The coronavirus pandemic took the world, and the fashion industry, by surprise. Businesses all around the globe struggled to survive and fashion entrepreneurs looked for ways to keep their brands afloat. In that period, many fashion brands had to shut down, but many remained strong and came out better, including the Jenie Noah brand.
We are excited about bringing you our new series: Covid Chronicles. Here, we focus on the journey of fashion entrepreneurs in different sectors and the different challenges and lessons they learned through the pandemic.
We are kicking off the new series with Jennifer Onuoha of the Jenie Noah fashion brand.
The Beginning of the Jenie Noah Journey
An Imo State University alumni and lover of fashion, Onuoha started her bespoke and bridal brand in 2018. The thought of being a fashion designer first came to her in secondary school when she couldn’t find any outfit that suited her style perfectly. She’d find loads of lovely outfits in the market but would always have to adjust them to her taste.
“I’d go to the market, see lots of lovely outfits, buy them, and find that I needed to make adjustments to them because they were either too short or exposing in other ways. I’d give them to the tailor to make certain minor changes and my sister would laugh at me because I was changing the style of the outfits.”Jennifer Onuoha
At this point, she decided to start making her own clothes the way she wanted them to be. Rather than settle for a lovely outfit that showed off too much, she decided to go for lovely outfits that are decent. After her university studies and NYSC, she worked for a year before quitting and launching out as a full-time fashion designer. Thus, being old enough to make her own decisions, she named her brand, Jenie Noah after herself.
The Inspiration Behind the Jenie Noah Brand
Jenie Noah is a bespoke, custom and bridal fashion brand. Its main target audience is young women, between the ages of 25 to 35 years old, who really love to slay.
Its creative director, Jennifer Onuoha, draws inspiration from anything and everything to make the brand’s product offerings. From colours to fabrics, anything could spur on the creative juices that make the brand what it is. The goal for the next 5 to 10 years is to make the Jenie Noah brand a global one. One that people will see and recognise immediately.
The Lockdown Period was an Eye-Opening one for the Brand
As many fashion brands struggled to get clients during the lockdown caused by the coronavirus pandemic, Jenie Noah was one of those brands that still saw an influx of customers. Since most of her clients were in church, Onuoha was able to stay in business at that time.
“Because of the nature of the pandemic, many physical gatherings stopped and there were hardly any weddings to attend. Since I make aso-ebi wears, I got concerned about sales dropping at that point so I decided to focus on making church clothes.”Jennifer Onuoha
However, it wasn’t until the lockdown began to ease that she saw the opportunities she had missed in that period. As one who wasn’t active online before and during the pandemic, she began to see how that affected the brand. Many other brands that had an active online presence had made lots of sales during the pandemic.
“The pandemic favoured many people and I would say it’s because they had an online presence. I’ve learnt that if you can get someone to trust your brand and the person behind it, you’ll always have customers.”Jennifer Onuoha
She realised how important having an online presence was. Unlike before, nowadays, customers trust online vendors a lot more. Since most people don’t want to leave their houses, ordering fashion items online has become the order of the day in fashion sales. She began to learn to get her customers to trust the brand without having met her physically.
Read Also: 7 Ways To Drive Traffic To Your Online Fashion Store
Changes the Jenie Noah Brand is Making Going Forward
Now, due to the lessons she learnt from the covid period, she is putting her brand online more. This means posting photos and videos of its clothing items and customer reviews online.
“My main focus has been upping my online presence. Inasmuch as it is a struggle, I am trying my best to stay consistent with uploading content online.”Jennifer Onuoha
Another change she has made to her brand is keeping a very good contact list and staying in touch with her customers. This way, each customer knows that it can work regardless of anything that might come its way. So, in the event of another lockdown, it is ready to show its customers that they don’t have to give up on fashion.
Also, as the lockdown lifted, she decided to transform the brand from a business to a brand. This meant putting in a deliberate effort to grow the brand and funding it properly. As the brand progresses, she hopes to show off more beautiful and trending styles and to satisfy her clients always.
The pandemic taught lots of us lots of lessons. For Jennifer Onuoha, the biggest lesson she learnt was putting her brand online. Have you also upped your fashion brand’s online presence after the lockdown? Do let us know in the comments below.
I like this post, enjoyed this one thanks for putting up. “I would sooner fail than not be among the greatest.” by John Keats.
I carry on listening to the news update speak about receiving boundless online grant applications so I have been looking around for the most excellent site to get one. Could you advise me please, where could i find some?
Wow, this post is fastidious, my younger sister iis analyzing thewe things, so I am going to tell her.
Feel free to surf to my webpage; garena free fire hack
When someone writes an piece of writing he/she retains
the plan of a user in his/her mind that how a user can know it.
Thus that’s why this article is great. Thanks!
Feel free to surf to my blog: Bio Essentials CBD Gummies Reviews
I want to to thank you for this excellent read!!
I certainly loved every bit of it. I have got you saved
as a favorite to check out new things you post…
Hey there! This post could not be written any better!
Reading this post reminds me of my good old room
mate! He always kept chatting about this.
I will forward this article to him. Pretty sure he will have a good read.
Thanks for sharing!
Hi, the whole thing is going fine here and ofcourse every
one is sharing facts, that’s really excellent, keep up
I know this web page presents quality dependent articles or reviews and
additional material, is there any other website which presents these kinds of data in quality?
whoah this blog is great i really like reading your posts. Keep up the great work!
You know, a lot of individuals are searching round
for this information, you could aid them greatly.
Also visit my webpage New U Pure Keto Review
Touche. Sound arguments. Keep up the amazing work.
First of all I want to say awesome blog! I had a quick question that I’d like to ask if you do not mind.
I was curious to know how you center yourself and clear your head before writing.
I have had difficulty clearing my thoughts in getting my thoughts
out there. I do take pleasure in writing but it just seems like the first 10 to 15 minutes are usually wasted just trying to figure out how to begin. Any
suggestions or tips? Thanks!
I every time spent my half an hour to read this webpage’s posts everyday along
with a mug of coffee.
I have learn a few excellent stuff here.
Definitely worth bookmarking for revisiting. I wonder how much
attempt you put to make this type of magnificent informative website.
I truly love your site.. Great colors & theme.
Did you make this web site yourself? Please reply back as I’m trying to create my very own website and would
love to find out where you got this from or exactly what the theme is
Good info and right to the point. I am not sure if this is really the
best place to ask but do you people have any ideea where to get some professional writers?
Thanks in advance 🙂
Also visit my page https://countrysidetravels.com
Great web site. Plenty of helpful information here.
I’m sending it to a few buddies ans additionally sharing in delicious.
And obviously, thank you to your effort!
Here is my blog post :: omega 3 fish oil bulk size ordering
Today, while I was at work, my sister stole my iPad and
tested to see if it can survive a 25 foot drop, just so
she can be a youtube sensation. My iPad is now destroyed and she has 83
views. I know this is completely off topic but I had to share it with someone!
Here is my page – belly fat
Have you ever thought about writing an e-book or guest
authoring on other blogs? I have a blog based on the same
information you discuss and would really like to have you share some stories/information. I know my audience would appreciate your work.
If you’re even remotely interested, feel free to shoot me an e-mail.
You are a very intelligent person!
Also visit my webpage: ketogenic diet
I really love your website.. Excellent colors & theme.
Did you make this amazing site yourself? Please reply back
as I’m hoping to create my own personal website and would like to learn where
you got this from or exactly what the theme is named.
My blog … flaxseed oil
Undeniably believe that which you stated. Your favorite reason appeared to be on the net the simplest thing to
be aware of. I say to you, I definitely get irked while people consider worries that
they plainly do not know about. You managed to hit the nail upon the top and defined out the whole thing without having side effect ,
people can take a signal. Will probably be back to get more.
Hey just wanted to give you a quick heads up. The words in your article seem to
be running off the screen in Ie. I’m not sure if this is a formatting issue or something
to do with web browser compatibility but I thought I’d post to let you know.
The style and design look great though! Hope
you get the issue solved soon. Thanks
Will you be a gazapo togel online player? Take a look at
news inside the site major to get the most up-to-date information. You will see correct predictions and
how to consider up.
I was curious if you ever considered changing the layout of your website?
Its very well written; I love what youve got to say.
But maybe you could a little more in the way of content so people
could connect with it better. Youve got an awful lot of text for only
having 1 or two pictures. Maybe you could space it out better?
Hello there! Do you use Twitter? I’d like to follow you if that would be okay.
I’m absolutely enjoying your blog and look forward to new updates.
Thank you, I’ve recently been looking for information approximately this topic for a long time and yours is the best I’ve
found out so far. But, what in regards to the conclusion? Are you positive concerning
I know this web site gives quality based articles
or reviews and extra data, is there any other site which gives such data
my web-site: http://www.fotosombra.com.br
Have you ever thought about creating an ebook or guest authoring on other websites?
I have a blog based on the same information you discuss and would love to have you share
some stories/information. I know my subscribers
would enjoy your work. If you’re even remotely interested, feel free to shoot me an e-mail.
Here is my web-site … dreaming whenever
Attractive component to content. I simply stumbled upon your site and in accession capital to
say that I get actually enjoyed account your blog posts.
Anyway I’ll be subscribing on your feeds and even I success you get admission to
Look at my webpage: care tips honey
What’s up to all, it’s really a good for me to pay a quick visit this site, it contains valuable Information.