The creativity and ingenuity that goes into menswear are at par with that of womenswear. Menswear designers are now creating stunning unique and colourful outfits to make their men look sharp. This week, we look at the creative process behind one such outfit.
Previously, we interviewed Tofunmi Ajibade on the creative process behind the wedding dress that she has fondly named Ádábá. This week, we spoke with Toluwalase Samuel on the creative process behind his stylish two-toned buba and sokoto.
Toluwalase Samuel, simply referred to as Lase, is the Creative Director of Lase Signatures. Lase Signatures is a growing women and menswear brand that resonates with royalty, style and class.
Lase Signatures was born both out of its founder’s passion for fashion and his desire to earn a living. One who loves looking good and seeing and helping others look good too, Lase decided to start the brand.
What was the Process of Making the Two-Toned Buba and Sokoto Outfit Like?
Most of the time, my client’s tell me what to do with their outfits, but this client did not. He left me to decide what style to make for him. The inspiration for the outfit came from my love for blue and my designing techniques. It was a very straightforward design and wasn’t hard to make.
The first step I took was to purchase a quality cashmere fabric. The fabric had two shades of the same colour. So, I got 2 and a half yards of royal blue fabric and 2 yards of sky blue fabric.
Next, I cut the fabric to the measurements I wanted and the style I intended to make. This is the most important part. Next came my joining and finishing. To make the outfit look topnotch on delivery, I proceeded to dry clean and iron it.
For the outfit, I chose to use a patch pocket mainly for designing purposes. All my customers know that I like a little bit of ‘extra’ and a little element of genius never hurt anybody. Luckily for me, the patch pocket worked its magic.
My choice of fabric used for the outfit was hinged on quality, and most importantly, its feel on the skin. I needed it to be comfortable on my client’s skin so he would happily rock it any day. I also considered the fact that I needed the fabric to pop against his skin. So, my love for the colour blue and my sense of creative adventure inspired the shades of blue combination I used for this outfit.
What Inspires the Styles for Each of Your Unique and Colourful Designs?
My personality and lifestyle of being outstanding, to be honest. I like to take creative risks, I love adventure and a little spice and sauce here and there. It makes an outfit unique.
What Factors do you Consider when Making Menswear?
The major factors I consider are my customer’s preferences. They include;
1. Colour Choice
I like to know what colours my customers like. Knowing this will inform the colour of fabric I choose to buy for their outfit. If a client doesn’t like a particular colour, I steer clear of it and choose one that’s more within their liking.
2. Skin Tone
My customers’ skin tone is also a very important factor I consider, I like to look and see what colours will suit their skin. I wouldn’t want to buy a colour that will wash out their skin and make them look dull or one that will hide them. I like to choose colours that complement their skin and pop against it.
The customer’s personality dictates how far I can go with my creativity. Depending on their personality, I can either go bold or mellow. What’s the point of creating a design I think is awesome if my customer is not comfortable in it?
4. Body Measurements
Creating outfits that have the right fit is a big part of my brand. I always make sure my client’s body measurements are taken right so the outfit sits well on them.
5. Specific Instructions
Most importantly to me are my clients’ specific instructions. I take into consideration the specific instructions they give me so I can create outfits they love. That’s my priority.
The outfit is for them and what they want is what I create. As for those who give me jobs to freestyle, I still consider the above preferences.
What Informs Your Choice of Colour and Fabric Combination?
1. My Understanding of Colour Mixture
I love colours and have a good understanding of how to mix them. I know what colours go with what and what doesn’t work together. This understanding has greatly helped me mix and match colours beautifully for my outfits.
2. A Need to Spice Things Up
I’m ‘extra’ in many ways and I always want to take things from ordinary to extraordinary. My desire for this is what helps me think out of the box and create great outfits for my clients.
There you have it, the creative process behind two-toned buba and sokoto. What are your thoughts on a splash of colour and some creativity for menswear? Do let us know in the comments.