Without the use of social media, no business can truly thrive to its full potential in this digital age we live in. As a fashion entrepreneur who wishes to grow your brand, the way you handle your social media can make all the difference.
In running and promoting your fashion brand with the help of social media platforms, consistency is one of the most important traits you need. Social media rewards consistency and you want to be consistent in keeping yourself at the top of mind of your clients.
Yes, creating engaging, relevant content consistently multiple times a week can be hard, but it is well worth it. And now, with apps like Hootsuite, that make it easy to schedule and post content on social media, most of the effort being consistent requires is taken off your shoulders.
What is Hootsuite?
Hootsuite is a social media management app that was established by Ryan Holmes in 2008. Its interface resembles a dashboard and it supports social media integration for Twitter, Facebook, Instagram, LinkedIn, and YouTube.
Hootsuite allows entrepreneurs and businesses to schedule their social media content ahead of time.
What can Fashion Entrepreneurs Use Hootsuite for?
As a fashion entrepreneur, you can use Hootsuite to schedule social media posts to publish at any time you like in the future. It allows you to post on various social media platforms, depending on the plan you chose.
With it, you can plan an entire week, month, or more of content you wish to post on a range of platforms. This means that you do not have to bother about remembering to religiously go to your social media platforms daily to be consistent with posting content on them.
Hootsuite supports personal accounts, business pages, and other types of social media activities. Also, depending on your plan, you can access a variety of analytics to help you determine the success of your posting strategy.
Hootsuite Requirements and Features.
There is a desktop version, an iOS version, and an Android version of Hootsuite. Hootsuite offers 5 plans to users – 4 paid and 1 free, each of these plans having differing features.
Users that opt for the free plan have access to 3 social accounts, 1 user, and 30 scheduled messages. This means that you could post at least once daily to the social media account of your choice.
The professional ($29/month), team ($129/month), and enterprise ($599/month) plans all give users unlimited scheduled messages, but with different amounts of social accounts, users, and other perks. The Enterprise plan offers custom prices and solutions.
The main feature of Hootsuite is Streams. On the Streams tab, you set up a tab for each of your social media platforms, and for each social account, you add a series of streams.
Streams can effectively replace your social accounts because you can set up a stream for things like your home page, scheduled posts, mentions, and so on. For each social network, you can have up to 10 streams.
To create a new post, you can either click on the New Post button to access the Composer Page or you can click on the Publisher button. For each new post you create, you can post it immediately, schedule it for a specific time, or let Hootsuite’s AI suggest the best time for you.
The Hootsuite app does not allow users put up posts with multiple pictures.
Hootsuite User Reviews.
Most Hootsuite users find the app to be very helpful and useful for their business, although a few users complained about glitches in using the app. Overall, most people find Hootsuote to be one of the best social media scheduling apps around.
Competitors and Alternatives to Hootsuite.
Top competitors and alternatives to Hootsuite include Buffer, Tweetdeck, Loomly, AgoraPulse, Sendible, and ContentCal.
Overall, Hootsuite gets a 9 out of 10 based on its uses and limitation.
Fashion entrepreneurs in Nigeria and all over the world can find Hootsuite to be a very useful app when it comes to managing their social media accounts. Not only does it provide scheduling options, but it also provides reports and metrics that will be useful for growing your brand.