Mauvelli
  • Business Insights
  • Opinion Interviews
  • FashionTech
  • Contact
  • Business Insights
  • Opinion Interviews
  • FashionTech
  • Contact
1K Likes
0 Followers
1K Followers
Book Free Fashion Business Coaching Session
Mauvelli
Mauvelli
  • Business Insights
  • Opinion Interviews
  • FashionTech
  • Contact
  • Fashion
  • Trending

Just Like Fisayo Longe, Here’s How You Can Take Action Against Illegal Design Replication

  • January 15, 2021
  • Mauvelli
Total
0
Shares
0
0
0

​

As a creative in any industry, the moment your design or concept is out there for the world to see and admire, there would always be a slim chance that another brand would try to copy it illegally. Whether with local or international brands, there are numerous times the design or concept of a fashion brand has gotten stolen by another brand.

Fisayo Longe, the creative director and owner of Kai Collective once called out a California-based brand, SheIn in the past for selling a skirt which was originally designed by her company. So, is there any protection for fashion creative designs? And what steps can fashion entrepreneurs take to prevent these things from happening?

About Intellectual Property Rights 

In the fashion industry, intellectual property rights is the ability to claim ownership over the property created by one’s intellect. And the three types which are relevant to fashion entrepreneurs in Nigeria are copyright, trademark and patent.

The Alexis dress by Melodia which gained a lot of buzz last week was recreated and sold by another designer, and this is an example of one of the dangers fashion entrepreneurs face. While some users condemned the designer for stealing the design concept, other users were cool with the idea.

If Kylie Jenner replicated this look, y’all will write dissertations on how she has a history of stealing & not crediting BW but look at you replicating somebody else’s style and putting up size charts for others to order. This is the Nigeria y’all are waiting for leaders to fix. https://t.co/JErea501HD — Chidinma (@ChidinmaNnoli_) January 9, 2021

From research, we have found out that brands who replicate designs from other fashion brands sell their designs at a much cheaper price which then attracts customers. Other times, the brands do so in a bid to get the acclaimed buzz which the original designer got. 

This is really nice! I do not understand why people are bullying her tho, I mean we all save styles and give to tailors to sew for us. What’s the big deal all about? For the records, I’m going to recreate as well✌️make e choke wella🥵 I come in peace 🥰 https://t.co/8FYVqNApQd — official_demmy💡💡 (@official_demmy) January 9, 2021

So, what can designers do to avoid all these from happening?

According to a corporate and commercial lawyer in Nigeria, fashion entrepreneurs in the industry have not fully harnessed the protection of the Intellectual Property Rights law. The fashion industry should be more like the entertainment sector, where artists, songwriters and many more, can easily sue due to infringement on any of these rights.

Although there are no specific laws for the fashion industry, some provisions such as the rights in Intellectual Property can still be beneficial to fashion entrepreneurs.

Read More: Corporate and Commercial Lawyer, Oluwatosin Adegbesan, Shares On Intellectual Property Rights And Fashion Law In Nigeria

We understand that the creative process of a fashion entrepreneur is one that is intense, and that is one of the major reasons why products of such processes should be guarded.

Protecting your rights as a fashion designer should be just as important as running your business, as you wouldn’t want a copycat to enjoy the benefits and advantages that comes with the designs and concepts you created. ​

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Mauvelli

Subscribe

Get timely fashion business insights that will help you build your brand.

You May Also Like
View Post
  • Fashion Business
  • Insiders
  • Trending

How to Write Content That Inspires People To Act in 3 Steps

  • Adenike Adebowale
  • January 28, 2022
The Verge accelerator for writers
View Post
  • Services
  • Trending

Learn Highly-Paid Writing Skills – Become an insanely good Copy and Content Writer in The Verge Accelerator

  • Mauvelli
  • January 26, 2022
SWOT Analysis
View Post
  • Fashion
  • Fashion Business
  • Trending

How To Conduct A SWOT Analysis For Your Fashion Business For Better Business Decision Making

  • Iyinoluwa Oludiya
  • November 16, 2021
View Post
  • Fashion
  • Trending

Yeezy Apparel’s Unusual $950,000 Fine, The Sensational CFDA Awards and More in The Global Fashion Roundup

  • Mauvelli
  • November 13, 2021
Is Mauvelli going out of business?
View Post
  • Fashion
  • Fashion Business

Is Mauvelli Going Out Of Business? – Editorial

  • Adenike Adebowale
  • November 11, 2021
View Post
  • Fashion
  • Fashion Business

Feel Like Quitting? Here Are 8 Ways To Reignite Your Passion For Your Fashion Business

  • Iyinoluwa Oludiya
  • November 2, 2021
Zendaya
View Post
  • Fashion
  • Fashion News
  • Trending

Zendaya Is Youngest Ever CFDA Fashion Icon, Lagos Fashion Week Comes Back With A Bang, More

  • Iyinoluwa Oludiya
  • October 22, 2021
Sales mistakes
View Post
  • Fashion
  • Fashion Business
  • Trending

Top 5 Sales Mistakes And How To Avoid Them As A Fashion Entrepreneur

  • Iyinoluwa Oludiya
  • October 22, 2021
2 comments
  1. Sadie says:
    August 19, 2021 at 12:18 pm

    Magnificent web site. A lot of useful info here.

    I am sending it to several pals ans additionally sharing in delicious.

    And naturally, thanks for your effort!

    Reply
  2. Jenni says:
    August 19, 2021 at 12:17 am

    Great weblog here! Also your website loads up very fast!
    What web host are you the use of? Can I am getting your affiliate hyperlink for your
    host? I wish my site loaded up as quickly as yours lol

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts
  • How to Write Content That Inspires People To Act in 3 Steps
  • Learn Highly-Paid Writing Skills – Become an insanely good Copy and Content Writer in The Verge Accelerator
  • How To Conduct A SWOT Analysis For Your Fashion Business For Better Business Decision Making
  • Yeezy Apparel’s Unusual $950,000 Fine, The Sensational CFDA Awards and More in The Global Fashion Roundup
  • Is Mauvelli Going Out Of Business? – Editorial
Categories
  • Business poems
  • Collections
  • Fashion
  • Fashion Business
  • Fashion News
  • fashiontech
  • In my closet
  • Insiders
  • People work
  • Premium
  • Promo Premium
  • Series
  • Services
  • Trending
  • Uncategorized
  • What they think

Subscribe

Subscribe now to our newsletter

Mauvelli
  • Business Insights
  • Opinion Interviews
  • FashionTech
  • Contact
Mauvelli provides Fashion Marketing Communication, business development services as well as Fashion Business Coaching and Insights for brands

Input your search keywords and press Enter.