Pine Kazi has been announced as the winner of the first Fashionomics Africa contest. The contest was organized in collaboration with Parsons School of Design, United Nations Environment Programme and Ellen MacArthur Foundation’s ‘Make Fashion Circular’.
As the winner, Pine Kazi has secured $2,000 as well as mentorship from Parson’s school of design and networking support from the competition’s co-organizers.
The fashion startup is a sustainable fashion brand that creates fashionable footwear from pineapple leaves and recycled rubber. According to the judges at the competition, “The upper of the shoe is made from pineapple textile, while the inside is lined with organic cotton. The sole is made from sisal plant fibre, fitted with recycled tyre underneath.”
The Kenyan brand is co-founded by Olivia Okinyi, Angela Musyoka and Mike Lang. Reacting to the win, Okinyi said, “Pine Kazi is greatly humbled to be the winners of the first Fashionomics Africa contest in Africa. This is indeed an honour to the Kenyan people and the African continent at large,”
About 110 startups took part in the competition and 3 were selected as finalists. They are Pine Kazi; CiiE Luxuries, an eco-friendly accessories business based in Abuja, Nigeria; and clothing brand Labake Lagos. CiiE Luxuries and Labake Lagos are both Nigerian brands.