The creative process behind making an amazing fashion collection is extremely tasking. Sometimes, it involves the use of technology.
Previously, we interviewed Joshua Ayeku on the creative process behind his Black Daddy loafers. This week, we spoke with Albright Tejiri Onodje on the creative process behind her 3D/Virtual Reality outfits.
Albright Tejiri Onodje is the creative director of Albright Tejiri Atelier. Albright Tejiri Atelier is a brand that specialises in the creation of interactive Virtual Reality solutions and 3D garments.
They create products designs, illustration, and design templates for fashion and tech brands. The brand also specialises in building industrial product designs for various industries.
Her journey into the Virtual Reality world started with her love for drawing at a young age. From drawing Sabrina and Archie comics, she evolved into Virtual Reality, 3D renditions, and product design.
Over time, her passion grew and birthed Albright Tejiri Atelier. One who loves learning and improving, Albright is moving towards creating more realistic models and scenes with her African Bridals collection.
What Inspired the Creation of the Holiday VR Fashion Show?
The idea behind it was to showcase some of our projects and appreciate all our clients for their patronage. It was a token of our love to them.
We started by taking the projects we had worked on for clients throughout the year and bringing them together. Then from there, we created the video.
What Inspires the Creation of Each of Your Virtual Reality and 3D Renditions?
It is a rigorous process, I must say, but, with practice, it has become much easier. My main focus is usually on what story I’m trying to tell and the experience I want to give my audience.
It passes through numerous applications. From sketching the concept to modelling and animating the 3D object and 3D scene set-up. Rendering comes next before we arrive at the final product.
What is the Importance of Virtual Reality Fashion Brands?
Over the years there has been a huge communication gap between what clients want versus what fashion brands deliver. Virtual reality expunges those gaps in the fashion industry by providing pre-production, production and post-production solutions.
At the pre-production level, fashion brands can perform non-destructive adjustments to virtual garments to suit clients needs. Fashion brands now have digital pattern makers to ensure accurate production of clothes.
We also have Virtual Reality fashion runway shows where these programs go from locally hosted to ones that an audience can access from anywhere in the world. The importance of VR cannot be over-emphasised really.
What Factors do You Consider when Creating a 3D design for a Fashion Designer?
1. Clarity
The major question is, “Do you have an idea or a detailed description of what you want to create or would you want a unique piece generated by us?”
When I can understand fully what the client wants, I can give them exactly what they are asking for. Clarity is very important in this line of work.
2. Detail
Since our VR/3D shows in details everything about an outfit, I like to know exactly what my client wants. Where to place what, what effect to give what, and so on.
Knowing the details of where everything should be helps me know how to create my designs to suit the client. The beauty is in the detail.
What are the Major Challenges You Face As a VR/3D Animator in the Nigerian Fashion Industry?
1. The Knowledge Gap
One of the major challenges is the knowledge gap in the industry. People don’t embrace the use of technology in their processes.
A conversation like what we’re having right now is a good way to expose more people to the use of technology in their business process. When designers know and understand how this technology can help their brands, things will change.
2. High Cost of Technology
For virtual reality, in particular, the initial cost of hardware acquisition is still a major challenge. This makes it difficult for businesses to harness all their potentials.
There are alternative solutions though, where people have these experiences with mobile devices. It’s just as we share on our social media platforms.
Do Designers in the Nigerian Fashion Industry Embrace 3D Visualization Sufficiently?
There’s still room for improvement. We have seen businesses that utilise 3D designs to win major contracts. COVID-19 affected a lot of businesses and more businesses have had to disrupt their processes with VR playing a major role.
What are Your Thoughts on Using Virtual Reality for Fashion Shows?
This is an interesting area as stated earlier. There are fashion brands today that organise VR fashion shows to reach millions of users around the globe. This allows brands to launch collections before production and gather data responses based on customers’ preferences.
In closing, she said, “From my experience, I would advise fashion brands to adopt 3D/VR technology into their processes to enhance brand perception and profits. For beginners in 3D/VR creation, be patient with yourself.
Whatever idea you have, be committed to improving and have a good understanding of the current trends and demands in the market. Always maintain your originality as much as possible.”
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