling tips and fashion trends, you can create content for them all on your blog. This makes your website a one-stop shop for all things related to your brand and the fashion industry so your customers can spend as much time as possible on it.
2. Invest in SEO
Search Engine Optimisation (SEO) is the key to getting your fashion marketing campaign noticed. It is the reason your target audience will find you when they search for products you sell. It involves using the right keywords in your website that your target market is searching for and building backlinks in your website. This optimisation should cut across your website and social media marketing.
By investing your time and money in an SEO strategy, you are making your business organically visible to potential clients online. The more organically visible your brand is online, the more interest you will get from your target audience.
However, you must remember that SEO is a gradual process. You might not see significant results from your SEO strategy for the first few months but just keep at it. Eventually, all your efforts will pay off. Remember that the faster you start taking the first steps, the quicker you will see the results.
3. Adopt Retargeting
Only about 2% of leads convert the first time they visit your website. Most of the time, they come, check out a few things and leave to finalise their decision. By using your site as a source of valuable content for them, you have already planted in them the realisation of their need for your products. Surely, you don’t want to waste all of this effort and that is where retargeting comes in.
With retargeting, you can easily keep your brand as top-of-mind of all your leads. Retargeting puts your ads in front of potential clients, who have shown interest in your products, even after they have left your website. This looks something like having your ads pop up on other websites advertising the products they like to them. Basically, it serves as a reminder of what they saw on your website.
For example, I looked up bags on Elvis and Kresse‘s website and left the site without purchasing anything. Afterwards, on almost every website I visited, I saw ads about the bags on their website and it kept their memory fresh in my mind. Every fashion entrepreneur needs to try this out.
Retargeting is available on Facebook, Instagram, and Google Ads.
4. Explore Paid Ads for marketing
Paid ads are a lifesaver for many fashion brands. They open up your brand to a much wider audience than if you had tried marketing yourself. They are an excellent way to generate a large number of new prospects. To generate traffic to your website quickly, you can try Google ads. It is easy-to-use and cost-effective, opening your brand up to your nice audience.
Paid ads are all about fixing a budget, setting the right keywords selecting your target audience, and going for it. They are also highly effective for fashion brands. Asides from Google Ads, Facebook
5. Improve on Your Video Content
Fashion is highly visual. Every fashion lover wants to see high-quality images and videos of the items they want to purchase. In fact, studies show that more than 50% of consumers want to see more video content from a brand they support.
With videos, you can put important information in an entertaining fashion. This makes their experience with your brand much better. With videos also, you can educate and show your customers the best ways to use your fashion products. Your videos can be a straight video or a collection of photos and music to make a video clip.
Videos are also highly shareable on social media and easy to engage with. This combination can greatly increase your social media marketing.
Which strategy can you immediately implement for your fashion brand? Do share with us in the comments.