The quality of work you put out there affects how your work is perceived by the market/audience. Some brands are perceived as luxurious while others are seen as mass oriented or for the low class. The major thing that sets them apart a umber of times has to do with the quality of their product.
This is why for every product which is designed for consumers, quality control should be an important part of the process of production.
Quality control is a vital part of the production process in other industries also. It is the way to ensure that the goods produced are not below standard. Insights from a former quality control officer in a food production company tells us that even snacks as simple as biscuit go through rigorous in-process quality control in which they check for the height, width, moisture content, and strength amongst other things.
There is also quality assurance, which is the quality check that happens even after the production process. Just to be double sure. Rigorous quality checks are not limited to edible products. Fashion brands will do well to adopt such in-depth quality checks to ensure that the products, events and services put out for customrs are up to standard.
What Does Quality Control Entail For Fashion Shows?
Mauvelli reached out to Mrs Atinuke Smith, the Creative Director of Datina Designs and Convener of the South West Fashion Summit, to know how she ensured quality control for the event. She shared that Quality Control is first about teamwork, because it will take everyone on the team doing their jobs well to get a great show going.
She further mentioned how she had to bring in experts for every department to ensure that the best hands were in charge and that helped to ensure that the show was not below standard. Everyone including the showcasing designers had to make sure that their work was done according to the theme of the show and the set standard; overall, they were able to achieve a standard show as all hands were “correctly” on deck.
What About Fashion Brands?
For fashion brands generally, but more specifically for ready-to-wear brands, Quality control is a part of the process to creating market worthy fashion items that will attract people to your brand.
In the words of Derayo Animashaun the Creative Director of Derayo Crafts, “I ensure quality control by checking the finished products before it is labeled and sent to the shelves. I check if it Is properly sewn, and if it is well finished.
It is important to have a quality control manager to check all items after production before they are sent out. You can put together quality policies based on designs, set the standards or specifications on the basis of customer’s preference too.”
When asked how she manages her quality control managers, she said, “there are standards for each process which they must not deviate from, and I also let them know that they have to be conscious of quality during production. Developing procedures for production is actually the best, although it is not easy to do.
Inspection after production crowns it all”.
The Fashion Industry is a hugely populated one, particularly in Nigeria. However, characteristics such as maintaining a high quality control in your brand will help in attracting loyal customers for your brand’s products.