Category: Fashion Business
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How to Write Content That Inspires People To Act in 3 Steps
As a content writer or business owner, knowing how to write content that immediately connects with your readers is a big deal. Whether it is social media content, email copies, blog posts, video copy or others, the ability of your content to build trust and inspire action can make or break your content marketing effort. […]
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How To Conduct A SWOT Analysis For Your Fashion Business For Better Business Decision Making
A SWOT analysis is a must for fashion entrepreneurs. Wikipedia defines it as a strategic planning technique that helps you to identify key elements of your brand when you are making plans and decisions. It helps you see your business with new eyes and develop better strategies. It is also a lot more fun than […]
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Is Mauvelli Going Out Of Business? – Editorial
Normally an editorial comes with the first weekly or monthly publication of a blog or magazine. This one is coming on a Thursday and I feel somewhat whimsical writing it. You have been an esteemed part of the Mauvelli Fashion Business community for a while now and you deserve to know what is going on. […]
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Feel Like Quitting? Here Are 8 Ways To Reignite Your Passion For Your Fashion Business
Passion fuels dreams and ambitions. If you do not have passion for a cause, it is highly unlikely that you will put your very best into it. As a fashion entrepreneur who is saddled with the responsibility of making people feel beautiful and solving various fashion-related problems, you need passion to drive you and push […]
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Top 5 Sales Mistakes And How To Avoid Them As A Fashion Entrepreneur
Many fashion entrepreneurs make mistakes that hurt the business for years to come while trying to make sales. Since sales are a very big part of any fashion business, you must do all you can to get it right because they determine how much revenue your business gets. Statistics show that about 20 per cent […]
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Reviews – How To Respond To Negative Customer Reviews Like A Pro
It is impossible not to get negative customer reviews as a fashion business that encourages feedback. No matter how hard you try, not every customer will be satisfied with your products or services. While a positive review encourages over 90% of consumers to patronise a business, a negative review can counter most positive ones. How you handle […]
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Marketing – Stop Losing Customers With These Top 5 Fashion Marketing Strategies
Every fashion entrepreneur, at one point or the other, has tried their hands on fashion marketing. As a fashion entrepreneur, your fashion marketing strategy will affect every area of your business and so you must pay special attention to it. I mean, without customers, how can your fashion brand solve problems? If, however, you find […]
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6 Ways To Create Engaging Fashion Newsletter To Capture Readers’ Attention
Newsletters are one of the best ways fashion brands get to engage and interact with their customers. As a fashion entrepreneur, your newsletters help to keep your brand at top of the minds of your clients and attract more patronage. Now, it is one thing to write a newsletter for your fashion brand and it […]
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Reviews – 5 Ways To Get Customer Reviews And Increase Sales In Your Fashion Brand
Customer reviews are great for fashion brands. They are an excellent way to validate your fashion products and increase your conversion rate. Great as they are, not many customers will be bothered to leave a review of your products after purchase. This can play against you since potential customers always want to know what current […]
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How To Reduce Ecommerce Returns From Customers In Your Fashion Business
Nearly every online business deals with ecommerce returns. With the spike in e-commerce businesses coming up, especially in the fashion industry, this is inevitable. While it is important to make returns as easy and fuss-free as possible, it is always better to minimise them. As a fashion entrepreneur since you cannot altogether avoid e-commerce returns, […]