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6 posts
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Top 5 Brand Positioning Strategies To Catch The Attention Of Your Fashion Target Market

  • May 26, 2021
  • Iyinoluwa Oludiya
Despite the huge potential in the fashion industry, it is a very competitive one. In order to stand out, high-flying designers come up with ideas of how they want their…
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Abigail Israel - Marble Stitches
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  • Fashion Business
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“I Want To Change the Narrative That Nigerian Tailors Always Disappoint”- Abigail Israel, Founder of Marble Stitches

  • May 24, 2021
  • Adenike Adebowale
You will agree that there are plenty of fashion designers in every state in Nigeria and most of the designers do the same thing: sew clothes for people. Not Abigail…
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building a fashion brand
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Launching a Fashion Brand 101: You Need To Have Your Planning Right In These Areas

  • May 17, 2021
  • Gwoniso Brantley
Every big fashion brand began as an idea, however, planning, tact and hard work were added to the mix to launch the brand we admire.Today we discuss how to launch…
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fashion partnerships with cold emailing
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  • Fashion Business
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Get Great Partnerships For Your Fashion Brand With These 6 Cold Emailing Steps

  • May 11, 2021
  • Iyinoluwa Oludiya
Cold emailing has been around for years. Entrepreneurs use cold emails to reach out to potential business partners and even clients. While cold-emailing works for some, it fails for many…
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What fashion investors are thinking
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Read This Before Pitching Your Fashion Brand to an Investor

  • May 6, 2021
  • Gwoniso Brantley
Fashion investors are looking with telescopes to scrutinise and decide which brands to invest in. In pitching your brand to potential investors, it is important to keep in mind the…
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Fashion Sales Reach An All-Time High As Nigerians Spent $1.82 Billion On Fashion Items In 2020

  • May 4, 2021
  • Iyinoluwa Oludiya
Nigeria is a highly viable market for the fashion industry. According to a report by PayU, Nigerians purchased fashion items online worth $1.82 billion in 2020. The report shows that…
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