From all of the brands in Africa, our Insider for the week brings you top tips from the growth of Zazi Luxury Designs in South Africa
The Christie Brown brand caters for women of different styles and backgrounds, and is not limited to body type or physique. Designers, tailors and artisans working with the brand have mastered the art of perfectly blending African wax prints with different materials ranging from silk to velvet among others.
The Look-book is an offshoot of a type of photography called Catalog Photography. There are other kinds of photography that are well fitting for fashion brands in general. Majek mentioned that most fashion brands in Nigeria often go the Photography look-book approach because it can be used both online and offline.
The LVMH Prize, one of the popular fashion awards gave Thebe Magugu and his brand international recognition. The fashion brand has launched many collections, ranging from the SS'19 Art History to AW'18 Home Economics and others.
The power that trends wield affects not just the dress making section of the fashion industry but cuts across every other section including bags, shoes and accessories. It also goes beyond affecting designers and manufacturers down to those who sell directly to the final consumers.