One thing to love about fashion is that it cannot be caged. It shows up in many different forms, inspired by many different things, and still comes together to form something breathtakingly beautiful. Since it can’t be caged, you can take one element of fashion and create many different versions of it, just like Lagos Shirt Factory.
The Lagos Shirt Factory Story
Lagos Shirt Factory is a fashion brand that focuses on creating shirts and shirt-inspired designs for its audience. The brand brings modern professional elegance at affordable prices to its mainly female clientele in a unique way.
With stylish cuts and edgy twists to classic outfits, Lagos Shirt Factory takes the boring and conventional out of shirts and brings in the exciting and modern. Although it launched as a womenswear label, it started its menswear label in December 2020.
The Style Makeup of Lagos Shirt Factory
Lagos Shirt Factory specialises in creating highly creative womenswear shirts and shirt-inspired outfits. Working with various fabrics and textures, the brand designs shirts and shirt dresses that are sure to grab attention. Its outfits are stylish, highly creative and have a certain appeal to them.
For its different customers, Lagos Shirt Factory provides outfits to suit almost any occasion. Although mostly focused on workwear, there’s something for play, church, dinner dates, or some time alone at the beach. Also, owing to the uniqueness of its offering, many of its can either be styled up or down for a quick switch for workwear to hangout wear.
The brand plays around with various styles and unique additions to outfits to give off that aura of creativity. With fabrics like cotton and silk, it creates
How Lagos Shirt Factory Stays Relevant Despite its Limited Product Offerings
Over time, Lagos Shirt Factory has grown a great deal. With a focus on shirts and designs that can be gotten from shirts, the brand has managed to attract a large followership on social media.
So, how has Lagos Shirt Factory been able to constantly create new and interesting designs for its target audience despite its limited focus? How has it been able to stay relevant in the Nigerian fashion space? Let’s take a look at it;
1. It Infuses Trending Styles into its Designs
Even though its focus is on creating shirts and shirt-inspired outfits, the brand doesn’t ignore trends. Knowing that trends can greatly increase its brand appeal is one thing, using them right is another and that’s exactly what Lagos Shirt Factory does.
Using fabrics like cotton, silk, and Ankara, it creates outfits with lots of trending styles infused into them. From deconstructed shirts to outfits featuring cut-outs, cold shoulder, ruching, and asymmetric hemlines, trending styles are never far from the brand.
2. It Designs Highly Creative Outfits
In addition to these trending styles, the brand adds other creative touches to its product offerings. It is not uncommon to see a shirt or shirt dress with a belt at the thighs, a cape hanging from the back or frills where you least expect them.
Owing to this creativity, the brand never runs out of styles for its shirts and shirt dresses. Another welcome addition the brand threw into its Sisi Eko collection was hand-painted designs on its shirts.
3. Consistency
Lagos Shirt Factory stays consistent with its goal and story. Through the years, the brand has stayed consistent with creating shirts and shirt-inspired designs for its audience at an affordable price. Despite the draw other areas of fashion have, the brand has not wavered.
By staying consistent with its goal and story, it has had to be creative with what it offers. This means creating classic shirts with a twist at every turn. This way there is a variety foits’s audience.
Lagos Shirt Factory is proof that fashion cannot be held in a box. The brand shows that regardless of a brand’s focus in the fashion industry it can still create versatile and highly stylish outfits for its clientele.
