Mauvelli
Mauvelli
Mauvelli
  • Home
  • Services
  • Resources
    • Blog
  • Copywriting Bootcamp
  • Uncategorized

Here’s How Elsa Majimbo, The Chips-Eating Skit Maker, Landed A Deal With Fenty By Rihanna

  • September 14, 2020
  • Mauvelli
Total
0
Shares
0
0
0

​

One of the ways fashion brands market their products is to go into social media marketing and sponsored marketing. Influencer marketing, a form of social media marketing, involves endorsements and product placements from influencers, people and organisations who have a social influence in that field.

For fashion brands, influencer marketing involves sending products to social media influencers who are in that fashion line or paying them directly to market the products to their audience.

Elsa Majimbo, the new internet sensation who creates funny skits all over social media, recently bagged an influencer marketing deal with Rihanna’s fashion brand, Fenty. 

About Elsa Majimbo

Elsa Majimbo is a 19-year old journalism student at Strathmore University in Nairobi, Kenya that creates relatable monologues and skits on social media. Her videos went viral at first in March due to the coronavirus pandemic as she created a funny skit around the lockdown measures implemented in Kenya.

In all her videos, she rocks a signature vintage pair of glasses which is now a selling point for fashion brands to reach out to her for influencer marketing. With an average of 250,000 views on Instagram and 50,000 views on Twitter for each of her videos, her content has been able to reach users across the continent, including Nigeria, South Africa, USA and so on.

These statistics have been able to propel Elsa Majimbo into a life of influencers marketing that she did not envision. She has partnered with popular Canadian cosmetics manufacturer, MAC Cosmetics, to create content aimed at promoting their products in a fun way.

Elsa Majimbo And Fenty

As you may already know, Fenty by Rihanna has an eyewear line, which comprises of sunglasses for different occasions. And one of Elsa Majimbo’s signature in all of her videos is her 1990’s vintage sunglasses, this propelled the fashion brand to gift her every sunshade from their new collection for her to create content around.



View this post on Instagram









A post shared by FEИTY (@fenty) on Sep 13, 2020 at 10:14am PDT

Another thing that motivated Fenty to strike this deal is the fact that in such a short period of time, Elsa Majimbo was able to gain organic followers and reach a very large audience with her comedy skits. Having worked with other brands like MAC Cosmetics, MTN, Netflix and many more, the figures were also there to show that it was going to be a good deal.

She announced the ambassadorial deals on her social media pages and created a funny skit in which she wore all the Fenty Sunshades.
This move is what many fashion brands these days should utilise in order to increase their target audience and get more customers. ​

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Mauvelli

Subscribe

Get timely fashion business insights that will help you build your brand.

You May Also Like
Easter Lauder and Amanda Gorman
View Post
  • Uncategorized

Estee Lauder Names Amanda Gorman First Global Changemaker, TikTok Announces #TikTokFashionMonth and More

  • Iyinoluwa Oludiya
  • September 10, 2021
View Post
  • Fashion Business
  • Uncategorized

7 Ways To Increase The Profit Margin In Your Fashion Business

  • Iyinoluwa Oludiya
  • June 8, 2021
View Post
  • Uncategorized

These Are The 6 Hottest Instagram Looks in White That We Saw This Week

  • Iyinoluwa Oludiya
  • May 29, 2021
View Post
  • Uncategorized

Oluwapelumi Adesina’s 6 Tips To Help You Choose The Perfect Gele Style And Makeup Look For Clients

  • Iyinoluwa Oludiya
  • May 10, 2021
View Post
  • Uncategorized

See How to Achieve This Flawless Chocolatey Owanbe Look By Oluwapelumi Adesina

  • Iyinoluwa Oludiya
  • May 6, 2021
What fashion investors are thinking
View Post
  • Fashion Business
  • Promo Premium
  • Uncategorized

Read This Before Pitching Your Fashion Brand to an Investor

  • Mauvelli
  • May 6, 2021
jeff bezos
View Post
  • Uncategorized

Resource: Download Amazon CEO, Jeff Bezos, Shareholder Letters

  • Mauvelli
  • April 12, 2021
View Post
  • Uncategorized

African Brands: Asides Adding Sequins And More On African Fabrics, Here’s What Makes The Lisa Folawiyo Brand Unique

  • Mauvelli
  • January 12, 2021
2 comments
  1. 호호툰 says:
    February 25, 2022 at 9:02 am

    242986 832984I like this weblog its a master peace ! Glad I detected this on google . 732896

  2. World Market Link says:
    July 28, 2021 at 10:39 pm

    218110 784469I genuinely appreciate your piece of work, Wonderful post. 837568

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts
  • 6 Steps to Review Your Marketing Strategy for Better Results
  • How to Write Content That Inspires People To Act in 3 Steps
  • Learn Highly-Paid Writing Skills – Become an insanely good Copy and Content Writer in The Verge Accelerator
  • How To Conduct A SWOT Analysis For Your Fashion Business For Better Business Decision Making
  • Is Mauvelli Going Out Of Business? – Editorial
Categories
  • Business poems
  • Collections
  • Fashion
  • Fashion Business
  • Fashion News
  • fashiontech
  • In my closet
  • Insiders
  • Marketing
  • People work
  • Premium
  • Promo Premium
  • Series
  • Services
  • Trending
  • Uncategorized
  • What they think