This week came with a bang and lots of exciting news in the fashion industry. This week, Megan Fox released her first-ever fashion collection with Boohoo, Hyundai Motors launched a fashion collection from repurposed vehicle materials and more.
CFDA, Saks Fifth Avenue, and Nordstrom Support Emerging Designers
The Council of Fashion Designers of America (CFDA) has partnered with key retailers to support the finalists of the CFDA/Vogue Fashion Fund and other emerging designers. These retailers include Nordstrom and Saks Fifth Avenue.
From October 13 through November 15, Nordstrom will host an in-store installation in their New York City flagship. This will provide this year’s 10 Fashion Fund finalists with exposure to their customers and the opportunity to work with a large-scale brick-and-mortar retailer. The retailer will also provide digital support and amplification opportunities through their channels.
Saks Fifth Avenue is supporting emerging designers and promoting 8 new fashion talents through their accelerator program, ‘The New Wave’. These designers include CFDA/Vogue Fashion Fund finalist LaQuan Smith and alumni Alejandra Alonso Rojas and Reese Cooper, as well as ASHYA, A.W.A.K.E. Mode, BruceGlen, Busayo and Kimberly Goldson. It will offer a boot camp, mentorship and entrepreneurial workshops to gain skills and insights needed to scale their businesses in the industry. Each brand is also eligible to receive a $10,000 grant to support their business operations and growth, as well as dedicated marketing support from Saks.
Hyundai Motors Launches Fashion Collection from Repurposed Vehicle Materials
Hyundai Motor has launched the third annual iteration of “Re:Style,” an upcycling fashion project that uses discarded vehicle materials to make wearable fashion. The company partnered with L’Eclaireur and Boontheshop to introduce 12 fashion items in Seoul and Paris.
“With the third annual celebration of Re:Style this year, Hyundai Motor Company continues its dedication to facilitating the ‘progress for humanity,’ its brand vision and objective,” said Thomas Schemera, Global Chief Marketing Officer and Head of the Customer Experience Division of Hyundai Motor Company. “We are stepping up our collaborations steadily with various industries around the world to usher in a sustainable future. The Re:Style 2021 is one of them, and we hope this project serves as a focal point for young consumers worldwide to understand the impact of manufacturing leftover materials on our shared environment and how we can creatively and practically reutilize them.”
The 12 fashion items are on sale in limited quantities and comprise jackets, sweatshirts, zip-up hoodies, short pants and long pants. Leftover vehicle manufacture materials such as airbags and seatbelts make up a big part of the collection. Eco-friendly materials such as Bio PET and recycled fibres were also used to enhance wearability and make the collection more sustainable.
Proceeds from the sales of this collection will go to various sustainable projects by Hyundai Motor.
Lagos to Host Nigerian Sportswear Fashion Show
From November 24 through 28, Lagos will hold a fashion show to showcase Nigeria’s growing sportswear industry. The 5-day event is set to hold at the Teslim Balogun Stadium and will showcase sports wears and kits as daily outfits that can be used for different occasions, outside of sporting activities.
Supported by Lagos State Sports Council and Nigeria Supporters Club, the event is geared towards celebrating the art and culture of clothing and creating a sports tourism industry in Nigeria. Lisa Inaku, the convener of the Sports Fashion Show explained that the event, which is the first in Africa, would attract local and foreign participation.
“The sports fashion show is all about promoting and creating awareness of the beauty of taking part in sports through the display of different designs of sports wears and accessories. These days, people wear Jerseys on jeans and also on locally made fabrics like Ankara. People wear canvas on them and they look good when used at different occasions,” she said. “The fashion show will involve known, upcoming and unknown designers. The event will in its entirety encompass exhibition section, music and catwalk by models in sports wears,” she added.
Megan Fox to launch fashion line with Boohoo
American actress, Megan Fox is teaming up with e-tailer Boohoo to launch an autumn collection. Working alongside her stylist, the collection consists of more than 40 different styles including a retro padded-shoulder blazer dress, a zebra print trench coat and a varsity jacket.
“I am so excited to announce my first-ever fashion collaboration with Boohoo! I feel like I’ve really come into my own over the past few years, especially when it comes to my personal style and this collection reflects exactly that,” said Megan Fox in an official statement. “I’ve always wanted to have my own collection and boohoo really gave Maeve and I the freedom to express ourselves.”
Megan Fox who became popular for her role in ‘Jennifer’s Body’, explained that the collection was inspired by her personal styles. According to her, she “wanted some pieces that were sexy and workable for both day and night.” The collection will be photographed by Felisha Tolentino, notable for her work with Forever 21 and Urban Decay and contains sizes ranging from 2 through 24.
REVOLVE and Recover Partner to Launch Sustainable Denim Collection with Lovers and Friends
Fashion e-tailer Revolve has partnered with recycled cotton producer, Recover to create a sustainable denim collection as part of its own brand Lovers and Friends. The line will feature 14 different styles of jeans, each designed with a minimum of 15 per cent Recover recycled cotton fibre created using post-consumer denim.
According to Recover, this material innovation replaces the need for cotton cultivation, which in return reduces wastewater, limits the use of dyes and decreases textile landfill waste. Pieces in the collection have a QR code located on their tags. Once scanned, buyers receive more information on the environmental savings that the product provides, comparing the likes of water usage to day-to-day activities, such as taking a shower.
“It is great to launch this sustainable collection today with such an iconic American brand and denim product,” said Alfredo Ferre, Recover’s CEO. “By incorporating Recover’s lowest-impact, highest-quality recycled fibre into the Lovers and Friends denim line we have created a strong collaboration that is helping to bring sustainable fashion closer to the consumer. Recover aims to scale its recycled cotton fibre production to help more brands meet their sustainability goals and achieve circular fashion for all.”
Recover has previously supplied its sustainable material alternative to the likes of Wrangler, H&M Group, The North Face and G-Star. It also recently partnered with fast-fashion retailer Primark on a sustainable leisurewear collection, bringing its cotton fibre innovation into a more affordable price margin for wider reach.