As much as clothes create the majority of a person’s fashion ensemble, fashion accessories are equally important. Fashion accessories are a supplement to a person’s clothing which is usually used to complete an outfit and give more importance to personal style, taste and preference.
Fashion accessories brands, in Africa, such as ENZI and Sole Rebels, mostly draw their inspiration from the culture and heritage in Africa. Aleil Official is also one of the fashion accessories brands that put out creative accessories which are expressed in art.
About Aliel Official
Aliel Official is an Egyptian fashion accessories brand that creates a range of bespoke bags and clutches, all handcrafted exquisitely by skilled artisans. The brand incorporates a unique combination of bold colours, exquisite leather and delicate details to produce unique products.
The brand was founded in 2017 by Egyptian designer, Leila Abo Tira when she felt a need to bridge the gap between quality fashion accessories and the customer. Being a lover of art and self-expression, she was able to do this seamlessly.
Like Dami Osude derived the name of her fashion brand by spelling her name backwards, hence Imad Eduso, the Aliel in Aliel Official was derived by spelling Leila backwards.
The marketing graduate, at the start of her brand always dreamed that one day Aliel Official would be celebrated globally by creating unique products.
“Each market has its own dynamics, so I seek to adapt my products accordingly, without changing my core values. It requires a lot of research, as each market has a different approach, strategy and trend.” – Leila Abo Tira.
Target Audience And Price Range
For the Aliel Official brand, quality is one of their core values when creating products and this is why they are priced accordingly. The typical Aliel product is made for all classes of women who want to showcase their fashion style in a very sleek and chic manner.
Products from the brand have been rocked by various celebrities including Kylie Jenner and this has opened the brand up to international recognition.
“We aim to empower and inspire women through pieces of art. We always celebrate originality, individuality, equality and freedom.”
The prices of the brand products range from 200 to 400 USD dollars per item. All products are shipped from Egypt and depending on the location of the customer, the delivery charges vary. All their deliveries are handled by DHL, the popular delivery service company, and take about 1-14 days to reach the customer.
Just like in all other industries where there are different competitors, the Aliel Official brand faces a lot of competition, especially in Egypt where most people channel their local handcrafting skills to building accessories brands.
Brands like Okhtein, Get Palma, Rimini Bags and many more are competitors and for this reason, the Aliel Official brand needs to be unique.
How does this happen?
Leila Abo Tira comes from a family of leather manufacturers, so she tries as much as possible not to adhere to a standard signature in designing her bags, as she does not want to limit her boundaries to a certain set of designs.
This is what makes the brand products unique, including the fact that all bags have a fine finish, bold designs and attention to detail. And just like the founder shared, every design has its own story and inspiration.
The Aliel Official brand is one that provides customers with unique products to suit their varying needs while retaining the style, class and unique dynamic of each product.