Mauvelli
Mauvelli
Mauvelli
  • Home
  • Services
  • Resources
    • Blog
  • Copywriting Bootcamp
  • Fashion
  • Fashion Business

Here Is How Virtual Clothing And Other Innovations In The Fashion Industry Have Been Gaining Attention In The Past 8 Months

  • September 29, 2020
  • Iyinoluwa Oludiya
Total
0
Shares
0
0
0

The fashion industry is ever-evolving, and innovation is never far from it. Over time, fashion brands have come up with various ways to solve problems in the industry. From brands like Petit Pli that create clothes that grow with children to brands like Article 22 that create jewellery from shrapnel and scrap metal, the industry is always looking for ways to solve problems. 

With the pandemic came doubts and fears over the future of fashion and the industry, but once again fashion designers have shown their resilience in the face of a bad situation. Here are 3 innovations that COVID-19 has brought to light;

3D Fashion Models

3D fashion models have been around since 2017 with Shudu being the first of them all. Created by Cameron-James Wilson, Shudu had featured in Vogue and WWD, fronted campaigns for Balmain and Ellesse, and been on the red carpet at the 2019 BAFTA film awards wearing a bespoke gown by Swarovski.

Although Shudu and other virtual 3D fashion models had gathered some attention before, it wasn’t until the pandemic hit that they gained widespread attention. With Anifa Mvuemba of the Hanifa fashion brand presenting her fashion collection in a digital runway show using CLO 3D and 3D models, the popularity of these models skyrocketed.

As time has gone on, more and more fashion brands are looking to hire the services of these fashion models to show off their designs to the world. Brands like Calvin Klein, Fenty, Balmain and Louis Vuitton, to name a few, have paid the creators of these Computer-Generated Imageries (CGI) to model their products. 

Virtual Clothing

Virtual clothing is clothing that exists only online. What this means is that fashion designers make clothing that cannot be touched or worn physically but can be worn virtually. When a customer purchases these outfits, they can take photos of themselves in the outfits for the gram but cannot wear them physically.

The first-ever virtual clothing, Iridescence, that was made by Dutch startup The Fabricant, Dapper Labs and augmented reality artist and creator Johanna Jaskowska sold for $9,500. 

With the pandemic came a need for people to stay indoors and have virtual meetings and so the need to buy clothes was reduced. This spurred on a newfound love for digital clothing. Fashion houses also took initiative and started producing virtual goods so customers can see what a brand’s new clothing line will look like on them for real. 

An example is Tribute Brand, a virtual clothing store that provides “contactless fashion”. Customers can pick up a selection of outfits, purchase an outfit and link photos of themselves or someone else that will be digitally altered to appear to be wearing the outfit. The price of these outfits go as high as $699 and the brand produces a limited number of each outfit. 

In addition to creating virtual clothing, the Italian government recently launched a 3D virtual fashion digital platform, ExtraITAStyle. On this platform, designers can have virtual boutiques and show off their designs virtually to customers all over the world.

Puppet Fashion Show

Puppet shows have been around for centuries, with the first puppet fashion show happening in 1960. This year, at the Milan Fashion Week, Jeremy Scott displayed his Moschino Spring/Summer 2021 collection using marionettes.

The fashion show was a short film that had dolls strut down the runway of a gold-accented room on strings. The puppets wore miniature versions of the brand’s new line in an intimate salon-style fashion show as marionettes of Anna Wintour and other industry leaders watched. 

The fashion show reflected the year 2020 and all that the pandemic has brought with it, showing the inner workings of outfits. Elements like edges, seams, corsetry boning, panels, darts, trims, and more were visible on the clothes. 

This fashion show displayed how fashion houses are taking initiative to showcase their designs without putting the health of anyone at risk. Having online shows is yet another way designers have helped ensure the safety of their models and everyone else during these times. 

Equity Financing, Innovation, and the Fashion Industry

Equity financing is the process of raising capital by selling company shares to the public, institutional investors or financial institutions. 

With greats innovations, such as the ones listed above, and good branding, the fashion industry can become as viable as the tech industry is for equity financing. So, people will be able to buy shares from fashion brands and become shareholders in these companies, thereby boosting the growth of the industry further. 

“Collaboration, branding, and innovation in the fashion industry is key to enabling that the designers also benefit from equity financing.” – Timothy Ayodele, CEO FireSwitch Tech.

This tactic can be used by innovative fashion brands to raise funds when they feel a need to expand but do not have enough capital to do so. When innovation is involved in your fashion brand, your brand will be more attractive to investors who will be willing to take a risk and invest in your brand. 

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Related Topics
  • Fashion Brand
  • Fashion Industry
  • Fashion Innovation
  • Virtual Clothing
Iyinoluwa Oludiya

Subscribe

Get timely fashion business insights that will help you build your brand.

You May Also Like
View Post
  • Fashion Business
  • Insiders
  • Trending

How to Write Content That Inspires People To Act in 3 Steps

  • Adenike Adebowale
  • January 28, 2022
SWOT Analysis
View Post
  • Fashion
  • Fashion Business
  • Trending

How To Conduct A SWOT Analysis For Your Fashion Business For Better Business Decision Making

  • Iyinoluwa Oludiya
  • November 16, 2021
Is Mauvelli going out of business?
View Post
  • Fashion
  • Fashion Business

Is Mauvelli Going Out Of Business? – Editorial

  • Adenike Adebowale
  • November 11, 2021
View Post
  • Fashion
  • Fashion Business

Feel Like Quitting? Here Are 8 Ways To Reignite Your Passion For Your Fashion Business

  • Iyinoluwa Oludiya
  • November 2, 2021
Zendaya
View Post
  • Fashion
  • Fashion News
  • Trending

Zendaya Is Youngest Ever CFDA Fashion Icon, Lagos Fashion Week Comes Back With A Bang, More

  • Iyinoluwa Oludiya
  • October 22, 2021
Sales mistakes
View Post
  • Fashion
  • Fashion Business
  • Trending

Top 5 Sales Mistakes And How To Avoid Them As A Fashion Entrepreneur

  • Iyinoluwa Oludiya
  • October 22, 2021
Toluwaleye Odunsi of Folabomi House of Fashion
View Post
  • Fashion
  • Insiders
  • Series
  • Trending

“Covid-19 Helped Me Start My Casualwear Line” – Toluwaleye Odunsi Of Folabomi House of Fashion

  • Iyinoluwa Oludiya
  • October 18, 2021
Megan Fox x Boohoo
View Post
  • Fashion
  • Fashion News
  • Trending

Lagos To Host Nigerian Sportswear Fashion Show, Megan Fox Launches Debut Collection With Boohoo, More

  • Iyinoluwa Oludiya
  • October 15, 2021
4 comments
  1. Enterprise Devops says:
    May 27, 2022 at 3:54 am

    132011 229743Your writing style has been amazed me. Thank you, very great article. 959289

  2. Dating website says:
    September 2, 2021 at 9:24 pm

    971229 861957This web-site is truly a walk-through rather than the information you desired concerning this and didnt know who to inquire about. Glimpse here, and you will totally discover it. 29902

  3. Devops solutions says:
    July 21, 2021 at 5:18 pm

    981070 505261Lovely sharp post. Never considered that it was that easy. Praises to you! 36576

  4. ท่า sex แนบชิด “Coital Alignment Technique (CAT) says:
    July 10, 2021 at 4:04 am

    137308 145848Some genuinely nice stuff on this web website , I like it. 430436

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts
  • 2 Must-Know Copywriting Hacks to Skyrocket Customer Engagement & Sales, Even If You’ve Never Written Before
  • 6 Steps to Review Your Marketing Strategy for Better Results
  • How to Write Content That Inspires People To Act in 3 Steps
  • Learn Highly-Paid Writing Skills – Become an insanely good Copy and Content Writer in The Verge Accelerator
  • How To Conduct A SWOT Analysis For Your Fashion Business For Better Business Decision Making
Categories
  • Business poems
  • Collections
  • Fashion
  • Fashion Business
  • Fashion News
  • fashiontech
  • In my closet
  • Insiders
  • Marketing
  • People work
  • Premium
  • Promo Premium
  • Series
  • Services
  • Trending
  • Uncategorized
  • What they think