Africa is known for its rich and vibrant culture. With fabrics like ankara indigenous to us, our fashion game is always on point. Even though most people have marked the Ankara fabric as good for only certain designs, others have tapped into its full potential and one of them is Zikorah Africa.
Zikorah Africa is a fashion brand that has taken the ankara fabric out of the mould most people have put it in and unleashed its full potential. With designs and styles that capture hearts, it has put the love of ankara back into the hearts of many. Let’s take a look at how it has been able to achieve this.
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Walking Down the Zikorah Africa Lane
Founded by Obiageri Odoemena in 2017, Zikorah Africa is an Afrocentric fashion brand that creates stylish and versatile outfits for its Africa-loving customers using ankara fabric. Passionate about women empowerment, fashion, and education, Obiageri founded the brand with the aim to bring together people who want to identify with Africa through fashion.
By using mainly ankara, or touches of it in its outfits, the brand creates versatile designs for its clients. Making that its unique selling point, Zikorah Africa caters majorly to the fashion needs of African fashion lovers. It helps its audience look chic, fashionable, and stylish while still giving off that unique African vibe.
In all of its outfits, it channels the Africanism spirit it set out to.
Splashes of Zikorah Africa
Zikorah Africa creates outfits for almost every occasion. For its stylish audience, the brand creates everything from corporate wear to casual wear, party wear, and so on. Each of the brand’s designs is always a hit back to back and this is because it stays versatile and creative.
The brand designs and creates outfits that would normally be made with fabrics other than ankara and this range from stylish tailored suits to elegant blazers and kimonos. The diversity of designs creates an avenue for people to appreciate the beauty and versatility of the ankara fabric.
However, it still combines other fabrics to create its outfits. In alluring mixes, it combines fabrics like tulle, chiffon, satin, and silk with Ankara to create stunning looks.
How Zikorah Africa puts the Love for Ankara Back into the Hearts of Nigerians
Just 4 years in the business, Zikorah Africa has succeeded in creating a niche for itself in the Nigerian fashion market. In 2018, its founder won the SME 100 Africa Top 25 Innovative Entrepreneurs award.
So, how has Zikorah Africa been able to put the love for Ankara into the hearts of Nigerians? How has it been able to gain for itself a wide follower base despite being a young brand in the industry? Here’s how;
1. It Channels Creativity into it Designs
Creativity is the bedrock of innovation and Zikorah Africa knows that. With unique designs and simple additions to its outfits, the brand channels creativity into every outfit it produces. Instead of sticking to the status quo of how ankara should be used, it goes all out with the fabric.
By designing contemporary outfits with native fabrics, it brings that modern twist to our African fashion and culture. Also, by designing these outfits, it has found creative ways to change the face of ankara and to modernise it.
2. It Stands out as Unique
Although, most Africans are familiar with the ankara fabric, many don’t quite know its full potential. Zikorah Africa saw that potential and tapped into it. By creating unexpected fashion pieces from the ankara fabrics most people are used to, it stands out as unique.
Not only does the brand come up with more ways that ankara can be styled, it also creates unique combinations with ankara fabrics. Rather than play it safe when it comes to combining fabrics, Zikorah Africa dares to push the limits.
3. It Creates a Fine Balance between Contemporary and Cultural Fashion
The brand has found a fine balance between contemporary and cultural fashion and is able to create uber-stylish with our indigenous ankara prints.
This balance stands as a unique selling point for it. Rather than focus on either extreme, it sits in the middle but in a different and cool way.
Zikorah Africa shows that fashion can be tuned to suit your desires. With a market that loves both contemporary and cultural fashion, it has found a balance that works perfectly. What this shows is that with enough creativity and versatility, any brand can break limits.
