Some of the first few things customers come in contact with when associating with your fashion brand are your brand name, logo, and colours. This is why picking the right logo design and brand colours to reflect what you stand for as a brand are imperative. This week, Mr Kayo-Sanya Kayode shared with us on all fashion entrepreneurs need to know about choosing the right logo design and brand colours for their fashion brands.

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Many times, fashion brands find it hard to communicate effectively with their target audience and this hinders growth in many ways. This week, we spoke with Brand Strategist, Dunni Dimka, on ways fashion brands can use marketing and communication to position and differentiate their brands from others in the fashion industry.

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Despite the numerous challenges which many footwear brands face in the continent, brands such as Sole Rebels, Dew Davies, ENZI and so on, have consistently put out products that are increasingly accepted. The Foremen brand is another footwear brand in Africa that aims to redefine the modern-day men shoe game, by producing comfortable handcrafted and handpainted footwear.

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Footwear is one of the most essential things in life and one that puts the icing on the cake of your dressing. This is why the job of a footwear maker cannot be taken lightly. This week, we spoke with Mr David Okechukwu Ibe, the CEO of St David's Leather Works, on the important skills necessary to successfully run a footwear brand in Nigeria. Here are the insights he shared with us.

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