A fashion business name is a very important aspect of the fashion business. Right after the idea has formed in your head and you have determined who and what your brand is for, the next stage is to figure out a brand name. This name is what your target audience will recognise you with, and determines how your brand will be perceived.
So you can agree that it is very important to choose one that is right.
Read Also: Here Are The 7 Types Of Brand Names To Choose From For Your Fashion Brand
Here are 5 things to consider when selecting fashion business names.
5 Things to Consider When Selecting Fashion Business Names
1. The Target Audience that will relate with your fashion business name
No one fashion brand is for everyone. Every fashion brand has a target audience it provides fashion items for. As a fashion entrepreneur, when deciding on what name to give your business, you must consider your target audience.
You can speak with a professional about positioning your fashion business for growth by booking a free fashion business management session with a Mauvelli expert here.
Sit and look over the segment of people you want to appeal to. Then, name your brand with that in mind. You need to ensure that your brand name is a reflection of their key traits. For example, Nike, Puma, and Reebok are short names that appeal to sports lovers. Also, Forever 21 appeals to young women.
Read More: Not Sure What To Name Your Fashion Brand? Here Are 3 Steps To Creating A Great Brand Name
2. Fashion Business Name Factor – Your Brand Personality and Identity
Your fashion brand personality and identity are yet two other key factors in choosing a brand name. Your fashion brand name should communicate the spirit and personality of the core of your business. This should resonate with your target audience.
So, in naming your fashion brand, keep in mind the tone of the name. Think about what idea that tone conveys to those that hear it and see if it reflects what you want it to. Also, you can consider picking out qualities that align with the message you want to pass across with your brand and infuse it into the name. For example, the name Tiffany in Tiffany & Co. passes across a message that denotes class, prestige, and divinity.
In whatever you do, make sure your brand name reflects the core values it stands for. This way, it will illustrate the image you are trying to get across to your target audience. Also, if you are naming your brand after yourself, make sure it is an easy-to-pronounce name.
3. Make it timeless and memorable
Another factor to consider in picking a name for your fashion business is how memorable and timeless it is. In picking a memorable name, you must be innovative but not so innovative that your name is overly vague.
Always remember to keep it short and easy to pronounce and spell. Let your customers find it easy to remember your name also. If your target audience constantly misspells or mispronounces your brand name then it is not the right one. A memorable brand is simple, meaningful and evokes an emotional response from your audience.
In picking a timeless name, always remember to not name your brand after a trend. Trends come and go very quickly and if you name your brand after one, it is sure to become irrelevant very quickly. Always pick a name that will be relevant to your business for many years to come.
4. Fashion Business Name Factor – Its Visual Appeal
Every great brand comes with a suitable image and logo. Most of your customers will remember your brand better if they have a visual image to go with it. As a fashion entrepreneur, you have to determine if your brand name will look good in your logo. If you are not planning on using the name in your logo, then this may not be of much import in choosing the name.
As you sit to decide on your brand name, ask yourself how it will look in a logo. Will it be too wordy? Will it stand out positively? Adding a visual element to your brand name can greatly increase its appeal and bring your brand to mind when customers want to make a purchase decision.
Also, ensure that whatever name you come up with not only looks good visually but is not offensive in any language to anyone. This way you get a win-win for your fashion business name.
5. The Name Availability Status
It is possible to have found a great name that suits your brand perfectly, only to realise that it has been taken by another brand. This is heartbreaking and takes you back to square one of your brand naming process.
While searching if your brand name is taken by another, you should also do a quick domain search and social media search to verify. This way, you know if it will be available on all platforms to keep things uniform for you.
So, before you settle for any name, ensure that no one else had taken it. You can do this with a quick registry search. Picking a name that’s already been taken, especially by another brand in the fashion industry, can also lead to serious legal problems that you could have avoided.
Also, as tempting as it might be, do not try to make your brand name similar to another more popular brand. If your customers mistakenly misspell your name you would have led them to a competitor. So, be different and find a unique name for your brand.
Find Out More: 5 Legal Problems Fashion Entrepreneurs Face And How to Avoid Them in Nigeria
As you consider these factors, don’t forget to test your brand name. Test it on your family and friends that fall into your buyer persona and see how it resonates with them. This will give you an idea of whether or not your new name will work. Also, don’t be afraid to try out multiple fashion business names until you find the right fit. Good luck!
Remember, you can speak with a professional about positioning your fashion business for growth by booking a free fashion business management session with a Mauvelli expert here.
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