In another article, Mauvelli shared, 5 ways you can put your money to work and get good returns in 2021, one of the steps includes creating an online course. Here, you will get to know 4 steps to take in to create online courses that people actually want to pay for.
1. Pick the right course topic
What will determine if people take a look at the course you put out is the topic it focuses on. People will ask questions such as, ‘Do I need this?’, ‘Is it relevant to my business?’, ‘Will it help me make more money?’, and ‘Will it make me better at what I do?’
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To get an affirmative answer to at least one of these questions, your course topic needs to connect with what people really need.
How do you know what people need?
There are several ways to know this. You can use the Keyword Planner Tool offered by Google. You can carry out market research and ask your target audience questions about the challenges they would like a course to help them to solve.
In all, you want to check if people are talking about the course; if the competition for that course is high or low; and if you have an edge you can add to make yours stand out from the competition.
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2. Plan out your course
The course content has to be rich and structured. People should be able to see at a glance the value that will be gained from taking your course. Your table of contents should break the entire course into modules and sub-topics.
Text courses are easier to prepare, however, video learning courses are increasingly more appreciated by audiences because it is easier to grasp concepts and follow the teacher. You may choose to combine video with text as well as infographics to give a detailed and beautiful learning experience to those who take your course.
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Assignments and mini-projects that will help your students get their hands dirty with the concepts you teach will be an advantage, so plan for that too. Be very clear about what the outcome of learning from your course will be for the students.
Tell students what they will be able to do at the end of the course.
3. Invest in quality
Quality covers the audiovisual standard of your course. If students cannot follow the course because of poor audio or visual quality, it will come back to you as a bad review and will stop others from taking your course afterwards. The language you will teach in is something to consider as well.
Do not let your course content be filled with information that students will not find relevant, it will only make it unnecessarily bulky.
Throw out any content that will not contribute to your pre-defined learning outcome.
For each section of your course, determine what the best way to teach it is, whether you should give reading contents, or use video.
Quality and Pricing
The quality of your course will affect its pricing. Analyze the quality of what you have to offer versus what your competition has to offer. Charging below your competition may suggest to buyers that yours has a lower value, therefore you have to make sure your quality either beats that of your competition or is at par with it.
I do not recommend charging below what the competition charges. You can increase your price when you offer more value than others do.
Let us know what you think about these steps in the comment section below.
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