Afew years ago, a young vibrant lady decided to pick up tailoring as a skill useful for herself and her family alone, a few years down the line that same lady is found nursing a brand with the prospect of a promising future.
Mauvelli had an exclusive fashion chat with Adefioye Adesewa Adebola, a fashion designer and lead Creative at Desewa Endroit (A fashion institute that focuses on contemporary female wears and also trains fashion students) and it was nothing short of inspiring. The fabric surgeon who is also a Masters degree holder in Peace and Strategic Studies shared with us how she started her brand.


How did you start your brand?
I started the brand in 2014, just before Nysc. I was waiting to be mobilized so I thought to do something with my time. I have always loved fashion, so I decided to learn how to sew. I had no intentions of going commercial with it at all. From sewing for family and friends during my service year I started to make clothes for other people, especially when my Nysc allowance was no longer enough.
The few people I made clothes for back then kept coming back and kept referring others, some people also started asking that I train them, and before I knew it, the brand started expanding.
What were the challenges you faced in the beginning ?
When I decided to accept the fact that this fashion business was just it for me, I faced a few challenges here and there . The first was funds, I didn’t have capital to start properly .
I only had one sewing machine that my parents bought for me when I was training . They weren’t ready to do more than that because what I told them then was I just wanted to learn it for personal use.
So, technically I was on my own . They would rather have me look for a 9-5 job . Immediately after my service year, I left for my masters and had to move to an apartment close to the school. In that one-room apartment, I began using my machine to sew for people.
Some people loved me for my craft and overlooked the location while some people didn’t think I had anything good to offer from a one-room apartment. It was tearing me apart inside, so decided to work even harder so I could get a bigger space and more machines.
So all the brand is today came from just one sewing machine that I was given and hard work.


It is amazing how a brand can move from one sewing machine to employing labour. We wanted to know more so we asked about a very daunting project she recently completed.
You recently had an experience with your first bridal dress, can you share a bit of that with us?
Well it was not my first bridal dress, the first just never made it out there . The pictures didn’t do justice to the dress so I couldn’t post them.
About the one I made recently, it was not an easy one for me because of the time frame and so many other things taken into consideration.
The details of the dress were more than I envisaged; What I estimated about 140yards for took approximately 290 yards eventually.
I almost lost my mind, but the good part is I have the best team anyone can ever dream of, the support was massive.
Eventually, the dress turned out really beautiful. The sleepless nights and body pains seemed to be worth it, until the dry cleaner I paid to clean the dress returned the beautiful white dress to me brown . It was a very traumatic experience. It was a hard one getting another dry cleaner to help restore the glory of the dress less than 24hrs to the wedding . I must say I learned a lot of lessons on that one .
The wedding dress turned out to be mind blowing and a total work of art.
We went beyond her everyday work and delved into financial talk because we were curious to know how the brand has survived so far.
As a budding brand how do you handle funding for your business?
Let’s just say the business has been funding itself. I put back money from sales and training of students into the business, and yes, my personal money goes in too.
Have you had instances of your products and services being underpriced?
This is almost inevitable actually and has happened a couple of times.
A client once sent in a design and when I gave her the price she said it was too expensive that she had someone who would do it for half the price . I insisted on how much I was going to collect and she went ahead to give it to someone else. It was supposed to be for her introduction. The person she said would do it for half the price delivered and she couldn’t wear it. She later came back to me to fix something for her in less than 48hrs to the event.


And of course I charged her even higher than the initial price I gave her that she refused to pay.
How do you prevent your services from being underpriced?
I’m not sure you can actually prevent your brand from being underpriced or should I say in due time people will adjust.
I have clients that already know how much I charge and as long as I give them what they want they don’t have a problem, while some still try to underprice.
However, it is left to you to decide whether or not you want to take such. Some people leave and never return while some actually return.
How do you arrive at the ‘right’ prices for your services?
The first thing I do, usually, is to calculate the cost of production of a particular dress, then I decide how much I want to add to that as my charge for making of the design. The time and how complicated the design is are some of the things I look at.
How do you balance right pricing, attracting and keeping the right customers?
This is based on the value you give. Truth is you can’t keep everyone as your customer. Some people are willing to pay provided they get value for it.
I just focus on getting better at what I do. Having them adjust to these prices is not exactly easy but with time they will adjust; provided you give customers value for their money.
Businesses experience loss every now and then; as a fashion brand what are the factors that contribute to making losses?
The factors for me are majorly fluctuation in market prices of fabrics and unstable power supply.
What bookkeeping practices does your brand engage and how do you track your sales and cash flow?
I don’t have any special practices, but I have my own book that I designed to my own understanding for tracking sales and cash flow.
Any software that helps you with book keeping and finance?
For now I don’t use any software, although I have been introduced to one or two by a few friends who are entrepreneurs too.
Hard work and resilience are important things that have contributed to the growth of the Desewa Endroit brand, but we wanted to hear from the brand owner herself as we rounded up the chat.


What are the lessons you have taken away from your journey so far?
One major lesson is patience !!!
Having to deal with different people daily isn’t what I will call easy. I have also learnt that consistency and hard work goes a long, both have yielded good results for me the past years.
Building a fashion brand is definitely not an easy one, but Adesewa’s journey so far shows that when you give value and are consistent with it, you are well on your way to success.
72 comments
Thanks for every other informative site. The place else may just I get that kind of information written in such an ideal means? I have a venture that I’m just now operating on, and I have been on the look out for such information. I think this is an informative post and it is very beneficial and knowledgeable. Therefore, I would like to thank you for the endeavors that you have made in writing this article. All the content is absolutely well-researched. Thanks.. 토토
Positive site, where did u come up with the information on this posting?I have read a few of the articles on your website now, and I really like your style. Thanks a million and please keep up the effective work. I definitely enjoying every little bit of it. It is a great website and nice share. I want to thank you. Good job! You guys do a great blog, and have some great contents. Keep up the good work. This is a great inspiring article.I am pretty much pleased with your good work.You put really very helpful information. Keep it up. Keep blogging. Looking to reading your next post. 스포츠토토
antabuse price uk
online pharmacy cialis 20mg
cheap lasix online
where to buy tadalafil in singapore
buy tadalafil 20 mg from india
where to buy viagra pharmacy
buy tadalafil online australia
erectafil 40 mg
buy amoxicillin 500mg uk
clomid 150
cialis professional
5 mg tadalafil coupon
tadalafil daily uk
ivermectin humans
nexium no prescription
Arcoxia pharmacy tech online training free
over the counter cialis canada
canadian pharmacy overnight delivery canadian pharmacy naples fl
ivermectin discovery stromectol covid
Nice work!I’ve read most of your articles and I love to read them at your site as you got best stuff, I have ever seen Admin We Like Dubai junk You always post amazing things like that.
amazing article, it turned into exceptionally obliging! I understandably began in this and i am becoming greater acquainted thinking about it bigger! Cheers, store conflict extraordinary! This is a really good tip particularly to those new to the blogosphere. Short but very precise information. Appreciate your sharing this one. A must-read article. Rice Purity Test helps to live a better future life. you should try it once. something interesting that you can find out in this blog. thank you due to the fact you’ve got been first-class to allocation tell once us. we will continually respect all you have got curtains right here due to the fact I recognize you’re each one concerned next to our. I do believe all of the concepts you have introduced in your post. They’re very convincing and will definitely work. Nonetheless, the posts are very quick for newbies. May just you please extend them a bit from next time? Thank you for the post. 먹튀검증
i desire to factor out my appreciation on your kind-heartedness giving guide to individuals who actually need help with the sphere. Your actual dedication to getting the solution alongside seemed to be quite practical and have especially authorized a few people like me to arrive at their preferred dreams. Your private invaluable guidelines entails this a great deal to me and far extra to my colleagues. Many thank you; from every one of us. My husband and i have been very extremely joyful that peter could spherical up his primary studies from your ideas he received at the same time as the use of the net pages. It’s far now and again perplexing to simply in all likelihood be making a present of publications which the others had been trying to promote. And now we do understand we’ve got the writer to provide thanks to because of that. All the illustrations you made, the easy net site navigation, the friendships you may assist to engender – it’s got most overwhelming, and it’s in reality making our son further to us purpose why the difficulty is wonderful, that’s alternatively urgent. Thanks for the whole thing! 안전놀이터추천
every one of the substance you said in submit is simply too tremendous and may be extraordinarily beneficial. I’m able to don’t forget it, a lot obliged for sharing the records continue upgrading, looking forward for greater posts. Thank you . Decent to be going in your web magazine another time, it has been months for me. Properly this newsletter i’ve been sat tight for goodbye. I require this newsletter to complete my mission inside the faculty, and it has equal subject along with your article. An awful lot obliged, incredible provide. This is such an wonderful asset, to the point which you are giving and also you deliver it away for not anything. I cherish seeing sites that realize the gain of giving a great asset to free. It’s miles the vintage what circumvents comes round agenda. I used to be very thrilled to find this site. I wanted to thanks for this extraordinary study!! I clearly playing each little bit of it and that i have you bookmarked to check out new belongings you post. Thanks a lot for sharing these extremely good tips. I must say you’re an outstanding writer, i love the way which you describe the things. Please hold sharing . Im no expert, but i agree with you simply made an top notch point. You definitely completely understand what youre talking about, and i’m able to virtually get in the back of that. Very in all likelihood i’m going to bookmark your blog . You simply have awesome testimonies. Cheers for sharing with us your blog. The worst a part of it was that the software simplest worked intermittently and the records was now not correct. You glaringly canot confront anyone approximately what you have determined if the data isn’t right. I’m going to study this. I’ll make certain to come again. Thanks for sharing. And additionally this article gives the light in which we can have a look at the reality. That is very pleasant one and gives indepth statistics. Thank you for this first-rate article. Very beneficial information shared in this article, properly written! I might be reading your articles and the usage of the informative recommendations. Searching forward to read such informed articles. Excellent data, valuable and notable design, as proportion correct stuff with excellent thoughts and concepts, masses of super records and proposal, both of which i need, way to offer this type of beneficial records right here . I’m going to study this. I’ll make certain to come back again. Thank you for sharing. And also this text gives the mild in which we are able to look at the reality. This is very nice one and gives indepth information. Thanks for this excellent article. I used to be browsing the net for facts and got here throughout your weblog. I’m inspired through the information you have got in this weblog. It suggests how well you understand this concern. 먹튀검증
i’m writing to let you recognize of the splendid experience my princess acquired travelling your web site. She got here to recognize numerous details, most significantly what it’s want to possess a awesome teaching mood to get some of people very without problems examine a few complicated issues. You simply passed readers’ expected consequences. Many thanks for supplying the ones precious, trustworthy, edifying and as well as cool guidance on that subject matter to lizeth. Thanks for each one of your efforts in this net page. My aunt takes pride in making time for net research and it is simple to understand why. Most folks recognise all concerning the dynamic manner you gift very essential guides with the aid of this blog and in addition strongly encourage contribution from other people on that region then our daughter has been expertise a incredible deal. Experience the rest of the brand new year. Your conducting an amazing activity. 먹튀폴리스
Hello to all, the contents present at this website are truly amazing for people knowledge, well, keep
up the good work fellows.
Stop by my blog post – 메이저사이트 (Larry)
Hello it’s me, I am also visiting this website daily, this site
is truly fastidious and the people are in fact sharing pleasant thoughts.
Look into my homepage … nba중계
cialis medication price
An intriguing discussion is definitely worth comment. There’s
no doubt that that you need to publish more about
this subject, it may not be a taboo subject but generally people don’t discuss these subjects.
To the next! Kind regards!!
Also visit my website … 사설토토
ivermectin 2
ivermectin oral 0 8
Hello There. I discovered your weblog using msn. This is
an extremely smartly written article. I’ll make sure to bookmark it and
return to learn extra of your useful info. Thanks for the post.
I will certainly return.
Here is my blog post 비트코인마진거래
Touche. Solid arguments. Keep up the amazing work.
my website; 구글상위노출대행
I am no longer certain the place you’re getting your
info, however good topic. I must spend some time finding out much
more or working out more. Thank you for great information I used to be
on the lookout for this info for my mission.
my webpage :: 구글상위노출교육
Thank you a bunch for sharing this with all people you really realize what you are talking about!
Bookmarked. Kindly also consult with my site =).
We could have a hyperlink trade arrangement between us
My web page: 바둑이
I’m extremely inspired along with your writing abilities and also with the format to your
blog. Is this a paid topic or did you modify
it your self? Anyway keep up the excellent high quality writing, it’s rare to
peer a great blog like this one today..
Here is my web-site … 사설토토
This is a topic which is near to my heart… Many thanks!
Exactly where are your contact details though?
My web-site – 구글상위노출
Hi, There’s no doubt that your website could be having internet browser compatibility issues.
When I look at your site in Safari, it looks fine but
when opening in I.E., it has some overlapping issues.
I simply wanted to give you a quick heads up!
Other than that, wonderful website!
My web-site 메이저사이트
I have been exploring for a little bit for any high quality articles or blog posts in this
sort of space . Exploring in Yahoo I finally stumbled
upon this web site. Studying this information So
i’m satisfied to express that I’ve a very excellent uncanny feeling I found
out exactly what I needed. I such a lot surely will make certain to do
not omit this website and provides it a look on a relentless basis.
Also visit my homepage … 메이저사이트
It’s not my first time to go to see this web site, i am visiting this web site dailly and obtain fastidious data from
here all the time.
My site … 먹튀검증
Hey there, I think your site might be having browser compatibility issues.
When I look at your website in Chrome, it looks fine but when opening in Internet Explorer, it
has some overlapping. I just wanted to give you a quick
heads up! Other then that, great blog!
Wow, this is really interesting reading. I am glad I found this and got to read it. Great job on this content. I like it. 안전놀이터
like review sites which grasp the cost of conveying the fantastic helpful asset for nothing out of pocket. I genuinely revered perusing your posting. Much obliged to you 먹튀검증
Remarkable! Its actually remarkable piece of writing, I have got much clear idea on the topic of from this paragraph.
Also visit my homepage 다파벳카지노
Do you mind if I quote a few of your posts as long as I provide credit and sources back to your
weblog? My blog site is in the very same niche as yours and my users would really benefit
from a lot of the information you provide here. Please let
me know if this okay with you. Cheers!
Also visit my homepage … 메이저사이트
Everything is very open with a precise description of the
issues. It was truly informative. Your site is extremely helpful.
Thanks for sharing!
Stop by my site … 사설토토
I have read so many articles or reviews concerning the blogger lovers but this
article is really a nice post, keep it up.
Have a look at my website :: 역삼안마
Hi! Someone in my Myspace group shared this website with us
so I came to give it a look. I’m definitely enjoying the information. I’m book-marking and will be tweeting this to my followers!
Wonderful blog and amazing design.
my webpage; 평택1인샵
Thank you for another wonderful post. Where else may anybody get
that type of information in such a perfect manner of writing?
I’ve a presentation subsequent week, and I am on the look
for such info.
My blog 논현마사지; Francine,
I am genuinely pleased to read this web site posts which contains lots of valuable data, thanks for providing such information.
Also visit my site – 부산로미로미
This post will help the internet visitors for building up new website or
even a blog from start to end.
Review my web page … 송도출장마사지
Today, I went to the beach front with my kids. I found a sea shell and gave
it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and screamed.
There was a hermit crab inside and it pinched her ear.
She never wants to go back! LoL I know this is
entirely off topic but I had to tell someone!
My page – 하남스웨디시 (Janessa)
Hola! I’ve been following your site for a long time now and finally got the
courage to go ahead and give you a shout out from New Caney Tx!
Just wanted to tell you keep up the great job!
My web-site 창원건마
Nice respond in return of this matter with genuine
arguments and describing the whole thing regarding that.
Here is my webpage; 유성건마
hey there and thank you for your information – I
have certainly picked up anything new from right here.
I did however expertise some technical issues using
this website, as I experienced to reload the web site
many times previous to I could get it to load properly.
I had been wondering if your hosting is OK?
Not that I am complaining, but slow loading instances times will often affect your
placement in google and could damage your high-quality score if ads and marketing with Adwords.
Well I’m adding this RSS to my email and can look out for a lot more of your
respective exciting content. Make sure you update this again soon.
Feel free to surf to my website; 대구북구건마
My programmer is trying to convince me to move to .net from PHP.
I have always disliked the idea because of the costs. But he’s tryiong none the less.
I’ve been using Movable-type on a variety of websites for about a year and am anxious about switching
to another platform. I have heard very good things about blogengine.net.
Is there a way I can import all my wordpress
posts into it? Any help would be greatly appreciated!
Feel free to visit my web page … 쌍촌동마사지
Hi there! I know this is kind of off topic but I was wondering which blog platform are you using for this site?
I’m getting tired of WordPress because I’ve had
issues with hackers and I’m looking at alternatives for another
platform. I would be great if you could point me in the direction of a good platform.
Here is my homepage; 사당출장마사지
Hi, just wanted to say, I enjoyed this article.
It was practical. Keep on posting!
Here is my homepage: 마포출장마사지
Great blog here! Also your website loads up fast! What host are you using?
Can I get your affiliate link to your host? I wish my web site loaded up as quickly as yours lol
Also visit my website 용인마사지
Thanks for finally talking about > How the Desewa Endroit Brand
Grew From One Sewing Machine. – Mauvelli < Liked it!
My website … 강서출장마사지
You can definitely see your expertise in the work you write.
The world hopes for even more passionate writers such as you who aren’t afraid to mention how they believe.
At all times follow your heart.
Here is my web blog; 강동1인샵
Hello there! Do you know if they make any plugins to protect against hackers?
I’m kinda paranoid about losing everything I’ve worked hard on. Any tips?
Take a look at my webpage … 송파홈타이
I blog frequently and I really thank you for your content.
The article has really peaked my interest. I’m going
to book mark your blog and keep checking for new information about once a week.
I subscribed to your RSS feed as well.
Here is my website: 의정부스웨디시
Heya i am for the first time here. I found this board and I find It really useful & it helped me
out much. I hope to give something back and aid others like you aided me.
My web blog :: 관악건마
Heya i am for the first time here. I found this board and I in finding It really useful & it helped
me out much. I hope to provide one thing again and aid others
such as you helped me.
Also visit my site 동탄마사지
Thank you for the auspicious writeup. It in fact
was a amusement account it. Look advanced to more added agreeable from you!
By the way, how can we communicate?
My web-site 대구동구소프트마사지
Hey! Do you use Twitter? I’d like to follow you if that would
be ok. I’m undoubtedly enjoying your blog and look forward
to new posts.
Stop by my web page; 양산센슈얼
Hello my family member! I want to say that this
article is amazing, nice written and include approximately all significant infos.
I would like to see extra posts like this .
Visit my site; 구미스웨디시
I got this website from my friend who told me about this site and at the moment this time I am visiting this site and reading very informative articles at this place.
my web page … 잠실홈타이
Hello everybody, here every one is sharing these know-how, therefore it’s fastidious to read this web site,
and I used to visit this website everyday.
My web blog; 카지노모음
Hello! I understand this is sort of off-topic however I needed
to ask. Does building a well-established blog such as yours
require a large amount of work? I’m brand new to operating a blog but I do write in my journal
every day. I’d like to start a blog so I can share
my personal experience and feelings online. Please let me know if you have any
kind of ideas or tips for brand new aspiring blog owners.
Appreciate it!
Also visit my web blog – 선릉안마