The popular design label. Gucci just released its Autumn Winter collection for 2020. The Collection which was titled “The ritual” sparked controversy among many people because it was definitely far from expectations.
Alessandro Michele, the creative director of the Gucci brand is said to have dug into his childhood for inspiration on this one. The collection had a religious undertone as some of his models were seen ‘carrying their cross’ around their necks and borrowing from the title, it is obvious that he thought this to be a sacred one.
In his show notes hand written in Italian, he explains his sentiments, “I have always considered the fashion show as a magic event bursting with enchantment. A liturgical action that suspends the ordinary, loading it with an excess of intensity. A procession of epiphanies and expanded thoughts that settle into a different partition of the sensible.”
I actually needed a dictionary for that one, but what he meant in essence is that fashion shows are supposed to be magical with and give an experience that is beyond the ordinary, and expand the thoughts of the people.
The feedback from the audience varied as some thought it was a clown show, while others thought it needed a little bit of reworking to be wearable and others believed it to be fit for the “homeless”.
Some critics were of the opinion that the brand might need a new and younger creative director with fresh ideas as Alessandro seems to be stuck in the past.
Beyond the looks, He went ahead to flip the usual script as he left the backstage open as a part of the show. The audience were privy to see how things worked backstage from dressing up to walking down the runway and back.
All in all, this show is beyond the usual but based on the cocktail of positive and negative feedbacks, no one can be sure that this is a successful collection for the Gucci brand.
