Creativity, consistency and perseverance are the admirable things we notice in African brands. The way they seamlessly create fashion statements from their exposure to modern and traditional fashion choices is a beautiful sight that is applaudable.
The attention they pay to details is quite impressive and they keep getting better at their craft. Talking about getting better at one’s craft, check out the eflier below.
Checked out that eflier? Now let’s talk about the brand, Tongoro
About The Tongoro Brand
If you want an example of passion and consistency with fashion, Tongoro is the brand for you. The brand was launched on the 25th of May, 2016 and is led by Sarah Doiuf, a Senegalese fashion designer.
Tongoro is a brand born out of passion for fashion and a revolution in the fashion industry. Sarah Diouf started her brand out of passion for the African culture and fashion.
She grew up in Africa and saw that fashion is an integral part of our culture. She started writing about fashion first, with her Ghubar Magazine and barely 6 years later, she started the brand, Tongoro.
Tongoro has sustainability at its core and is intentional about the recognition of Made in Africa outfits. The brand tirelessly preaches ‘made in Africa’ and often collaborates with artisans in Senegal to bring to life fresh eye-catching ready-to-wear pieces.
Sarah Diouf confidently states that she is not afraid to try new things. This would explain why the brand which started out as a womenswear brand now explores other pieces like bags, earrings, facepieces and menswear.
Each steel facepiece is shaped like the silhouette of a person’s head. It is comfortably worn around the face’s circumference and highlights the length of a person’s face. The Toro earrings are beautiful too. They are all shaped like a T with different patterns.
Sarah Diouf grew up with comfortable and open-minded parents who spurred and financially supported her in her chosen career.
After relocating from Cote d’Ivoire to Senegal to start her business fully, in the first year, Sarah made a large percentage of capital and gained a larger customer base after working with Beyonce on her song “spirit”.
With barely 5 years in the fashion industry, the brand has over 5 collections to call their own. Every collection was a lovely array of detailed dresses — high slits, jumpsuits, printed shirts and SHORTS. Recently, accessories like bags and earrings have been added too.
One collection that stands out is the dress and bag collaboration with the brand Tamu. It wasn’t just about the statement pieces that came from that union, but the hearts that came together to make it.
The bags were made of leather patterned like snake skin and the dresses were made of flowing chiffon and cotton materials. Both brands unitied to birth African attires that were as close to perfection as possible
The Kenyan eponymous brand, Katungula was by the Kenyan born and raised designer Katungulu Mwendwa. Mwendwa uses traditional methods and modern techniques to bring her art to life.
The brand designs quality and comfortable casual, stylish and comfortable work and formal ready-to-wear outfits. They work solely with excellent materials and paying close attention to details while working on each of them.
The Loza Maléombho brand is an eponymous womenswear fashion brand established in New York in 2009. Loza Maléombho fuses Ivorian cultures and contemporary New York City urban fashion.
Tongoro’s ideal target audience is every lover of culture and African fashion. At first, she focused on stylish women, she has branched out to include daring and confident men too.
It is Tongoro’s dream to offer quality and affordable made in Africa fashion items to people over the world. So far, she is living her dream.
Do you find the brand interesting? Let us know in the comments!