The fashion industry takes new twists and turns each week, moving to better itself in every way. This week, Levi’s and Naomi Osaka released a fashion collection using upcycled denim, Vogue Singapore jumps into NFTs and more.
Levi’s And Naomi Osaka Collaborate On New Fashion Collection
On Tuesday, Levi’s in collaboration with tennis star, Naomi Osaka released a new collection. The star worked closely with the team at Levi’s to bring to life a collection that pays homage to her style and Japanese heritage. The collaboration also promotes sustainability.
You can speak with a professional about positioning your fashion business for growth by booking a free fashion business management session with a Mauvelli expert here.
Made up of vintage and upcycled denim, the collection contains 4 distinct pieces; the denim kimono, lace-up short, crystal fringe short, and trucker bustier top. The denim kimono gives a nod to her Japanese heritage while the crystal fringe shorts are crystal-embellished classic Levi’s shorts. The bustier jacket stands as a hybrid between a classic bustier top and a trucker jacket.
“I always loved wearing kimonos when I was a kid. So, to be able to do it in denim felt really different and a bit unexpected,” Osaka said in a press release. “The sustainability aspect was super important to me. And I love that every piece in the collection has been recycled or repurposed from old stock,” she added.
Each piece is now available in Levi’s stores and via the Levi’s’ app.
Vogue Singapore Tokenises Magazine Covers
Vogue Singapore has jumped on the non-fungible token (NFT) bandwagon with 2 new magazine covers. The front cover of its September issue features a QR code that will allow readers to sign up for an auction of two “virtual-only covers”. They are available for purchase as one-of-one NFTs.
One of the covers titled “Triumphant Awakening”, by 3D artist Chad Knight, features a gold statuette standing in front of a blue planet encircled by a rising and setting sun. According to a company statement, this cover was inspired by Vogue‘s global theme of “New Beginnings” which links all 27 global editions in September.
The second cover, titled “The RenaiXance Rising”, showcases an avatar wearing a majestic and billowing gown inspired by Singaporean and Malay culture. The token contains a programmable non-fungible token that changes its background all day long depending on the time in Singapore. It was designed by digital fashion house The Fabricant in partnership with Singaporean artist Shavonne Wong
Alongside the two digital covers, Vogue Singapore will also drop an additional 15 fashioned-focused one-of-one NFTs. The collection will feature the “Flame Dress” NFT that can be ported and used in the Altava fashion gaming app. The winning bidder will also receive a digital certificate of authenticity, along with sketches of the NFT dress designed by creative director Olivier Rousteing.
Rihanna’s Savage x Fenty Vol. 3 Fashion Show Streams in September
For the third year in a row, Rihanna is set to air her Savage x Fenty fashion show. This Vol. 3 of the fashion show will air on September 24 on Amazon Prime.
Over the years, the artist has created unconventional shows that feature live music, diverse casting, and interactive elements. All of these have made her shows on-of-a-kind and something fans look forward to. This year, the show will reportedly follow suit and will feature an “all-star lineup of models, actors, performers and more”.
In a short video on Instagram announcing the show, Rihanna is seen modelling some of the pieces. They include a royal blue metallic halter onesie and a black mesh bodysuit. Rihanna is also credited as an executive producer and creative director of Vol. 3.
Farfetch Launches Pre-Order Service To Minimise Fashion Waste
Luxury online retailer, Farfetch UK has announced the launch of its new pre-order service which will allow customers to order from designers ahead of time. The service will launch with brands like Balenciaga, Khaite, Off-White, Dolce and Gabbana and Oscar de la Renta.
“When we think about what this will evolve into for the longer term, we really think of it as an industry solution, for us to be able to offer a way in which to create a more conscious way of shopping so that our brands can better match supply with real consumer demand,” said Jamie Freed global vice president of Farfetch’s private client division.
The idea, in the long run, is for the service to be used pre-production, which will allow brands to minimise waste by creating exactly as much as people want. Every month, the brand will make available new styles for pre-order and have them shipped to customers about four weeks after purchase. The aim of this is to help brands manage their inventory and minimise waste in the fashion industry.
Gap Inc. Buys 3D Avatar Company, Drapr To Help Customers Try On Clothes Virtually
Gap Inc. has acquired Drapr, a 3D avatar and e-commerce startup that allows customers to try on clothing virtually. The technology by Drapr allows customers to create accurate 3D avatars of themselves, which they can dress in clothes they want. This way, customers can judge how the clothing could look and fit on their own body before clicking the “buy” button.
“Fit is the number one point of friction for customers and, through their advanced 3D technology, Drapr has shown it can help shoppers efficiently find the size and fit they need. We plan to leverage Drapr to help Gap Inc. improve the fit experience for our customers and accelerate our ongoing digital transformation,” said Sally Gilligan, chief growth transformation officer at Gap Inc.
The deal was made by Gap Inc’s Strategic Growth Office, led by Gilligan. This is a unit of the company charged with thinking beyond its core business to meet the consumer and industry demands of the future.
Remember, you can speak with a professional about positioning your fashion business for growth by booking a free fashion business management session with a Mauvelli expert here.
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