Mauvelli
Mauvelli
Mauvelli
  • Home
  • Services
  • Resources
    • Blog
  • Copywriting Bootcamp
  • Fashion
  • Fashion Business

How To Use Instagram Stories To Build Your Fashion Brand

  • August 11, 2020
  • Iyinoluwa Oludiya
Total
0
Shares
0
0
0

Every serious fashion entrepreneur has a social media page to show off their products and fashion items and almost every fashion entrepreneur has an Instagram page. Instagram is a great social media platform to use in connecting with clients and with the Instagram shop feature, it is easier to sell products to your clients.

Most fashion entrepreneurs pay a lot of attention to their Instagram feed but not so much to the Instagram stories feature which might be a mistake on their path.

in this video, Sharon Ojong shares on how fashion entrepreneurs can use Instagram stories to build their brand. 

Instagram stories is an awesome feature on Instagram for those that are trying to build a business and do promotions. It provides opportunities for entrepreneurs to show their audience the individual behind the curated feed and a peep into who they are beyond the polished Instagram feed. 

With Instagram stories, you can type on a plain background, you can go live, you can use superzoom, rewind, boomerang and all other awesome features. Now, here is how to use it to build your brand;

How to Use Instagram Stories to Build your Brand

1. Create Tutorials

As a fashion entrepreneur, you can use Instagram stories to create tutorials and tell your audience how you make your products. Show them how things are done because people want to learn and know how to do things.

Use your stories to create solutions and give value to your followers. This will create an opportunity for you to build your brand as an entrepreneur. 

2. Share your Personality

With Instagram stories, you can share your personality with your customers. Let them see the person behind the brand they patronise and love. Give them an opportunity to see you do crazy, fun, and exciting things and a bit of what your life is like outside of making fabulous fashion products for them. 

Your customers want to see the person behind your brand and get to have a kind of connection with you. Use Instagram stories to show them who you are outside of your brand, what your favourite food and colours are and also who your friends are. Allow them to relate to the person you are.

3. Share Behind the Scenes

You can also use Instagram stories to share with your customers what happens behind the scenes. Let them into what happened behind the scenes of a photoshoot for your collection, how you make your fashion products and where you make them.

Let them see how you relate with your staff and all the hard work that goes on behind the scenes that finally lead to the fashion items they see. 

4. Share Extra Photos

Most fashion entrepreneurs take many photos of their fashion products during a product shoot or photoshoot session but do not get to post all these photos on their feed because it gets boring to see the same photos over and over again. To share the extra photos that do not make it to your feed, you can use Instagram stories.

5. Break News

As a fashion brand, when you have new products, new collections, new posts, announcements or giveaways, you can use Instagram stories to break the news to your followers and keep them in the know of what is happening with your brand. 

Major events like new deals, collaborations, and endorsements can be shared on your Instagram stories to break the news to all your customers and followers.

6. Direct your Followers Off Instagram

With Instagram stories, you can put a link to your website or an online retail store where your products are sold so they can go over and patronise your brand from there. This is an easy way to get customers to buy products of yours that they like, all they have to do is swipe up.

If you have a blog as a fashion entrepreneur, you can also use Instagram stories to redirect your clients there to see the exciting content you have for them. Use your Instagram stories to promote your blog and have all your customers know when you put up new posts.

7. Share Your Inspiration

You can use Instagram stories to share things that inspire you. Share posts that inspire you and motivational quotes that made you think and want to do more. Share funny memes that made you laugh, songs you are currently listening to, books you are reading now or good books you have read in the past, tv shows you love and photos that inspire you.

Just share with your customers all the things that inspire you to build both yourself and your brand. Let them know what makes you tick and makes you want to serve them better and be a better version of yourself.

8. Host a Takeover

You can use your Instagram stories to tell the story behind your brand and give a history of your brand and all that has happened with it thus far. Let them know your goals as a business and where you see yourself in the future.

Just give them ways to connect with you beyond what they see on your feed. Let them know the reason you chose to do what you are doing and how you noticed that problem you are using your brand to solve.

9. Use all Instagram Stories Features

As a fashion entrepreneur, just have fun with your feed and use all Instagram stories features. When you neglect to use these features it reduces your algorithm and makes it looks like you are not active on Instagram.

Instagram wants you to use stickers, polls – you can use polls to know the value of your brand, to ask questions, etc – and all other features. You can also use your feed to tell your customers to be free to ask questions about the brand and the CEO of the brand. 

10. Give Shout-Outs 

Use your Instagram feed to give shout-outs to your followers if you do not want to put them on your main feed. Appreciate all your loyal customers on your Instagram stories and let them know how much they mean to you.

Instagram stories are a great feature for business owners and you need to get on it. Always remember to provide back views for your followers so they know what is happening. To have great content for your Instagram stories, you need to plan because great stories do not just happen.

Also, always remember to be yourself on your Instagram stories. Be the authentic you and do not let anyone make you do what you do not want to. The more you can engage your audience the better and bigger your brand will grow. 

In using the Instagram stories feature, always remember to try as much as possible to include your brand colours in the posts to keep your brand visuals unified. You should also use more than one scene in your Instagram stories by changing the angle or background colour of your products shoot and always use each Instagram story post you put up to connect with your audience.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Related Topics
  • Fashion Brand
  • Instagram
  • Instagram Stories
  • Video Review
Iyinoluwa Oludiya

Subscribe

Get timely fashion business insights that will help you build your brand.

You May Also Like
View Post
  • Fashion Business
  • Insiders
  • Trending

How to Write Content That Inspires People To Act in 3 Steps

  • Adenike Adebowale
  • January 28, 2022
SWOT Analysis
View Post
  • Fashion
  • Fashion Business
  • Trending

How To Conduct A SWOT Analysis For Your Fashion Business For Better Business Decision Making

  • Iyinoluwa Oludiya
  • November 16, 2021
Is Mauvelli going out of business?
View Post
  • Fashion
  • Fashion Business

Is Mauvelli Going Out Of Business? – Editorial

  • Adenike Adebowale
  • November 11, 2021
View Post
  • Fashion
  • Fashion Business

Feel Like Quitting? Here Are 8 Ways To Reignite Your Passion For Your Fashion Business

  • Iyinoluwa Oludiya
  • November 2, 2021
Zendaya
View Post
  • Fashion
  • Fashion News
  • Trending

Zendaya Is Youngest Ever CFDA Fashion Icon, Lagos Fashion Week Comes Back With A Bang, More

  • Iyinoluwa Oludiya
  • October 22, 2021
Sales mistakes
View Post
  • Fashion
  • Fashion Business
  • Trending

Top 5 Sales Mistakes And How To Avoid Them As A Fashion Entrepreneur

  • Iyinoluwa Oludiya
  • October 22, 2021
Toluwaleye Odunsi of Folabomi House of Fashion
View Post
  • Fashion
  • Insiders
  • Series
  • Trending

“Covid-19 Helped Me Start My Casualwear Line” – Toluwaleye Odunsi Of Folabomi House of Fashion

  • Iyinoluwa Oludiya
  • October 18, 2021
Megan Fox x Boohoo
View Post
  • Fashion
  • Fashion News
  • Trending

Lagos To Host Nigerian Sportswear Fashion Show, Megan Fox Launches Debut Collection With Boohoo, More

  • Iyinoluwa Oludiya
  • October 15, 2021
6 comments
  1. shemale cam says:
    May 11, 2022 at 7:22 am

    513007 86176Its truly a terrific and valuable piece of info. Im happy that you just shared this valuable information with us. Please stay us informed like this. Thank you for sharing. 709983

  2. flights tickets cheap says:
    April 4, 2022 at 5:47 pm

    Hi there to all, it’s in fact a fastidious for me to go to see this web site, it consists of
    important Information.

  3. เว็บสล็อตใหม่ล่าสุด says:
    March 8, 2022 at 2:10 am

    350802 989976I got what you mean , saved to bookmarks , extremely decent web site. 374590

  4. facebook login sign in says:
    August 23, 2021 at 5:17 pm

    958251 812122This is some excellent info. I expect additional facts like this was distributed across the internet today. 367466

  5. dumps and pins for sale says:
    August 10, 2021 at 8:50 am

    712155 699367Thank you for your extremely good data and respond to you. san jose car dealers 939178

  6. 안전놀이터 says:
    June 20, 2021 at 7:56 pm

    235721 351243I truly like your writing style, great data, thankyou for posting : D. 694277

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts
  • 6 Steps to Review Your Marketing Strategy for Better Results
  • How to Write Content That Inspires People To Act in 3 Steps
  • Learn Highly-Paid Writing Skills – Become an insanely good Copy and Content Writer in The Verge Accelerator
  • How To Conduct A SWOT Analysis For Your Fashion Business For Better Business Decision Making
  • Is Mauvelli Going Out Of Business? – Editorial
Categories
  • Business poems
  • Collections
  • Fashion
  • Fashion Business
  • Fashion News
  • fashiontech
  • In my closet
  • Insiders
  • Marketing
  • People work
  • Premium
  • Promo Premium
  • Series
  • Services
  • Trending
  • Uncategorized
  • What they think