The fashion industry is a broad one, and so is its vocabulary. Many times, fashion entrepreneurs get overly familiar with some words or do not use them as they should because they do not know the right way to.
Our Commonly Misused Fashion Words column was birthed to correct the wrong notion people might have of certain fashion words or techniques. Let’s begin with today’s words!
Cut (of a garment)
The cut of a garment refers to the style and shape of a garment and how it hangs on the body. It is directly influenced by the fabric pieces used to design it.
The position of the grainline of the fabric is quite important too. The cut of a dress is totally different from that of a jacket. And, a cut from Ankara can not be compared to that of an Asọ oké.
Avant-garde defines new and innovative styles or methods in fashion or art. For example, if a fashion label chooses to start making crochet corsets, that hasn’t been done before, that style is avant-garde. This fashion can be traced back to the 1920s, yes, that far back, innovations definitely didn’t start today.
Japanese designers, Yohji Yamamoto, Rei Kawakubo and Junja Watanabe are three designers whose designs have stood out as avante-garde.
Vogue is the popular trend at a given time. Its origin can be traced back to the late 16th century when it was adopted from the Italian word “voga” which means row or fashion. Now, it is used to describe trending styles and concepts.
Vogue means trendingTope
It is no surprise that the Vogue brand chose this name, as it describes what they do – address, influence or inspire fashion trends.
How These Terms Are Used
Avant-garde is an approach to fashion that starts from the mind. You must be willing to do something differently. Avant-garde should not be tagged weird or different, that’s what it was meant to be.
Vogue is an excellent synonym for hot or trending. Using it as you should gives off an air of professionalism, exposure and sophistication.
The cut of a garment is not just about the style of the cloth, not just droptail, for example. It includes the shape and the silhouette and is affected by the fabric.
There you go, 3 fashion words that are commonly misused amongst fashion designers. If you learnt something new, let us know in the comments section below.