Social media is a great place for fashion brands to get noticed and attract customers. With the right steps and by making the right moves, fashion entrepreneurs can attract people to their brand through social media.
Sometimes, however, you might notice that your followers are increasing and your posts getting a substantial amount of likes, comments, retweets, and so on, but no one is buying from you. This can be worrisome and is something that needs to be addressed.
Last week, we reviewed a video by Ada-Uju of Stitchadress on why you can’t sew advanced styles, and, this week, we reviewed a video by Ronke Lawal on ‘How to Turn Your Online Community into Paying Customers’. In it, she discussed ways fashion entrepreneurs can get their followers on social media to buy patronise their brand.
The video aims to help fashion entrepreneurs see what they can do differently on social media to get their followers to buy their products and become customers.
This video review will cover;
- useful points fashion entrepreneurs can learn from,
- important points missed out,
- the relevance of the information provided to fashion entrepreneurs.
How to Turn Your Online Community into Paying Customers
1. Keep Reminding Your Followers About Your Business
As a fashion entrepreneur, it is your duty to keep reminding your followers of what it is you sell. This does not mean you should spam, but, every once in a while reintroduce your business to them.
You will be surprised how many of your followers are too lazy to check out your profile. You might think, “Wait, they know what I do, it’s in my bio and profile.”, but no, you have to keep reminding them of what you sell, regularly.
2. Make it Easy for Them to Spend Money
No one wants to go through a strenuous and long process just to purchase something from your brand. If your followers see the amazing fashion products you make and want to patronise your brand, don’t make them go searching for how to buy from you.
Your followers want to follow simple steps to purchase something from you. Make your payment links and platforms clear for all to see, and if you are hosting an event, make the details of the event clear.
3. Don’t Be Shy
As a fashion entrepreneur, you are no doubt very gifted, talented, and skilful so don’t be shy about spreading the word of what you are doing. If you’ve made an amazing fashion piece, share it everywhere so they see the beautiful work you do.
4. Be Multi-Dimensional and Authentic
Be interesting in how you promote your work online. You are blessed with a multitude of social media platforms and forms of sharing content online so be creative with how you share content.
Use photos, videos, Instagram Stories, Reels, Twitter Fleets, and every other feature social media offers you to showcase your fashion products. Also, be authentic. You don’t have to follow the boring path, showcase your products and have fun doing it.
5. Be Grateful
More often than not, you might not have met the majority of people that follow you on your social media platforms, but be grateful. When they buy something from you, whatever it might be, make sure you are grateful to them one way or the other.
You might not necessarily shout about it on social media, even though that will be great, but you can send them an email, a tweet, a thank you card, or something else to show your appreciation.
6. Be Consistent
The issue many fashion entrepreneurs have with publishing their work on social media is that they are inconsistent. You can’t start posting online and stop because you not seeing results.
You have to consistently do the work, dropping content for your followers to see. If you are consistent with showcasing your work, skills, and talents on social media, eventually, your tribe will decide to patronise you.
With consistency, even if your followers or people in your network can not buy your products, they will have people in their circles that can. This is why consistency is important.
Other Points Missed Out
7. Create Stories to Connect with Your Customers
People love stories and telling them lots of stories about your fashion pieces and what inspired them can be an effective way to get them to buy from you. When they feel a connection to your pieces, they will want to patronise you.
In all of this, just have fun and make sure you are enjoying your online community. Connect with them in a way that is uniquely you and don’t give up on your craft.
The Usefulness of the Information to Fashion Entrepreneurs
The information provided in this video is highly enlightening. It shows fashion entrepreneurs the way to get more customers for their brands while taking advantage of the goodness social media offers and still being themselves.